The Impact of Packet Size on FMCG Products of Pakistan: Wholesaler & Retailer Perspective (original) (raw)
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Buying less, more often: an evaluation of sachet marketing strategy in an emerging market
The Marketing Review, 2009
Sachets have for several decades now, been marketed by firms as a strategy to increase trials and market penetration especially in the economically underprivileged societies of the emerging markets. Very often the existence of an economic underclass is assumed to be a necessary prerequisite for the successful implementation of sachet marketing strategy. The article challenges this stance, and through our exhaustive and penetrating analysis of the pervasive and successful use of sachet marketing in an emerging market like India, provides a managerially relevant theoretical framework to evaluate the sachet marketing strategies of firms marketing in India. Our new theoretical framework, grounded in the relevant literature, is also coherent with the recent business practices. We find that sachet marketing strategy does not necessitate the prevalence of poverty, and the critical success factors are an extensive retail distribution, favourable socio-cultural factors, higher perceived value by the consumers, and technology to reduce packaging costs.
Analyzing the Pattern of Smoker in Karachi
An attempt was made to know the about the smoking tenure, patterns and quantity of smoking consumption. Smoking is a common behavior among youngsters and it has been increasing day by day due to quick availability of the product. In order to assess smoking patterns the data was collected from different areas of Karachi including educational and non-educational with minimum qualification FA and age from 18 to onward. The self made scale was used to achieve the objective of the study. The sample size was 288, male=260 and female=22 were approached randomly by convenient sampling method. Results indicated that there are on smoking tenure the scores were male (x=2.94, sd=.885) and female (x=1.68, sd=.64) and significant difference was found (t(280)= 6.50, p= .123, F=2.39) but there was no significant difference on number of packets consumed (t(280)= 64.47 , p= .801, F=.064). The following results indicate that there is difference in smoking tenures of the sample group but number of packets consumption is much more equal among the identified population.
Journal of Agronomy and Crop Science, 1996
The degree of salt tolerance of two newly developed genotypes of spring wheat, S24 and S36 was assessed with respect to their parents, LU26S (from Pakistan) and Kharchia (from India). These four lines along with a salt-tolerant genotype SARC-1 and two salt-sensitive cvs Potohar and Yecora Rojo were subjected to salinized sand culture containing 0, 125 or 250 mol m−3 NaCl in full strength Hoagland's nutrient solution.S24 produced significantly greater grain yield and had greater 1000 seed weight and number of tillers per plant than those of the other cultivars /lines. S36 was not significantly different from its parents in seed yield and yield components. SARC-1 was the second highest in grain yield of all cultivars/lines, but it did not differ significantly from LU26S and Kharchia in 1000 seed weight and number of tillers per plant.The greater degree of salt tolerance of S24 could be related to its lower accumulation of Na+ in the leaves and maintenance of higher leaf K/Na ratios and K versus Na selectivity as compared to its parents. S36, which was as good as its parents in growth, also had lower Na+ and higher K/Na ratios and K versus Na selectivity in the leaves at the highest salt level than those in its parents. SARC-1 did not differ from LU26S and Kharchia in ionic content or K/Na ratios and K versus Na selectivities of both leaves and roots. Both the salt-sensitive cultivars, Potohar and Yecora Rojo, had significantly greater leaf Na+ and Cl− concentrations and lower leaf K/Na ratios and K versus Na selectivities than all the salt-tolerant lines examined in this study.From this study it is evident that improvement in salt tolerance of spring wheat is possible through selection and breeding, and pattern of ion accumulation is not consistent among the salt-tolerant genotypes in relation to their degree of salt tolerance.
The Perception of People Regarding Selection of Petrol Pump in Karachi
The objective of the study is to get an idea about people's perception on the choice of petrol pumps in Karachi. To accomplish the purpose, it was hypothesized that (1) Location has a significant impact on the choice of Petrol Service Stations (2) Quality has a significant impact on the choice of Petrol Service Stations (3) Rewards has a significant impact on the choice of Petrol Service Stations. A sample of 200 respondents was randomly selected who filled a self reporting questionnaire. One sample t-test was applied on gathered data to assess the observations. It was revealed that neither quality nor location and reward have an influence on the consumer choice over selection of petrol pump.
FMCG goods -which stands for Fast Moving Consumer Goods are supplied through retail marketing. FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods.FMCG may also include pharmaceuticals, consumer electronics, and packaged food products, soft drinks, tissue paper, and chocolate bars.
CONSUMER BEHAVIOR TOWARDS THE NEW PACKAGING OF FMCG PRODUCTS
The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products.