original ) (raw )Brand Heritage Development: Enhancing brand identity and strategy with corporate cultural assets
Guillaume P Olivié
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Explicating corporate heritage, corporate heritage brands and organisational heritage (2015) Journal of Brand Management
John M T Balmer
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Stephen Greyser
Journal of Brand Management, 2007
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Virginie de Barnier
2016
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CORPORATE HERITAGE BRAND ATTRACTIVENESS AND NATIONAL IDENTITY (2016) Journal of Product and Brand Management
weifeng chen , John M T Balmer
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Brand Heritage: A Pull of the Past
Dr. Shahid Yaqub
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A Brand Culture Approach to Chinese Cultural Heritage Brands
Jonathan Schroeder , Janet L. Borgerson
Schroeder, J. E., Borgerson, J. L. and Wu, Z. (2015), A Brand Culture Approach to Chinese Cultural Heritage Brands, Journal of Brand Management, 22 (3), 261-279.
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The impact of brand heritage on customer perceived value
Klaus-peter Wiedmann
der markt, 2012
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Corporate Heritage Tourism Brand Attractiveness and national identity:
John M T Balmer
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The Effect of Brand Heritage on Consumer-Brand Relationships
Francielle Frizzo
2018
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Cultural Heritage and Nation Branding: A Marketing Driver for Sustainable Development
CALIN PETRICA VEGHES
European Journal of Sustainable Development, 2022
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The importance of brand heritage as a key performance driver in marketing management
Klaus-peter Wiedmann
Journal of Brand Management, 2011
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Corporate heritage, corporate heritage brands and organisational heritage
John M T Balmer
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John M T Balmer
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Heritage as a Key Element of Cities and Destinations Branding
IEREK press
ARChive, 2019
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Heritage in tourism organisations’ branding strategy: the case of a post-colonial, post-conflict and post-disaster destination
Vanessa GB Gowreesunkar
International Journal of Culture, Tourism and Hospitality Research, 2018
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Introducing organisational heritage: Linking corporate heritage, organisational identity and organisational memory (2015) JOURNAL OF BRAND MANAGEMENT
John M T Balmer
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Jonathan Schroeder
2006
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Brand Heritage and its Impact on Corporate Reputation: Corporate Roots as a Vision for the Future
Klaus-peter Wiedmann
Corporate Reputation Review, 2013
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The Importance Of The Intangible Heritage As Brand Image Of Unesco: A Case Study From Heritage Sites (Penang, Malaysia)
NUR SYUHADAH KAMARUDDIN
2020
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Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry
Delphine Dion
Journal of Retailing and Consumer Services, 2015
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Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy (2011)
John M T Balmer
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City brand image formation by urban heritage initiatives
Migle Cernikovaite
Management : Journal of Contemporary Management Issues, 2020
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When the arts inspire businesses: Museums as a heritage redefinition tool of brands
Mathilde Pulh
Journal of Business Research
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Corporate heritage identity stewardship: a corporate marketing perspective
John M T Balmer
European Journal of Marketing, 2015
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Laryssa Tarachucky
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A cultural approach to branding in the global marketplace
Eric J Arnould
Journal of International Marketing, 2008
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Sustainability and the authentic experience. Harnessing brand heritage – a study from Japan
Kevin D O'Gorman
Journal of Sustainable Tourism, 2017
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Brand culture: trade marks, marketing and consumption
Jonathan Schroeder
An Interdisciplinary Critique, 2008
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Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension
M Belén Prados-Peña
Journal of Destination Marketing and Management, 2019
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CULTURAL AND HISTORICAL HERITAGE – AN ASSET FOR CITY BRANDING
Sinisa Cvijic , Jasna Guzijan
Spatium, 2013
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Heritage Tourism: How Advertising is Branding the Intangibles?
Gurpreet Kour
Journal of Heritage Management, 2016
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Cognitive outcomes of brand heritage: A signaling perspective
Virginie de Barnier
Journal of Business Research
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BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIESBRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIESBRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES
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Heritage-led branding and marketing as the instruments to communicate the sense of past and sense of place in heritage cities
Ozgun Ozcakir
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