Environmental Management: Revising the Marketing Perspective (original) (raw)
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The environmental management perspective assumes that marketing strategies can be used to control, manage, or change the context within which organizations operate. This article considers the factors underlying differences in the extent to which organizations are proactive in managing their environments. Literatures relating to the environmental determinism and strategic choice perspectives are reviewed, and a model delineating the major factors explaining differences among organizations in their level of environmental management is presented. Several propositions relating these factors to environmental management are developed and discussed.
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Problems such as environmental pollution, the depletion of the ozone layer, the melting of glaciers due to global warming, the decline in clean resources and the extinction of some species have prompted people to consider the idea of a more sustainable world. In this process, humanity is going through a mental transformation and gaining some awareness. As emphasized in this study, all crises (accidents, fi res, outbreaks, etc.) experienced worldwide have been the driving forces for environmental transformations. Environmentalist movements emerging from this orientation have also found their place in the world of science and therefore in the marketing literature. From this point of view, the aim of this study is to explain the scientifi c publications inspired by the environmental transformations experienced chronologically and to reveal the part that is present in the marketing literature. In this study, it has been shown with which intensity environmental studies have been included...
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2020
These are interesting times and for many years now, sustainability (including environmental marketing) issues have become part of every serious business and government discussions. However, although organisations are expected to continuously improve their environmental marketing practices, very little is known as to the consequences of utilizing green environmental marketing strategy in Australian small business organizations. This study was designed to investigate whether or not there are significant differences between small business organizations with high versus low levels of green marketing on various aspects of business performance.
Green Marketing and Strategies
Business firms have become aware of the need to protect natural environment and starts practicing the environmental marketing strategies as part of their social responsibility programs. In this paper presents some cases of firms adopting green marketing strategies and exploratory research method is used to analysis and drawn the conclusion. This paper is based on the review of the most relevant literature and empirical studies. The purpose of this paper is to understand the importance of the environmental marketing strategies into the firms operations. This study also reveals that eco-label is differentiate the producers product is environmental friendly or conventional. Key findings of this paper are that corporations cannot afford to stay away from the green market trends and they need to equally participate in the social programs and for this purpose a decision model is developed based on environmental marketing strategies for high green and low green companies which they can adopt as part of their total corporate planning. This environmental model is developed from the study of existing market literature.
AN EXAMINATION OF FIRMS ENVIRONMENTAL MARKETING PRACTICES, SUSTAINABILITY AND BUSINESS PERFORMANCE
ijhssnet.com
These are interesting times and for many years now, sustainability (including environmental marketing) issues have become part of every serious business and government discussions. However, although organisations are expected to continuously improve their environmental marketing practices, very little is known as to the consequences of utilizing green environmental marketing strategy in Australian small business organizations. This study was designed to investigate whether or not there are significant differences between small business organizations with high versus low levels of green marketing on various aspects of business performance.