Millennials' Deals with Plastic: The Effect of Natural Environmental Orientation, Environmental Knowledge, and Environmental Concern on Willingness to Reduce Plastic Waste (original) (raw)
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2021
ABSTRACT: The use of plastic, in many forms, is ubiquitous. Plastic is found in many of our day-to-day products and even though plastic has several useful applications, plastic waste has a detrimental impact on the environment and is life-threatening to humans, animals, and many marine species. The main aim of this exploratory study is to investigate the influence of internal (environmental knowledge and concern), and external factors (interpersonal influence and media) on Gen Y Thai consumers' environmental attitude and behavior relating to plastic pollution. Gen Y consumers are the focus of this study because they account for nearly a third of Thailand's population with high income and spending potential. A total of 550 questionnaires were distributed to Gen Y consumers in 7 areas in the Central Business District of Bangkok, of which 396 were considered valid and used for the analysis. Three hypotheses posited in the study were tested using Simple Regression analysis. The ...
Master Thesis , 2020
Plastic pollution is a huge environmental problem facing Cairo. The overconsumption of single-use plastics and the inadequate disposal of them are significant contributors to the problem. The aim of this research is to unveil the behaviors that Cairenes have towards single-use plastic bags (SUPB) and the factors that encourage and discourage the use of these items. The research analyzed the environmental awareness of Cairenes and their willingness to adopt pro-environmental behaviors. The methodology used in this research is based on the Theory of Planned Behavior and S.H.I.F.T Framework that identifies factors which influence sustainable behavior. Later, those factors are applied to the data collection through an online survey and interviews with stakeholders. The results demonstrated that people are environmentally conscious and willing to change their behavior, yet they consume a considerable amount of SUPB. It is found that there is a gap between what people say and how they act. This can be triggered through different factors such as social influence, tangibility, positive emotions, and policies. These factors can potentially influence the reduction of SUPB in Cairo and encourage the adoption of a pro-environmental behavior. Cairo, Egypt, single-use plastic bags, behavior, behavioral change, pro-environmental behavior, environmental awareness, theory of planned behavior, S.H.I.F.T framework
Journal of Business, Management, and Social Studies, 2023
Objective-This study aims to find out how generation Z perceives environmental knowledge in relation to their intention to use environmentally friendly shopping bags. Methodology-This study collected primary data from respondents via questionnaires. A 54-respondent online survey is sent throughout East Java, with a focus on Pasuruan city, in order to achieve the study's goal. Findings-The results demonstrate that consumer attitudes are significantly influenced by environmental knowledge, which results in the intention to use environmentally friendly shopping bags. Novelty-This study extends the literature by examining and demonstrating that perceived environmental knowledge and environmental awareness may contribute to attitude toward using environmental-friendly shopping bags.
Asian Journal of Advanced Research and Reports
In this research we tried to get an understanding of plastic consumption behavior in a relatively remote area, Pangandaran district Indonesia, especially on teens and young adults to evaluate their environmental awareness. Volunteers were asked to note down their plastic consumption for over 31 days and differentiate it in three different types of plastic waste that are plastic bottles, plastic bags, and plastic packaging. Results showed that plastic consumption in teens and young adults of the Pangandaran District is still inevitable although they are already exposed to the knowledge of plastic waste impacts. The usage accounted for up to 5 plastics per day. A fluctuating pattern of plastic used was found predominantly for three types of plastic waste with the plastic packaging topping the consumption, followed by the plastic bottle and plastic bag. We hypothesized that the idea of plastic detrimental effects is already known in the group, however the plastic consumption still an u...
Sustainable Consumption in West Java: Green Buying Intentions from Millennials
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW
This study will examine how sustainable consumption values, which consist of functional values, social values, and emotional values influence the purchase intention of green products. Based on the theory of consumption value, this study will examine the antecedents of green purchasing intentions among young adults (Millennials) in West Java Province, as the Province with the largest population in Indonesia. Structural equation modelling technique, Structural Equation Modelling (SEM) is applied to data collected from respondents through online surveys. Overall consumption value which consists of functional value, social value, and emotional value has an influence on the intention to buy green in generation Z and millennial generation in West Java with social value is the highest factor of consumption value which has an influence on consumption value, so that it can influence buying interest in green products in West Java. Therefore, there are several rooms for improvement in this res...
YOUNG CONSUMERS , 2024
Purpose-Marine plastic pollution (MPP) is increasing in recent times because of the high usage of plastic products. Green consumption behaviour (GCB) gaining attention as effective approach to achieving sustainable source reduction of plastic pollution, which negatively affects both human pollution and marine biodiversity and ecosystem. Although, Higher Education (HE) students are key stakeholders in addressing environmental issues, including MPP, there is limited empirical research in Ghana on factors influencing HE students' GCB. This study, in an endeavour to bridge the gap, used the revised theory of planned behaviour (TPB) framework to investigate the factors influencing higher-education students' green consumption behaviour in the Ghanaian context. Specifically, the purpose of the study is to examine the interplay of consumer novelty seeking (CNS), environmental concern (EC), perceived behavioural control and social influence on green consumption behaviour among higher-education students in Ghana. The study also explored the moderating role of gender in the relationship between CNS and green consumption behaviour. Design/methodology/approach-This study used quantitative approach to obtain data from a sample of 233 students at the University of Cape Coast and used the partial least squares structural equation modelling approach for the data analysis. Findings-The findings provide valuable insights, highlighting the important role of CNS and ECs in driving higher education students' green consumption behaviour in Ghana. This study also found a revealing role for gender as a moderator in the relationship between CNS and green consumption behaviour, with females exhibiting a more pronounced response to CNS in influencing green consumption behaviour. On the contrary, the authors found a non-significant impact of perceived behavioural control and social influence. Research limitations/implications-Although this study presents results that provide valuable insights for policy and practical implications, it has some limitations worth mentioning for future research directions. Firstly, the participants sampled for this study comprised only higher education students from the University of Cape Coast in Ghana, which may limit the applicability of the findings to other student populations at various universities in Ghana and beyond. Moreover, the exclusion of non-students who are considered as ''Generation Z'' (i.e. born within 1995-2010) may narrow the scope of generalisability in the context of young consumers' green consumption behaviour in Ghana. To enhance the generalisability of future studies, it is recommended that the scope of this study be extended. Furthermore, it should be noted that this study primarily measured higher education students' green consumption behaviour based on self-reported data. Therefore, future research could adopt alternative approaches, such as non-self-reported measures or experimental data so to reduce the complexities and the gap that may exist between attitudes and behaviour. Practical implications-These results provide valuable insights for policymakers, educators and environmental advocates to develop targeted initiatives that resonate with Ghanaian higher education students to foster green consumption practices and contribute to global efforts against marine plastic pollution. Originality/value-The novelty of this study lies in the decision to propose a TPB model by including variables like CNS and EC that are believed to positively shape attitudes towards green consumption behaviour. The
KMC journal, 2024
Plastics for packaging have lead to massive environmental pollution and dreadful issues in human life. Thus consumers need to consider its deep-rooted impacts, and refuse the acceptance of plastic packaged goods. The present researchers have opted a critical constructivist perspective inclining at deductive approach to assess the consumer readiness on rejecting the choice of consumption of plastic packaged goods in the context of Karnali Province of Nepal. Causal-comparative research design was used to determine the cause or consequences of selected variables on dependent variables. In order to collect the primary data, an email survey was administered to 365 respondents of various demographic levels replied with the duly completed survey questionnaires. For the analyses, both descriptive and inferential analyses were used. The key findings of the structural equation model revealed that the plastic related concern with regard to health and environmental issues are the main factors influencing plastic rejection. Consumer readiness with regard to plastic rejection are also influenced by subjective knowledge and the weight placed on third party commitment to solving the plastic problem. The findings of the study also revealed significant contribution of the impact of employment status as the essential element determining consumer readiness on rejecting plastic packaged goods in the Karnali province. This indicates majorities of employed consumers have more readiness to reject the plastic packaged goods.
Frontiers in Psychology
Climate change has increasingly been recognised and associated with consumer behaviour: Practitioners are developing their strategies to reduce environmental degradation while increasing the management of sustainable consumption; it needs to better understand consumer attitudes and eco-friendly factors about the issue. Therefore, the current study focused to understand the effects of pro-environmental factors on individuals’ environmental attitudes (purchase behaviour towards products with recycled packaging) through the lens of theory of planned behaviour in a cross-cultural setting. Moreover, present research focuses on the moderating role that religiosity plays in causal pathways between certain determinants (attitude, subjective norms, and perceived behavioural control) and intentions in this context. A multi-wave time-lagged research design was employed in this study, and university students from two developing countries were surveyed (N = 324, 266). The findings revealed prono...
International Journal of Multicultural and Multireligious Understanding, 2020
The topics of sustainable development and climate change correlation, pollution, toxic-containing products, and unhealthy lifestyles in urban societies has become a phenomenal issue these days. These issues have evolved around the exploitation of natural resources. It is imperative that all stakeholders stop exploiting natural resources to create better and more sustainable living for today’s and the next generations. To address the needs for a more sustainable living that have been endorsed by the millennial consumers, business doers claim that their products are eco-friendly and green products. This research is done to analyse the correlation between environmental knowledge and perceived consumer effectiveness in eco-friendly product buying by the millennial consumers. The online survey involving 102 millennial consumer respondents who lives in Jakarta, Bogor, Depok, Tanggerang and Bekasi areas reveals that environmental knowledge does not significantly correlate with the millenn...
International Journal of Science, Technology & Management
Thistime the world is covered by environmental issues in the form of climate change, the use of natural resources that do not pay attention to the environment, and the sale of products that are not environmentally friendly, and currently the millennial enerasi is a generation that is a lot in Indonesia with a proportion of 33.75%, as a generation that is quite large, the millennial generation in the future has a considerable answer to the issue. environmental preservation and use of green products. The purpose of this study is to find out the influence of environmental knowledge variables and social influence variables on green product buying intentions, both directly and indirectly through attitude variables as mediation variables. This type of quantitative research is used by collecting data using questionnaires on millennial respondents totaling 150 respondents. The data is analyzed using the SEM PLS approach. The results showed that variable social influences and attitudes ha...