Quantitative ABCD Analysis: Consumers' Purchase Intention for Eco-friendly Bags (original) (raw)
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MSA-Management Sciences Journal
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Campaigning Reusable Bag: The Role of Retailers to Achieve Sustainable Consumption
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This paper aims to investigate whether retailers can contribute to sustainable consumption by campaigning the use of reusable bag. This becomes a challenge since thousands of Indonesian retailers use millions of plastic bags every day. Retailers can participate to reduce the use of plastic bags by developing a social marketing campaign to change consumer behavior. Understanding consumers’ psychological process is important to create appropriate campaign. The modified TRA model combining with perceived consumer effectiveness as moderator is used as the basic theoretical framework to test the hypotheses. Purposive sampling is used to obtain data from 211 respondents which are then analyzed using structural equation modeling. The results of this study show that both attitude and subjective norm positively influences the intention to use reusable bag. Moreover, subjective norm and perceived consumer effectiveness moderate the effect of attitude on behavioral intention. This study contri...
Consumer Adoption of Recycled Bag for Retail Shopping
American Journal of Economics, 2015
This study explores the adoption of recycled shopping bag among consumers and provides important information by exploring the inertia and attachment concepts that relate closely with consumer adoption of recycled shopping bag. This study used qualitative method and the data were collected through interviews. In this study, the judgmental sampling technique was used. The research sample consisted of 46 individuals. They voluntarily participated in this study and were experienced in retail shopping. The findings showed that consumers' adoption and non-adoption of recycled shopping bag was related to the concepts of inertia and attachment. Based on the results, factors support consumers' adoption included environmental and product attachments. Environmental attachment refers to environmental care and support for green campaign. Product attachment consists of product utility, reliability and attractiveness. On the other hand, non-adoption might be caused by consumers' inertia that included habitual behavior, availability of plastic bag, laziness, negative experience and satisfaction with the utility of plastic bag. The implications of this study are that environmental education should be integrated into education system and lifelong learning to create positive attachment. Industry players should design and produce functional and attractive recycled shopping bag. Furthermore the government might consider different level of enforcement with regards to environmental policy to reduce inert behavior. This study contribute to the existing literature on consumer environmental behavior by providing plausible theoretical explanation that potentially drive or restrict consumer adoption of recycled bag for retail shopping.
Promoting Sustainable Customer Behavior: The effects of Eco-bags use in a Lebanese Supermarket
Confronting the global waste crisis, especially plastic waste dilemma worldwide, effort research and experiment started to focus on all pollution problems decades ago. So, many trials have been done trying to decrease the consumption of plastics generally around the world, more specifically the consumption of plastic bags. Why plastic bags are so dangerous? A Plastic bag is manufactured in a second, used for 20 minutes and requires up to 300 years degrading in nature 1. To fight the plastic bag problem, the Eco-bag manifests itself. Nevertheless, the problem nowadays, societies face arises in the reuse of the eco-bag by customers. In this study, a practical application was organized in a Lebanese family supermarket in Lebanon to promote the use of the eco-bags instead of the plastic harmful to the nature bags. The main methodology used in this experiment was the "randomized control trial treatment 2 " that consist of dividing the total sample size of 188 customers into equal groups. The concept of nudging was applied, the nudge is a way of sending the right message to get the right response and improve people's behaviors. Once the nudge is implemented, we could see awareness towards our environment and guide people by skewing their behavior to achieve the expected results that will contribute not only to their well-being but also to the well-being of society. The results of the research were negative, the nudge did not significantly increase the use of eco-bags, but other financial benefits have been reached.
Consumption Towards Environmentally Friendly Consumer Behaviour: The Case Of Plastic Bags
Visegrad Journal on Bioeconomy and Sustainable Development, 2015
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Eco-Impact of Plastic and Paper Shopping Bags
This article describes the study of the eco-impact of plastic and paper bags using the life cycle impact assessment (LCIA) technique under three different options: usage and disposal criteria with the existing usage behavior to reuse and governmental policies to recycle (option1), usage and disposal criteria as per consumers' perceptions if systems are in place (option2) and usage and disposal criteria in case of absence of recycling systems (option3). The first stage, which was the baseline for other options, comprised of the study of the eco-impact of plastic and paper bags in the manufacturing phase, without considering the usage and disposal phases. LCIA was performed by the Eco-indicator 99, a damage oriented method for LCIA in SIMAPRO 7.1. The single score values calculated by the Eco-indicator'99 were considered as a directive to compare the environmental impact made by plastic and paper bags and a detailed explanation of the results is provided in this article. The next stage was the study of the eco-impact of these bags including their usage and disposal phases. This was undertaken with the three different options as stated above and the results derived were compared with the results derived from the baseline study, which is the main focus of the study under discussion. The values for usage and end-of-life phases were obtained from the questionnaire survey of different user groups of shopping bags in China, Hong Kong and India. The results of this study show that the eco-impact of plastic and paper bags was very high if there were no usage and disposal options provided. When the eco-impact values from options of existing possibilities and consumers' perception were compared, the eco-impact value was lower in option 1 in all the three countries for both types of bags, which is mainly attributed to the fact that in option 1, a higher percentage of reuse is preferred to recycle and disposal to landfill categories. Also the eco-impact of these two types of bags was studied with and without the presence of recycling systems in China, India and Hong Kong, where the eco-impact was lower due to the presence of recycling systems. The results indicate that a higher percentage of reuse could significantly trim down the eco-impact of plastic and paper bags. Consumers' perceptions and usage behaviors in connection with respective government's policies and implementation of recycling systems could be highly decisive in reducing the eco-impact of plastic and paper shopping bags.
Understanding Attitude towards Reusable Bag: Its Antecedents and Consequences
International Journal of Science and Society, 2021
Environmental damage caused by individuals and household activities has increased the need to foster people to act pro-environmentally. Indonesia is an emerging country that has committed to encourage people to use reusable bag that can help reducing plastic waste and preserve the environment. However, people’s willingness to use reusable bag is far from being expected. This research aims to examine the internal and external factors as well as consequences of attitude towards using reusable bag. The questionnaire survey was administered to 300 respondents that have ever seen and understood the usability of reusable bag. Structural equation modelling was then used to analyse the data. The findings reveal that environmental knowledge, lifestyle of health and sustainability as well as moral norms do influence attitude towards reusable bag which leads to intention to use it, which is consistent with some previous studies. The study also finds that people’s attitude is not influenced by...
Determinants of Using Alternative to Single-Use Plastic Bags
International Journal of Academic Research in Business and Social Sciences, 2021
The environmental tax has been used as an effective tool in achieving desired behaviour changes. This paper evaluates the factors that contribute to the usage of alternatives to the use of single-use plastic bags after the implementation of 20 cents charge on the plastic used by the government of Malaysia. The sample size of 200 respondents in Bangi and Putrajaya was chosen by using convenience sampling with face-to-face questionnaires. The data then were analysed using descriptive analysis (SPSS) and structural equation model (SEM) with AMOS. The result indicates that 76 percent of consumers are willing to use an alternative to plastic bags, such as using their own shopping bag or trolley. Analysis SEM found a 20 cents charge on plastic bag use and subjective norms have significant influence on the use of an alternative to a single-use plastic bag. These findings contribute to the strengthening of the instruments capable of producing behavioural changes at a minimal cost. Therefore, marketbased instrument as a 20 cents tax on the plastic used for pollution control and natural resource management is an increasingly important part of environmental policy tools in Malaysia and there is high potential in their use and effectiveness.
Creating Eco-Friendly Bags to Reduce Plastic Waste and Increase Sale Value
Indonesian Journal of Multidisciplinary Science
Plastic waste has become a common problem in Indonesia. The Indonesian government has actually issued many policies to overcome the impact of plastic waste, but so far the Indonesian government has not succeeded in dealing with plastic waste. Currently, Indonesia has many young generations. As the younger generation in Indonesia, we propose a solution to deal with plastic waste, namely by using environmentally friendly bags made from spun bonds. We also implement the solutions we offer for the children at Rumah Yatim and Dhuafa Islahul Hayat Foundation, Pondok Petir.
Consumers’ Willingness to Pay for Plastic Bags
Sosiohumaniora
The use of plastic bags has become a habit, there is no day without a plastic bag. Seeing the importance of this problem, the government established a regulation for paying plastic bags in supermarkets in 2015, which is Rp. 200,- per sheet, and it is up to May 31, 2016. This policy did not work well and since 2016 supermarkets have returned to using plastic bags without paying for them. The aims of this study were (1) to analyze consumers’ willingness to pay more for plastic bags, (2) to analyze the cluster of consumer knowledge about plastic bags which damage the environment, (3) to analyze the most important factor that consumer will pay more for plastic bags . The study was conducted from May- June 2021 in Bandung, with simple random sampling. The results showed that generally consumers are willing to pay more for plastic bags (willingness to pay) between Rs. 500, - to Rs, 2.000, -, .Consumers who aware that plastic bags destroy the environment was 14.70 %, the medium knowledge w...