Search Engine Optimization with Google (original) (raw)
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Search Engine Optimization with Google-Web
International Journal of Scientific Research in Computer Science, Engineering and Information Technology, 2019
Search engine optimization is a technique to take a web document in top search results of a search engine. Web presence Companies is not only an easy way to reach among the target users but it may be profitable for Business is exactly find the target users as of the reason that most of the time user search out with the keywords of their use rather than searching the Company name, and if the Company Website page come in the top positions then the page may be profitable. This work describes the tweaks of taking the page on top position in Google by increasing the Page rank which may result in the improved visibility and profitable deal for a Business. Google is most user-friendly search engine to prove for the all users which give user-oriented results. In addition ,most of other search engines use Google search patterns so we have concentrated on it. So, if a page is Register on Google it Is Display on most of the search engines.
Search Engine Optimization of The Website
International Journal of Scientific Research in Science, Engineering and Technology, 2021
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Information mining is the search for hidden patterns that could be present in huge databases. Mining process scans via a huge volume of data to find out the patterns and correlations between patterns. SEO targets unpaid traffic rather than direct traffic or paid traffic. Search engine optimization is a strategic technique to take a web document in top search results of a search engine. Online presence of an organization is not only an easy way to reach among the target users but it may be profitable too if optimization is done keeping in view of the target users as of the reason that most of the time users search out with the keywords of their use, rather than searching the organization name, and if the page link comes in the top positions then the page turns out to be profitable. This work describes the tweaks of taking the page on top position in Google by increasing the Page rank which may result in the improved visibility and profitable deal for an organization.
Study on Search Engine Optimization
international journal for research in applied science and engineering technology ijraset, 2020
It influences the nearness and presence of a web webpage inside the principal page of a look motor. The perceivability of a web webpage will be paid or unpaid., yet by and large if a web website needs to search inside the top situation after a natural pursuit then PC program advancement is that the most critical vital instrument to utilize. The full web showcasing procedure hovers round the SEO. The calculation utilized in web search tools. Online nearness of an organization isn't just a direct gratitude to reach among the objective clients however it ought to be beneficial as well if advancement is done keeping noticeable of the objective clients as of the method of reasoning that most of the time clients get your hands on with the watchwords of their utilization as opposed to looking through the association name, and on the off chance that the page connect goes in close vicinity to the top positions, at that point the page is additionally gainful.
Search Engine Optimization based on Effective Factors of Ranking in Web Sites: A Review
Nowadays, Search Engines have made progress lately and the number of the pages of web sites increases every days. The Search Engines the most common search systems are for meeting the needs of the users in searching the information in web sites and web pages. Search Engine Optimization (SEO) is a suitable strategy for increasing the ranking of the web pages and also increasing the organic traffic of the web sites in Search Engines. By means of Search Engines, Search Engine Result Pages (SERPs) in web based on keyword indexing is done.
Encyclopedia of Information Science and Technology, Fourth Edition (Chapter 700), 2018
In this article, we will discuss at length the subject of Search Engine Optimization (SEO), its different characteristics and why basic SEO knowledge is considered as a useful tool for any web business. The article will address both the theoretical and practical issues related to the design and implementation of SEO and also will cover previous research done on this topic. In order to give a better understanding of the importance of SEO in the current state of the Internet and in information search, basic knowledge of how search engines operate along with their recent updates will also be provided. The development of World Wide Web (Web 2.0) along with the growth of search engines over the last decade has brought significant changes in web content. In this context, we will see how SEO has evolved over the years since mid 90's when it first emerged. Nowadays, social media and social signals have increasingly become one of the many factors search engines take seriously into account, which is another issue that this article will address.
Search Engine Optimization: A Survey
This paper presents views on role of SEO in digital marketing, how it has broad range of audience, what are practices of SEO, career paths and major search engines like Google, Yahoo, etc. This paper also includes information about earlier SEOs and currently using SEOs. Mostly we described Google, because it's known for its largest market share out of all search engines and it has large audience network. This paper also reviewed what kind of strategies webmasters used to gain good page rank, how SEOs like google planned to penalize them and made changes to their alogorithms and updates. We concluded how different are career paths in digital marketing and what are positions of SEO experts in the world of digital marketing currently and future scope of SEO learners.
Improving Website Ranking through Search Engine Optimization
Journal of Internet and e-Business Studies, 2011
Internet is fast becoming critically important to commerce, industry and individuals. Perhaps the most important single component of this communication network is the Search Engine (SE). Successful Websites rank high in SEs hits, whereas unsuccessful Websites may not rank at all. In an effort to increase the ranking of Sultan Qaboos University (SQU) amongst international universities, it was recommended to apply "Webometrics" measures. Hence, it was necessary to enhance the university's Website ranking. Therefore, the primary aim of this research is to explore the factors and techniques that contribute to a page ranking highly in a Search Engine Results Page (SERP). The research is divided into two parts. The first part is a descriptive/interpretive analysis aiming to provide an outline of the current and relevant literature with regard to Search Engine Optimization (SEO). It covers how SEs work, and explores the guidelines that are available for Web designers to optimize Web pages, thereby increasing their visibility and ranking. Furthermore, it provides a short history of the most important SEs, differentiates between them, and reviews the approaches they use to crawl, index, and display search results. It also provides an account of the different factors/methods impacting Website ranking. The second part documents an action research project undertaken to enhance the visibility and ranking of the SQU Website. The main findings are that, for a site to rank well, it must use a combination of increasingly sophisticated techniques and tools, and not to rely on outdated methods such as Meta tags (especially the keywords). Fortunately, there are many online tools which can assist in tuning a site to work better, as well as other freely available good pieces of advice.
IJERT-Search Engine Optimization (SEO): Improving Website Ranking
International Journal of Engineering Research and Technology (IJERT), 2014
https://www.ijert.org/search-engine-optimization-seo-improving-website-ranking https://www.ijert.org/research/search-engine-optimization-seo-improving-website-ranking-IJERTV3IS042428.pdf As web popularity increases day by day, millions of people use search engines to discover information. The most important single component of this communication network is the Search Engine (SE).Successful Websites rank high in Search Engine hits, whereas unsuccessful Websites may not rank at all. The users of search engine are always interested in the top few result pages. So increasing the ranking of a website in search engine result is a major task in website development. Search Engine Optimization (SEO) is the activity of optimizing individual web pages or the entire website to acquire higher ranking in search results. The mostly used search engines such as Google, Yahoo etc. rank web pages based on different factors that affect its ranking. By taking these factors into consideration, the optimized websites can obtain better ranks, and hence get a higher number of visitors. Keywords: Search Engine Optimization (SEO), ranking, Page Rank (PR), search engine, Google, terms of SEO, crawling, white hat and black hat SEO, onsite and offsite optimization.
Search Engine Optimization Page Rank Algorithm
International Journal of Computer Science Engineering and Information Technology Research, 2018
The world of technology and online presence of the giant size corporations have changed the definition of the business as well the marketing of the same. This is supposed to be so mainly because of the availability of the information of every business stack holder on the tips of fingers. However, but the instinct as it remains the same be it a layman or a multi-millionaire, he/she always prefers to buy something that is easily available requiring fewer efforts to search hither and thither. SEO is a technique helping the end-users to find what they want and that too from the choice of their place and brand. This amazing phenomenon takes place due to a wellset algorithm that determines the ranking of a particular website for a particular most used keyword on one hand and on the other hand the contents, graphics, website structure and the genuineness of the contents displayed on a web page. This research paper focuses on the core area of SEO-Keywords, Website Contents-On Page Optimization & Off-Page Optimization, and the Algorithm used by search engines to give a rank to a website. As an interesting experiment, I will also use the page rank method for UVPCE website data.