The meaning and measurement of customer retention (original) (raw)
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Customer Retention: A Literature Review
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Customer retention in organizations: A review
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Proposal and validation of a theoretical model of customer retention determinants in a service environment
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Strengthening Customer Retention Through the Management of Customer Relationships in Services Marketing
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Finance & Management Engineering Journal of Africa | Published by: Dama Academic Scholarly & Scientific Research Society, 2019
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The Increasing Focus on Managing Relationships and Customer Retention
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Journal of Language, Technology & Entrepreneurship in Africa, 2010
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Customer retention management processes : A quantitative study
Lawrence Ang
European Journal of Marketing, 2006
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Customer Service Retention - A Behavioural Perspective of the UK Mobile Market
Muhammad Alshurideh
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2005
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Nic Terblanche
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Customer Relationship Management (CRM) and Its Implementation in Publishing House to Increase Customer Loyalty (With a Special Reference to Outlook)
Anita Venaik
2019
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