A Study of the Impact of Social Media on E-Marketing (original) (raw)
Related papers
2022
social media have given new opportunities to consumer to attract in an social dealings on internet. Consumers nowadays are depending on social media for information and updates about abundant brands. In recent years Social Media Marketing (SMM) has set off an important aspect for business to outstretch target customers easily, effectual and immediately. In this era of Globalization and to face this cut through competition only traditional practice of marketing is not friendly. Business should adapt social media marketing strategy to sustain in market. The social media have changed the power structure at the place where goods sold and purchased online with marketing tools and techniques. The study viewed that consumers are adapting to online marketing and their buying behavior is being influenced especially of young people accordingly. The aim of this paper is to study the impact of social media on consumer buying behavior. A descriptive research study has been conducted and the Random sampling methods has been used for selecting the respondents. The suggestion and conclusion have been drawn based on the findings.
A Study on Social Media Marketing
international journal for research in applied science and engineering technology ijraset, 2020
Social Media in many aspects has been changing industry. Since we're in the digital age, internet & social media have a most significant impact on the consumers behavior. We are witnessing a radical transition to digitalization in India. Social networking is a medium that not only links people around the world but serves the best for online marketing as well. The unwavering increase in demand and supply is increasing due to the rapid evolution of technology. Due to evolution of technology, the unremitting increase in supply & demand is growing. With the growth of the internet and an increase in utilization of smartphones, the time has come to change the conventional way of marketing. The no. of social media users in India is more than that of the other countries. Knowledge of customer motivation is critical as it gives consumers an understanding of what drives a brand or store to create content. Numerous methods of targeting customers are introduced. The use of Internet data by ordinary Indians is on the rise, with a lot of reliance on social media apps like Instagram , Facebook, Myspace, Twitter , LinkedIn, and Snapchat. Far more significant is the impact these apps have on daily life. The research can be expanded further to equate the techniques of internet making with those common to different customers.
Impacts of social media marketing on the buying behaviour of the individuals
International Journal of Research in Marketing Management and Sales
This study shows the impact of digital marketing on individual's behavioral prospect of online consumers of India. This study was performed on the basis of a structured questionnaire for primary data as well as a sample of 186 respondents from Indian consumers to attain their behavioral pattern towards digital marketing. The world is shifting from analog to digital marketing and there is no exception, the usage of digital marketing and social media marketing also increasing. Usage of internet is increasing rapidly everyday and digital marketing has profited the most because it mainly depends on the internet. Consumer's buying behavior is changing and they are more inclined towards digital marketing rather than traditional marketing to buy products or services. Mostly younger generation are using digital and social media sites to purchase products and consumer's are influencing digital marketing advertisements to purchase of products.
Impact of Social Media Marketing On E Commerce: A Study Of Customer Perception
The age of internet and computers allows people to carry out business without the barriers of time or distance. In today's word, Social media marketing has revolutionized the e -commerce more profoundly. It is changing the shape of competition, the speed of action and the nature of leadership. Social media marketing has become an effective tool to increase the awareness of the customer, while e -commerce provides wide range of goods and services with more choices. E commerce is not just related to buying and selling products online. Instead it encompasses the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services through the Internet in global market. So it is convenient for the customers not only to increase awareness about the products and services by social media but also purchase anything on internet as they can desire by e -commerce. This paper is an attempt to examine the customer perception regarding significant role of social media marketing and its impact on e-commerce. This paper will also study economic, social and ethical issues involved in social media marketing. The research is exploratory in nature. The authors test the proposed framework on a sample of 300 online users in India. Finding of this paper indicate that being familiar with social media marketing, the purchase interest of the Indian customers by ecommerce and conclusion exhibit the perception of Indian customers that how social media marketing is an effective tool for on line purchasing. Recommendations include the measures to increase the impact of social media marketing on its commercial viability and social acceptance.
A Literature Review On The Impact Of Social Media And Its Role In Marketing
With the growth of new communication technologies, the power of social media has gained more importance. The social media is crucial in defining what we think about, how we look at things and our social place and to discuss about the various issues in the society. Social media has been considerably influencing the various aspects of society like cultural, spiritual, social, economic, political and religious as well as influencing a personal level of thinking, feeling and reacting to particular issues. Social Media in a way disseminates information and had created the need for marketers to be present online to market their products. Social media plays both positive and negative role in marketing. In this article an extensive review of literature has been carried on to analyse and to get a good understanding on the impact of social media and its role in marketing. Literature review has been done from various books, journals, published papers etc. These studies have been reviewed and presented in the following manner. Literature review has been collected from both within India and outside India.
Effect of Social Media on Online Marketing : A Study on Young Generation . 1
2018
Social media allows customers and prospects to communicate directly to the brand representative or about the brand with their friends. However, the obvious question is: who are the people interacting online and how engaged are they in online activities? This paper aims to answer this question based on a study regarding the online activities of 70 social media users, to evaluate the factors influencing, use of social media, for marketing. As Internet is becoming part of the day-to-day life of the majority of the world, and within this environment, a new form of communication has gained importance in recent years,and that is Social networking sites. It is one of the most effective and significant business development tool in the 21 st century because of its ability to connect individuals with others. To satisfy the research data has collected from the primary and secondary sources. Secondary sources of data have been collected through internet, consulting past studies on the subject a...
SOCIAL MEDIA’S EFFECT ON MARKETING
Social media is one of today‟s biggest forms of communication and it has not only changed the way people interact everyday but also the way companies communicate This article is intended to help marketing managers and their teams get more familiar with how to harness the impact of social media in conjunction with their existing marketing plans and initiatives. Social media is the online content created by people using highly accessible and scalable publishing technologies The paper provides an overview of some of the recent research that has been conducted on how companies that sell to the education market are using social media. The way your organization uses social media will be directly influenced by how your customers and your target audience are using social media. Keywords- Social Media, Literarute etc.
To Assess the Impact of Social Media Marketing on Consumer Perception
As the fast growing adoption of social media technology, provide the different new ways of marketing a product. Now internet as well as social media has taken the status of backbone of every firm growth and this technology changed the way of doing businesses. It’s essential for every firm to adopt this technology to advertise its products. In this research we assess the impact of social media marketing on consumer perception towards buying a product or making a decision to buy a product. With social media marketing we also assess the impact of promotion marketing and door to door marketing. In this study total 152 questionnaires were distributed among university students and got back response from 145 with 97% of response. The measuring scale used to check the response from students is 5 Likert scales and multiple linear regression analysis applied to check the impact of Social media marketing on consumer perception. The results of this analysis accepted our hypothesis as social media marketing has impact on consumer perception and the ANOVA table result predicts the significant positive relation of social media marketing with consumer perception. So, can say that social media has a measurable impact on consumer perception but Door to door marketing and promotional marketing also has impact on consumer perception.
An Analysis of the Social Media Influence on the online buying behavior of Indian Consumers
Purpose: The study contributes to multidisciplinary research on social media by empirically examining the impact of social media on the buying behaviour of Indian customers. It aims to provide information on the factors that influence sustained consumer behaviour. Findings: The factors affecting consumer's online buying behaviour can be divided into Research Implications: It is important for e-marketers to understand the factors that affect the consumer's online behaviour so that they draft superior and sustainable social media marketing strategies to engage and deliver their customers on the online platform. Originality: the study attempts to capture the impact of social media on the buying behaviour of Indian customers. Various studies have been done to understand social media as an additional channel of delivery but the Indian perspective is clearly missing when it comes to the impact of different factors on the consumers' online buying decisions. The study uses secondary data to capture an exhaustive list of the factors that impact online buying decision. Focus of the Study The focus of the study is to understand the customers' online buying behaviour through examining the individual level characteristics of the customers that impacts their purchase decision making process and the market level analysis of social media that will help give a
A Study on the Impact of Social Media Marketing on Indian Firms
INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT
In this world of digitization, Social Media Marketing is a vogue that is sweeping across the whole world. The trend of Social Media Marketing is growing day by day with the concepts of Internet marketing which is turning into an important platform for Social Media Marketing. Companies incorporating innovative Social Media Marketing techniques have created a niche market. In fact, social media is now seen as one of the main conventional forms of marketing. Social Media Marketing is going to be top on the agenda of many marketers, and they might be looking for innovative ways to market online, reduce cost per lead, increase click-through rates and conversion rates, and discover what’s hot in Social Media Marketing.