Do not sound like an announcer. The emphasis strategy in commercials (original) (raw)

The Impact of Emotional Words on Listeners’ Emotional and Cognitive Responses in the Context of Advertisements

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Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising

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Visuals as Effective Extralinguistic Feature of Language of Television Advertisement

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Patterns of Reactions to Commercials Can Demonstrate Advertising Effectiveness

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Made You Listen: The Effects of Production Effects on Automatic Attention to Short Radio Promotional Announcements

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Linguistic Features of TV Commercials and Marketing Strategies for Addressing Consumers

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The Effects of Sounds in Advertising Towardconsumers’ Emotional Response

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VOICE AND ADVERTISING: EFFECTS OF INTONATION AND INTENSITY OF VOICE ON SOURCE CREDIBILITY, ATTITUDES TOWARD THE ADVERTISED SERVICE AND THE INTENT TO BUY

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Impact of TV Commercials on Persuasive Speech: A Critical Review

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An Empirical Approach to the Reception and Perception of Television Advertising

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The Effects of Involvement, Message Appeal, and Viewing Conditions on Memory and Evaluation of TV Commercials

Glen Nowak

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Recall, Recognition, and Ad Preference as a Function of 18 Properties of TV Commercials

Esther Thorson

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Detecting The Effect Of Voice-Over In Tv Ads Via Optic Brain Imaging (Fnirs) And In-Depth Interview Methods

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Linguistic Effects on Television Advertisement: A Stylistic Approach

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The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements

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An Examination of Factors Influencing Effectiveness of 15-Second Advertisements

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Effects of tempo in radio commercials on young and elderly listeners

Hugo Quené

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Enhancing Memory of Television Commercials through Message Spacing

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Use Of Audio Aesthetic Elements In TV Advertisements: An Empirical Study On Automobile Advertisements

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An Analysis on the Language Style of the Utterances in Magnum Advertisements

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LLT Journal: a Journal on Language and Language Teaching, 2013

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AHMEDABAD y INDIA Research and Publications An Investigation of Incongruency and Distraction Hypotheses: The Context of Dubbed TV Commercials

Piyush Sinha

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Physiological responses and advertising effects: Is the cup half full or half empty?

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Psychology and Marketing, 1985

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A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising

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International Journal of Advertising, 2009

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Comparison of Psycho-physiological Reaction and Consumer's Response to TV Advertisement for Fashion Goods

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The Japanese journal of ergonomics, 2004

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Enhancing the Efficacy of Split Thirty-Second Television Commercials: An Encoding Variability Application

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Journal of Advertising, 1995

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Psychographics and Responses to Television Commercials

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Audio Description Washes Brighter? A Study in Brand Names and Advertising

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Researching Audio Description, 2016

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Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands

Agnieszka Kozłowska

Frontiers in Psychology, 2018

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Persuasive appeals in English and Arabic TV Advertisements

Ghaleb Rababah

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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

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