Factors Influencing the Cell Phone Brand Loyalty of Swedish Generation Y (original) (raw)

Mobile Phone Customers Attitude and Commercial Marketing Channel:An Empirical Study in the Context of Pakistan

Arsalan Ghouri

مجلة جامعة الملك عبدالعزيز-الاقتصاد والإدارة, 2012

View PDFchevron_right

The Comparative Analysis of the Factors Effecting Brand Loyalty towards Samsung Products

Muhammad Ramiz

Journal of Sociological Research, 2014

View PDFchevron_right

A Qualitative Analysis of Customer Repeat Purchase Behaviour in the UK Mobile Phone Market

D. Muhammad T U R K I Alshurideh

Journal of Management Research, 2013

View PDFchevron_right

Youth Buying Behaviour Towards Smartphone’s: A Study in Ludhiana City

Amanjot Gill

International Journal of Economics and Management Systems, 2016

View PDFchevron_right

Generation Y’s Brand Loyalty for Smartphone in Malaysia

DR RIZUWAN ABU KARIM

International Journal of Academic Research in Business and Social Sciences, 2019

View PDFchevron_right

Does Brand Image Matters in Developing Long-Term Relationship in Mobile Financial Service Industry?

Borak Ali

Studies in economics and business relations, 2024

View PDFchevron_right

An Analysis of Consumer Perceptions and Usage of Mobile Telecommunications Brand in the Maiduguri Township in Nigeria

bintu mustapha

IOSR Journal of Business and Management, 2013

View PDFchevron_right

The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior

Edward Malthouse

Journal of Interactive Marketing, 2015

View PDFchevron_right

Mobile Phone Brand Loyalty and Repurchase Intention

hamad said

European Journal of Business and Management, 2014

View PDFchevron_right

Brand loyalty among mobile users

Dipendra Karki

NCC Journal, 2022

View PDFchevron_right

Brand Image And Customer Loyalty Among Gen-Y

ZURINA ISMAIL

The European Proceedings of Social and Behavioural Sciences, 2018

View PDFchevron_right

A Study on Mobile Phone Buying Behavior Using an Image-based Survey

Apoorva Kulkarni

Procedia Economics and Finance, 2014

View PDFchevron_right

Consumer Behavior and Satisfaction in the Smartphone Industry: A Focus on Brand Preferences and Feature Demand in Nilgiris

Praveen M

International Journal of Research Publication and Reviews, 2024

View PDFchevron_right

Personal Factors Influencing Consumers’ Buying Decision of Mobile Phone: A Case of Ethiopia, Dilla City

Rajyalakshmi Nittala

European Journal of Business and Management, 2015

View PDFchevron_right

Examining the Factors Associated with Customer Satisfaction using Smartphones

IJAERS Journal

View PDFchevron_right

Factors Influencing Customer Loyalty Towards Smartphone Brands: A Study on Customers in Abu Dhabi, Uae

Ananthalakshmi Mahadevan

International Journal of Business Management and Economic Review

View PDFchevron_right

The Effects of Young Consumers' Love for Smart Mobıle Phone Brands on Brand Loyalty

Murat AKIN

View PDFchevron_right

Brand commitment as predecessor to the factors of continuance intention

Donald L . Amoroso

Journal of marketing analytics, 2024

View PDFchevron_right

Determinants of Customer Loyalty to Mobile Phone Brands

Simon Adekunle

Oradea Journal of Business and Economics, 2020

View PDFchevron_right

The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty

Muhammad Shahar Jusoh

International Journal of Internet Marketing and Advertising, 2018

View PDFchevron_right

Brand Love: Can it increase Brand Loyalty in Fast Fashion?

Yolanda Masnita

Global research review in business and economics, 2024

View PDFchevron_right

Swedish mobile market: Consumer perceptions of mobile services

Kristina Heinonen

Communications & …, 2003

View PDFchevron_right

Empirical study on consumer acceptance of mobile applications in Jakarta Indonesia

eri prasetyo wibowo

2017 Second International Conference on Informatics and Computing (ICIC), 2017

View PDFchevron_right

The Influencing Factors toward Brand Loyalty of Smartphone in Phnom Penh, Cambodia

Apichart Intravisit

2016

View PDFchevron_right