Mass culture and the modern world-system (original) (raw)
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'Mass culture', understood as popular commercialized cultures, existed in Germany from the late nineteenth century as part of its modern, industrialized society. After 1918, the expansion of leisure time, technological innovations, the growth of new and existing audiences, and new regulatory frameworks led to an expansion and diversification of these cultures. One of the most important characteristics of Weimar-era mass cultures was the central role of the modern mass media in their dissemination: the 1920s saw the development of a tightly integrated media ensemble comprising sound film, radio, popular recorded music, the mass press, and book clubs, which remained stable until the proliferation of television in the 1960s. Many observers interpreted this as the growth of a homogeneous 'mass culture', produced on an industrial scale and sold like a common commodity, evoking fears of cultural erosion and mind control. This chapter uses this term in the plural to avoid such generalizations, putting a focus on the importance of gender, class, ethnicity, and location in the production and consumption of mass cultures.
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413 GSMC REVIEW AND CStlTICISM Roek, P., ft Mdotoih, M. (1974). Deviance and social control. London: Tavistock. Smith, A. a H. (1975). Paper voices: The popular press and todal change, 1935-1965 (with E. ImniiRi ft T-BUckweU). Tatiwa, NJ: Rowman and Litdefidd. Sparb, C. (1977). The evolutioa of cultural itudio. Screen Education, 22,16-30. Streeter. T. (1984). An alteniative appraadi to tdevigioa meardi: Devek^xnenti in Britiih cultural itudia at Binnin^iam. In W. R. Rowland, Jr. ft B. Watldni (Edi.), Interpreting television: Current research perspectives (pp. 74-97). Beverly HUIK Sage. Tobon,A.(1977). The Umiti of masculinity. honAaaiTanttack. Toboo, A. (1986). Popular culture: Practioe and inititution. ID G. MacCabe (Ed.), High theory/low culture: Analyting popular television and fUm (pp. 143-155). New York: SL Martin's Pms. Whannel. G. (1984). Blowing the whistle: The politics of sport. London: Pluta Williami, R. (1961). Thebngrevobitim. Hannondiwortii: Penguin. Williami, R. (Ed.) (1968). May Day mani^sto, 1968. Harmondiworth: Penguin. Willianu. R. (1974). Television: Technology and cultural form. Gla^ow: Fontana. WiUiami, R. (1977a). A lecture OD rcaUsm. Screen, 78(1), 61-74. Williami, R. (1977b). Marxism and literature. Oidbnl: Oxfonl Univenity Fren.
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413 GSMC REVIEW AND CStlTICISM Roek, P., ft Mdotoih, M. (1974). Deviance and social control. London: Tavistock. Smith, A. a H. (1975). Paper voices: The popular press and todal change, 1935-1965 (with E. ImniiRi ft T-BUckweU). Tatiwa, NJ: Rowman and Litdefidd. Sparb, C. (1977). The evolutioa of cultural itudio. Screen Education, 22,16-30. Streeter. T. (1984). An alteniative appraadi to tdevigioa meardi: Devek^xnenti in Britiih cultural itudia at Binnin^iam. In W. R. Rowland, Jr. ft B. Watldni (Edi.), Interpreting television: Current research perspectives (pp. 74-97). Beverly HUIK Sage. Tobon,A.(1977). The Umiti of masculinity. honAaaiTanttack. Toboo, A. (1986). Popular culture: Practioe and inititution. ID G. MacCabe (Ed.), High theory/low culture: Analyting popular television and fUm (pp. 143-155). New York: SL Martin's Pms. Whannel. G. (1984). Blowing the whistle: The politics of sport. London: Pluta Williami, R. (1961). Thebngrevobitim. Hannondiwortii: Penguin. Williami, R. (Ed.) (1968). May Day mani^sto, 1968. Harmondiworth: Penguin. Willianu. R. (1974). Television: Technology and cultural form. Gla^ow: Fontana. WiUiami, R. (1977a). A lecture OD rcaUsm. Screen, 78(1), 61-74. Williami, R. (1977b). Marxism and literature. Oidbnl: Oxfonl Univenity Fren.
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Being Cultural (edited by Bruce M. Z. Cohen), 2012
This chapter introduces students to some of the important issues and terminology which will help to ground the sociological study of cultural studies and popular culture. This includes a discussion of the deeply contested nature of ‘culture’, a word that Raymond Williams famously described as ‘one of the two or three most complicated words in the English language’ (1983: 87). Definitions are appropriate starting points for sociological discussion and the chapter takes time to note some of the keywords that are often encountered in the area, such as ‘cultural text’, ‘authenticity’ and ‘resistance’. Some time is also spent considering the rise of industrial capitalism and mass production in the nineteenth century. It is crucial for students to understand the fundamental social, economic and political changes that resulted from the industrial revolution and the rise of industrial society. The development of machines and processes which could mass produce items led to the emergence of ‘mass culture’ (or ‘popular culture’). The effects that mass-produced ‘culture’ had on Western society has formed a key debate within cultural studies between the cultural conservatives (such as Arnold and Leavis) and ‘culturalists’ such as Williams. This debate is the focus of the second half of this chapter.
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Mass media is an effective discipline in Cultural studies which is a multidisciplinary field. Mass media influence can be classified into a positive or negative impact on teenagers, children, education, and every aspect of society. The paper aims to present mass media and especially focuses on mass media influence in society. Most people are impacted by mass media through the style of influencer, thought of influencer, the lifestyle of the influencer. In another way, the paper partly concerns the relationship between mass media and popular culture in cultural studies. The paper gives the details and defines mass media as-mass media means to often the information to a large population. In the words of Perse, "how to control, enhance, or mitigate the negative impact of mass media on the individual and society." Thus, mass media influence is seen on a large scale in the second decades of the 21 st century and see how mass media influence the people.
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The concept of mass goes back a long way to characterize a society that consists of people somehow connected by communication while, at the same time, also dispersed in space and essentially detached from one another. Mass has also been a pejorative for critics of modern capitalist society and its culture. In the years after World War II, this latter use of the term became the target of a broadside attack by several highly credentialed scholars, who questioned its value as an analytic tool. This paper, starting with Ferdinand Tönnies, offers a brief overview of both the origins of the concept of mass and its subsequent refinement by French, German, and American sociologists into the mid-1930s. Distinguishing between its ideological connotations and the analytic use of the term helps us to focus on the most general and persistent effects of mass communication: expanding the range of common experience and making people more responsive to distant events. This effect is magnified by the ubiquity of mass media; practically no one, not even those who scorn them, can altogether escape their influence. As a scholarly discipline matures, aficionados begin to review its history less to gain new insights than to retrieve a past in danger of getting lost. So it is that in this paper we focus on the significance and history of " mass " in order to highlight its original meaning. The appellation does indeed go back a long way before its employment not only as a modifier of communication, but also as a means to express one's