Environmental management:The construct and research propositions (original) (raw)
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Journal of Applied Business Research (JABR), 2011
Over the last few years companies have begun to consider the environmental factor in their corporate and marketing strategic decisions. In this context, the purpose of this study is to analyse the main pressure factors of this new business philosophy. Consequently, the concept of “Corporate Environmentalism” (Banerjee, 2002) has been introduced and a model of environmental orientation and strategy is proposed. The information has been obtained from 81 personal interviews with companies that belong to the consumer goods industry. A structural equation modelling methodology has been conducted. Results show that competitive advantages and the management environmental commitment are the firm’s main eco-orientation determinants. The consumer goods sector is aware of their environmental responsibility, but this factor is not a priority in their decision-making process.
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The purpose of the paper is to shed light on the extent to which environmental management systems such as ISO 14000 standards influence marketing efforts. By examining firms who prefer ISO 14000 standards against those who do not, this research provides a platform for understanding their significance when applied to marketing and seeks to improve environmental marketing strategies. The study empirically tests whether statistically significant differences exist between the two groups on a set of marketing variables. The study uses hierarchical clustering Ward's method and measurement using squared Euclidean distances to determine the two groups. Discriminant analysis (DA) was used to classify each of the observations into selected groups; and test differences between these groups. Stepwise DA identified customer satisfaction as the best marketing predictor. This research indicates that green market-driven solutions for responsible consumption work best when it is consumer-driven, and consumers derive satisfaction from those results. The results adopts the view that investing in IS0 14000 standards is also highly beneficial for the wider applicability of developing strategies that would help firms make better decisions in marketing. Studies have examined Environmental Management System (EMS) such as the ISO 14000 standards and its impact on marketing. Yet, much of their findings was a consequence of narrowly construed applications that did not confirm much of ISO 14000 influences when applied to marketing variables of a firm. Furthermore, since firms are concentrating more than ever on environmental issues (Delmas & Pekovic, 2015), it is particularly important to find green initiatives for sustainable advantages (Dunphy, Benveniste, Griffiths, & Sutton, 2000). There is a growing departure between human demands and the earth's carrying
Journal of Strategic Marketing, 2015
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In an environment characterized by a global, dynamic, and increasingly more competitive economy, businesses must identify advantages which enable them to achieve higher profits than their competitors. As such, the integration of an environmental variable in business strategy is being promoted as a potential source of competitive advantages. Justifiable reasons for this include that it can lead to improvements in aspects as varied as product quality, reduced manufacturing costs or the liberalization of new markets. However, it is not a simple task to draw a correlation between an enterprise's strategic environmental behaviour and its success. Most of the literature trying to explain this relationship has concentrated its focus on a single, purely theoretical aspect; thus, we propose the joint consideration of various aspects and theories that will enable us to offer a more understandable and enriching view of these behaviours. Therefore, the objective of our work is to analyse the integration of the environmental factor in managerial strategy using a three-point perspective: focusing on the Resource-based Theory of Competitive Advantage, on Dynamic Capabilities, and also on Corporate Social Responsibility.
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