The Relationship between Environmental Concern and Declared Retail Purchase of Green Products (original) (raw)
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Environmental degradation enkindled by human civilisation is a snowballing concern. Both manufacturing and consumption of goods and services result in numerous negative impacts on the environment. Consumption control is an exceedingly arduous challenge in the 21st century; hence it is encouraging research on alternative routes to direct towards a more environment friendly lifestyle. Companies aim to design policies to stimulate eco-friendly behaviour by conceptualizing sustainable development. Nurturing ecological consumption is dependent on the extent of consumers' inclination to employ "green" consumer behaviour. Research has been carried out seeking identification, analysis and also deciphering the green consumer. Findings also state in spite of conveying a high degree of approval for alternative and sustainable purchase, consumers have not reciprocated the school of thought into actions. Having said that, there is scant research which has investigated the influence of ecological responsibility on green purchase intention and especially how this relationship has been mediated by pro-environmental attitude. This study examines the effect of ecological responsibility on green purchase intention through the mediation of pro-environmental attitude. The survey method was employed for data collection from 250 Indian consumers via an email questionnaire. The empirical findings disclose that ecological responsibility can heighten pro-environmental attitude and amplify green purchase intention. Pro-environmental attitude increases green purchase intention and plays a mediating role between ecological responsibility and green purchase intention. The theoretical and managerial implications of the results are discussed. The study has been concluded by putting forward recommendations for policymakers regarding forthcoming green marketing campaigns.
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The research developed a framework to investigate the influence of green consumption value and green buying intentions using the behavioral reasoning theory to look at the gap between attitudes and intentions. A cross-sectional research design was used to collect data from 698 respondents in Ghana. The result shows a positive and significant association between buying green foods and attitudes toward green foods, and motive against buying green foods have a non-significant relationship with attitudes to green foods; there is a positive significant association between green consumption value and attitudes toward green foods, motives for buying green foods, and motives against buying green foods. The mediation of motives for buying green foods on green consumption value and attitudes to green foods is positive. Motives for buying green foods influence green buying intentions through attitudes toward green products. And mediation of motives against buying green foods on green consumption value and attitudes to green foods is negative and does not harm green buying intentions using attitudes to green foods. Governments must reward individuals or groups that protect the environment and also put together educated programs that spell out the consequences of a degraded environment to the nation.
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The intention to purchase green products is the tendency of a person who prefers to purchase a product with optimal environmental characteristics rather than usual products. Nowadays, the environment is very important and maintaining it is a vital issue for all groups of people, whether in the customer's position or in the distributor’s position. However, in spite of the increased environmental awareness among consumers and encouragements made by producers for them to buy green products, we require further investigation in this area in order to increase green purchasing among different group of people. The main objective of this study is to investigate the impact of the environmental attitude on the decision to purchase a green product with the mediating role of environmental concerns and care for green products. This research is an applied research, and correlational-descriptive in terms of data analysis. The research population includes consumers from Bushehr city, sampled bas...
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The number of "green consumer", along with a number of other factors, may lead to an increasing number of companies that care about social marketing. Companies will still aim to make profits and satisfy consumer needs, but the consequences of business activities on the environment will also be considered so as to reduce the harmful effects to society and the environment, so it will interesting research to study about how the consumer knowledge about the environmental will influence consumer decision making in cosmetics products. The research design is conclusive, in which it is single cross sectional descriptive in nature. The primary data was collected using non probability sampling technique. A quota sample of 120 credit green consumers (using environmental friendly product above one year) was chosen. A self-response questionnaire was used to collect data. The data cleaning has reduced the final sample size to 100. A five point scale (likert type) was used to measure environmental knowledge (ten items), environmental value (seven items), and consumer buying behavior (six items) enabling the respondents to take a neutral position. The major finding is that Ecological Behavior Intention could be predicted more accurately by Environmental Knowledge rather than Environmental Value. This study showed that Environmental Knowledge could significantly influence Ecological Behavior 33.6%, while Environmental Value could only insignificantly influence 3.9%).)
The purpose of this paper is to assess the environmental concern felt by Brazilian citizens who live in a region where economic success has environmental consequences. This evaluation takes into consideration the most frequent environmental issues as identified in the literature, including environmental degradation, waste and recycling, environmental preservation responsibilities, consumer tradeoffs, pro-environmental behaviour and product usage. Based on a proposed framework, the main hypothesis tested is related to the gap between values and attitudes towards actual pro-environmental behaviour. A non-probabilistic sample was collected from the city of Goiania in Central Brazil and data was analysed through structural equation modelling and exploratory factorial analysis. Results confirmed the findings of previous studies undertaken in other locations. Although respondents are concerned about the environment in terms of their attitudes and values, this concern did not translate into corresponding pro-environmental action.
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Building on the contentions of theory of reasoned action, current study hypothesized and tested the direct impact of environmental beliefs on green purchase intentions. In addition, the mediating role of environmental concern between environmental beliefs and green purchase intentions is also explored. Quantitative research design with survey method was adopted to collect data from respondents. Structural Equation Modeling (SEM) technique was used to gauge the model fit and to test the hypothesized associations. The results reveal that environmental beliefs are positively related to green purchase intentions. Moreover, environmental concern mediate the relationship between environmental beliefs and green purchase intentions. Managerial implications and future research directions are corroborated at the end of the paper.