Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty (original) (raw)
Related papers
Measuring Customer Loyalty Using Retention, Advocacy and Patronage as Key Denominators
When Rewards Backfire: Customer Resistance to Loyalty Programs
ACR North American Advances, 2011
Why do customer attitudes towards loyalty programs matter a lot
2014
Customer Loyalty and Customer Loyalty Programs
International Journal for Research in Applied Science & Engineering Technology, 2021
Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study
Journal of Retailing and Consumer Services, 2007
Commentary on “Loyalty: A strategic commitment”
2003
Customer Loyalty: Concept, Context and Character
McGraw Hill Education
Building, measuring, and profiting from customer loyalty
Journal of the Academy of Marketing Science, 2015
Customer Loyalty- Toward an Integrated Conceptual Framework
Challenging unquestioned conventions: a perspective from consumer critiques of loyalty programs
The effect of retail customer loyalty schemes — Detailed measurement or transforming marketing?
Journal of Targeting, Measurement and Analysis for Marketing, 2004
Review of the theoretical underpinnings of loyalty programs
Journal of Consumer Psychology, 2011
ScienceDirect The antecedents of customer loyalty
Can loyalty schemes really build loyalty
The Effects of Loyalty Programs on Profits and Customer Retention
2018
The Effectiveness of Customer Loyalty Strategies in the Spanish Banking Sector
Journal of Retailing and Consumer Services, 2011
Does the Implementation of Loyalty Programmes Lead to Gaining a Loyal Customer?
AD ALTA: 11/01, 2021
Editorial: Wherefore customer loyalty?
Journal of Financial Services Marketing, 2001
Theoretical aspects of determining the types of customer loyalty
SHS Web of Conferences, 2019
Measuring Customer Loyalty Using Retention , Advocacy and Patronage as Key Denominators Israel
2016
Consumer Loyalty: Singular, Additive or Interactive?
Philip Gendall, Robert East, Wendy Lomax
Australasian Marketing Journal (AMJ), 2005
SRM MANAGEMENT …, 2010
SSRN Electronic Journal, 2007
The Battle for Customer Loyalty: An Examination of Customer Loyalty in the Goods and Services Domain
Quality Management Journal, 2017
Factors Determining on Customer Loyalty: Overview and Future
2019
Journal of Marketing Theory and Practice, 2016
Loyalty: From Single-Stage Loyalty to Four-Stage Loyalty
Making Brand Loyalty Programs Succeed
Relationship Marketing on Customer Patronage and Retention: Articles Review, Opinion, and Critiques
Finance & Management Engineering Journal of Africa | Published by: Dama Academic Scholarly & Scientific Research Society, 2019
Customer retention: a potentially potent marketing management strategy
Journal of Strategic Marketing, 2001