Journal of Economics and Social Sciences" Application of consumer concept in the Apple Company (original) (raw)

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Application of consumer concept in the Apple Company

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Marketing dynamics: How to Create Value for Customers

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Marketing Theory-2008-Gould-407-24

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Thrassou, A. and Vrontis, D. (2009), “A New Consumer Relationship Model: The Marketing Communications Application”, Journal of Promotion Management, Volume 15, Issue 4, pp. 499-521 (ISSN: 1049-6491–Taylor & Francis).

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PLEASE SCROLL DOWN FOR ARTICLEThe primacy of the consumer in IMC: Espousing a personalist view and ethical implicationsNotes on contributor

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Customer Orientation: Its Surprising Origins, Tumultuous Development and Place in the Future of Marketing thought and Practice

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Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy, 2018

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Consumer-based strategy: using multiple methods to generate consumer insights that inform strategy

Rebecca Hamilton

Journal of the Academy of Marketing Science, 2016

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Consumer Culture. The International Encyclopedia of Strategic Communication.

Erik Kristian Sloth

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A. CONCEPT OF CONSUMER BEHAVIOUR

Faisal Sajib

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Consumerism, Market Analysis and Impact on Business Plan Definition

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Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

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SWP 17/93 Defining the Market: An Exploration of Marketing Managers’Cognitive Frameworks

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Customer Behavior & Decision Making

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