Tourism Marketing in Bangladesh: What, Why and How (original) (raw)
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An Analysis on Tourism Marketing in Bangladesh
Tourism is the fastest growing and single largest industry in the world. The tourism industry of Bangladesh is of no exception from this. It can play an important role to contribute in the national economy of the country. Bangladesh is a developing country in Asia, holding high potentiality for tourism. There are hills, vales, deep and mangrove forests, rivers and the longest beach in the world. In this country, the scope of nature based tourism, research based tourism, culture based tourism and eco-tourism is quite evident. Having all the minimum requirements, the tourism industry could not develop adequately. Even a very few studies are available related to the issue of tourism marketing in Bangladesh. The overall objective of this research is to have an overview in tourism marketing in Bangladesh highlighting the issues and challenges being faced in this sector.
“MARKETING” A TOOL TO DEVELOP BANGLADESH’S TOURISM SECTOR
In Bangladesh’s tourism, prospective areas are present, minimum infra structural arrangement is developing, role of government is now positive, private and public organizations have come forward side by side to attract the local and foreign tourists, researchers, dignitaries, and foreign delegates. Out of different problems, the researchers have concentrated their focus to the marketing aspects of tourism sector in Bangladesh. Presently, specialized formal education like bachelor’s degree and diploma are available in universities of Bangladesh on tourism. They are trying to develop skilled people by providing them good education and training so that they can use marketing as a tool to develop Bangladesh’s tourism. The objective of this study is to find out the potentiality of Marketing to develop Bangladesh’s tourism sector. The study covered various government and non-government institutions that are playing vital role in developing tourism industry situated mainly in capital of Bangladesh. Necessary information and data were collected from secondary sources. While in this process different books, journals, magazines and periodicals have been reviewed. In addition to these, a lot of tourism related websites has been reviewed for updated information. On the other hand, several foreign and local research works has been reviewed in this field. Keywords: Tourism, Development, Marketing.
Tourism marketing in developing countries, a study of Bangladesh
2012
All kinds of gratitude and praises are for Allah alone, the beneficent and the merciful. The author also invokes Allah's choicest blessing and peace for Prophet Muhammad (sm), the messenger of Allah, the bearer of glad tidings and Warner for mankind. Throughout my journey there have been many influential people who helped me to trust and believe in myself so I could complete this task. My sincere and special gratitude to my academic supervisor, Professor Tom Baum, PhD, for his excellent guidance, encouragement and constructive suggestions which have helped me to improve my research study. I am indebted to him because he has enabled me to view my research from different perspectives and overcome a range of academic obstacles from the different academic obstacles during his supervision. I am also indebted to my academic teacher and colleague
Internship Report on Tourism Marketing in Bangladesh: Problems and Prospects
It is my great pleasure to submit the internship report on "Tourism Marketing in Bangladesh: Problems and Prospects." I expect this paper has been prepared as a partial requirement for completing the BBA Program. I have tried my best to organize this paper as per your instruction to make the article worthwhile. I hope that your acceptance and appreciation would surely inspire me. For any future explanations about the report, I will be glad to clarify the ins and outs. I would like to request you to accept this report. With Regards
Bangladesh has bright prospects of tourism in future. She possesses tourism potentials all over the country. But, Bangladesh tourism is facing so many problems including marketing strategy. By applying niche market strategies she can earn more foreign currency because Bangladesh is blessed with four key tourism products: Beaches, Forest, Hills and islands, Historical place and Archaeological Sites that are mostly pleasing to many tourists. This paper is focusing the present strengths and weaknesses of tourism industry in Bangladesh and the ways to implement niche market strategy. Findings indicate that four iconic products can play significant role in the total earnings in this sector. Finally, this paper suggests how niche market strategy will help the policy maker to differentiate the tourists market and customize their service to achieve strategic marketing objectives and solve present downward earnings.
An Appraisal of Tourism Industry Development in Bangladesh
European Journal of Business and …, 2011
Tourism has considered as the world's largest and rapid growing industry of modern business world. It has a vital influence on economic development of a country. Bangladesh is a new tourist destination on the map of the world. Bangladesh has enormous potential to develop tourism because of its attractive natural beauty and rich cultural heritage. Tourism can add value in the Bangladeshi economy if proper marketing plan and strategy can be built and implemented for this purpose. However, this industry fails to reach its destination due to adequate marketing practices. This paper aims to show the present scenario of tourism industry in Bangladesh, identifies the constraints, and suggests remedial measures accordingly. The study also suggests that government should formulate a 'tourism policy' immediately for the development of this industry. Both public and private level investment is required in the tourism sector and regional cooperation can bring benefits for Bangladesh.
An Overview of Present Status and Future Prospects of the Tourism Sector in Bangladesh
Bangladesh is bestowed with beautiful coasts and beaches, archeological sites, historical and religious places, hills and islands, forests and jungles and attractive countryside with innumerable water bodies and green fields of agriculture. These rich natural and cultural attractions are valuable ingredients for tourism development in Bangladesh. Every year, a large number of tourists visit these attractive places, which has a significant contribution in the national economy. However, tourism industry in Bangladesh is faced with many problems, such as lack of good transportation and communication system, lack of well planned accommodation, food, entertainment and other services to satisfy diverse categories of tourists. The issue of safety and security of the tourists of both domestic and foreign origins is also very important for the development of tourism in Bangladesh. Though a policy has been adopted in the recent time for ensuring sustainable development of this sector, the strategies adopted under the policy are not yet being seriously taken up for implementation. Besides, the country requires a strong physical planning strategy to develop its urban and rural areas, and national transportation and communication system to establish connectivity to the tourism spots. There should be a strong marketing policy as well for the promotion of tourism in the country. Thus if necessary policies, strategies and actions are taken by the national government, tourism may become a potential economic sector.
Role of Advertising and Service Quality on Tourism Development in Bangladesh
IOSR Journal of Business and Management (IOSR-JBM), 2017
Probing the effectiveness of advertising and service quality on tourism development in Bangladesh is the first purpose of this research. A survey done on 189 randomly selected tourists in Bangladesh to perceive the relationship between tourist satisfaction and tourism development defends our investigation. Our data and findings ratified a positive significant relationship between advertising and service quality on tourist satisfaction. It even reaffirmed a positive relationship between tourist satisfaction and tourism development. But no conventional relationship between tourist income and tourist's overall contentment could be figured out.
OPPORTUNITIES OF TOURISM SECTOR IN BANGLADESH
The paper mainly focuses on the prospects of tourism sector in Bangladesh. Bangladesh is a country of enriched heritage and culture from thousands of years ago. The economy of Bangladesh has much potentiality to earn foreign currency creating more attraction and disseminating the information about the tourist places to other parts of the world. The study has been conducted based on secondary information that have been collected from various articles published in journals, Bangladesh Parjatan Corporation (BPC), Ministry of Civil Aviation and Tourism, and different websites. Authors’ personal experiences and observations have also been taken into account to get the findings. The paper finds that the major tourist attractions, number of foreign tourists arrivals in Bangladesh in several years, the annual income and profit earning from tourism sector in the country have shown the opportunities and potentiality of tourism development in the country. However, the paper identifies various constraints to the development of tourism and prescribes some necessary recommendations for policy formulation and managerial implication of the development of the tourism sector in Bangladesh. Therefore, the value of the tourism sector development has a positive impact on the growth and economic development of Bangladesh in future.