Can loyalty schemes really build loyalty (original) (raw)
Related papers
The effect of retail customer loyalty schemes detailed measurement or transforming marketing?
Stephan Butscher, Merlin Stone
2004
Measuring Customer Loyalty Using Retention, Advocacy and Patronage as Key Denominators
Customer retention: a potentially potent marketing management strategy
Journal of Strategic Marketing, 2001
Customer Loyalty and Customer Loyalty Programs
Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty
Journal of Marketing Research, 2007
Editorial: Wherefore customer loyalty?
Journal of Financial Services Marketing, 2001
Excess Loyalty in CPG Markets: A Comprehensive Examination
2010
When Rewards Backfire: Customer Resistance to Loyalty Programs
ACR North American Advances, 2011
4Ps: A Strategy to Secure Customers ’ Loyalty via Customer
2016
Worth Beyond Revenue: The Full Value of a Loyal Customer
Building, measuring, and profiting from customer loyalty
Journal of the Academy of Marketing Science, 2015
The Effects of Loyalty Programs on Profits and Customer Retention
2018
Relationship marketing tactics and customer loyalty
Relationship Marketing on Customer Patronage and Retention: Articles Review, Opinion, and Critiques
Finance & Management Engineering Journal of Africa | Published by: Dama Academic Scholarly & Scientific Research Society, 2019
The meaning and measurement of customer retention
Journal of Targeting, Measurement and Analysis for Marketing, 2001
Is Customer Retention Beneficial for Customers: A Conceptual Background
Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels
Journal of Supply Chain Management, 2012
International Journal of Retail & Distribution Management, 2011
Does the Implementation of Loyalty Programmes Lead to Gaining a Loyal Customer?
AD ALTA: 11/01, 2021
Reexamining the Market Share–Customer Satisfaction Relationship
Journal of Marketing, 2013
Delivering Customer Value Through Marketing
2013
Organizations and Markets in Emerging Economies, 2012
The value of loyalty programs in marketing of services
IJBMR, 2018
Retention and Customer Share Building
Tools for Building Organizational Performance, 2013
The Effectiveness of Customer Loyalty Strategies in the Spanish Banking Sector
Satisfaction and trust on customer loyalty: a PLS approach
New marketing, improved marketing, apocryphal marketing: Is one marketing concept enough?
European Journal of Marketing, 2007
Reflections on customers' primary role in markets
European Management Journal, 2018
Loyalty Programmes: Practices, Avenues and Challenges
2008
Customer Value and Customer Loyalty: Comparison and Application
Advances in economics, business and management research, 2022
Editorial: Conference Special Issue - Marketing Fields Forever 2011
Anthony Patterson, Lee Quinn, Steve Oakes
Journal of Marketing …, 2011
An Examination of the Impact of Relationship Marketing on Customer Patronage and Retention.
Finance & Management Engineering Journal of Africa | Published by: Dama Academic Scholarly & Scientific Research Society, 2019
Modern Market Customer Loyalty: Advertising Promotion Strategies
Jurnal Manajemen, 2019