Maintaining Legitimacy and Financial Viability in the Sustainable Entrepreneurship Journey (original) (raw)
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The demand for sustainable business practices is higher than ever in today's world, which is characterised by environmental degradation, social inequity, and economic unpredictability. Sustainable entrepreneurship, which balances economic, social, and environmental aims, can lead to more ethical and resilient organizational operations. This study dives into the transformative journeys of Howard Schultz of Starbucks and Edward Tirtanata of Kopi Kenangan to show how businesses can succeed while solving global concerns. Schultz's vision of Starbucks as a "third place" between home and work, influenced by Italian coffee culture, and Tirtanata's purpose to make high-quality coffee accessible and culturally relevant in Indonesia demonstrate visionary leadership and market adaptation. Their encounters show how incorporating sustainability into fundamental business strategy may improve brand reputation, strengthen supply chains, and fulfil the growing consumer demand for corporate responsibility. This study explores the socio-theoretical foundations and worldwide goals of sustainable business using qualitative analysis, which includes a literature review and thematic coding. It emphasizes the significance of cultural sensitivity and community inclusion, emphasizing how honouring local traditions generates more market acceptance and community bonds. The study also coincides with strategic management theories including the resource-based view (RBV), planned behaviour theory, and stakeholder theory, emphasizing the link between sustainability and intrinsic motivation and purpose. Ultimately, Schultz and Tirtanata's experiences demonstrate that sustainable entrepreneurship is more than a moral duty; it is a strategic necessity for long-term success.
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International Small Business Journal, 2011
Given the uncertainty surrounding the role and meaning of sustainability in business practice, it is important to explore the legitimacy drivers that newcomers (entrepreneurs) to a field derive from balancing sustainability and profitability. Drawing on the institutional logics literature and Bourdieu’s notion of habitus, this article theorizes how the characteristics of the field, as well as entrepreneur characteristics and actions, influence the legitimacy derived from adhering to the field-prescribed balance between sustainability and profitability. First, regarding the role of field-level factors, we discuss how the impact of field-imposed expectations on entrepreneur legitimacy may be amplified for dominant and mature fields. Second, regarding the role of micro-level factors, we highlight that whilst previous experience of the field-prescribed balance between sustainability and profitability may amplify the impact of field-imposed expectations on legitimacy, strategic actions c...
Final Paper -ANIL-2019-IIPM-Sustainable Entrepreneurship and its Viability.pdf
www.iipm.ac.in, 2019
Abstract : Purpose – The purpose of this paper is to analyse the drivers as well as Govt. Scheme operating towards sustainable entrepreneurial practices in MSMEs, operating in Odisha. The secondary objectives are to explore the relationship between these drivers and to draw out the implications for policy and practice besides finding the awareness regarding entrepreneurial education for entrepreneurship development and the linkage between entrepreneurship development and technical education. Design/methodology/approach – There is a growing interest in the role that entrepreneurship can play as a catalyst to accomplish economic and social development objectives, together with growth, innovation, employment, and equity. The paper is informed by the literature on sustainable entrepreneurship, and on the drivers of pro-environmental practices in SMEs. It reports on the results of an exhaustive multi-level empirical study, which investigates the environmental practices of SMEs in Odisha. This case study/review was carried out to determine ways for invigorating technical, vocational education and training through entrepreneurship education. This paper emphasizes the prevailing Governmental scheme for entrepreneurship development and strategies suggested to build up the culture and the plausible reasons for gap for entrepreneurship towards breaking new ground by deploying solutions for rapid, sustainable and resource-efficient growth are also discussed. Findings – The study identifies that coercive, normative and mimetic isomorphic pressures concurrently drive sustainable entrepreneurial activity in the majority of MSMEs. These pressures are exerted by specific micro and macro-level factors, ranging from international customers’ requirements to individual-level values of owners and managers. It also reveals the catalytic effect of Technical education not only to boosts the capacity of innovation but also nurtures the innovation and entrepreneurship among the students of engineering college in Odisha. Practical implications – The evidence suggests that, in countries where formal institutional mechanisms have less of an impact, intermediary organisations can perform a proto-institutional role that helps to overcome pre-existing barriers for sustainable entrepreneurial activity.. Originality/value – This paper provides new insights into sustainable entrepreneurship and motivations for environmental practices in an under-researched developing economy with special reference to Odisha state in India. . Paper type : Case Study /Research Paper Key words Entrepreneurship, Sustainability, Competitive, Innovation, Strategies, MSME
On the Road to Sustainability Entrepreneurship: Filipino Case
World Journal of Entrepreneurship, Management and Sustainable Development, 2013
Purpose -There is a desire to improve economies as a way to solve social inequities while simultaneously addressing the issue of sustainability. Young and Tilley developed a model that describes a sustainability entrepreneur. The purpose of this paper is to apply the model in the Philippine setting to determine if there exists a special entrepreneur who looks beyond profit motivations, considers social inequities, and looks towards future generations. Design/methodology/approach -The paper used the narrative approach in learning more about the motivations and sustainability practices of two Filipino entrepreneurs. The objective was not to compare the practices of both but to match it with the 12 elements of the sustainability entrepreneur model of Young and Tilley. Findings -The concept of sustainability entrepreneurship is unknown to the two entrepreneurs. Yet, both engaged in sustainable business practices, meant to improve living conditions of marginalized groups. However, while they have actually helped communities to take better control of their livelihood, they have not yet consciously imbibed the element of futurity.
Over the last decade a new idea has emerged within scholarly discussion about entrepreneurial theory and practice which deals explicitly with sustainable entrepreneurship. Sustainability as it has been conceptualized by the Brundtland-Commission in the late 1980ies is orientated towards a threefold set of objectives: society/ethics, economy, and ecology. An important research question within the sustainable entrepreneurship discussion which is also addressed in this paper is to understand the nature, motivation and drivers of so-called ecopreneurs, green entrepreneurs, or sustainable entrepreneurs. Our findings from a field study of ten startup firms confirm that a main characteristic of sustainable entrepreneurs is a strong emphasis on ecological aspects in their business vision as opposed to the traditional entrepreneurial aspiration to grow and create profits. In addition, they suggest that the main drivers for a sustainable entrepreneurial motivation may be structured along the social and ethical dimension. The findings are synthesized in a proposed set of more balanced entrepreneurial objectives within a sustainable entrepreneurship context and the research as well as managerial implications are discussed.
Journal of Management Studies, 2016
The great challenge of sustainability is addressed by firms with varying levels of social and environmental responsibility and performance. Though traditionally, firms sought a balance, we argue that this is not enough. Rather, we advocate that the natural environment be the foundation on which society resides and the economy operates. Sustainable, ethical, entrepreneurial (SEE) enterprises are moving in this direction, seeking to regenerate the environment and drive positive societal changes rather than only minimizing harm. We also note that sustainability is justified and motivated by ethical considerations and pioneered by entrepreneurial engagement. The eight articles included in this Special Issue draw from crossdisciplinary scholarship to elaborate how SEE enterprises approach sustainability through new organizational forms, business models and innovation, and new governance mechanisms. They also emphasize the roles of institutional forces and logics, government policies and social movements for promoting or impeding sustainable practices. Collectively, they reveal new and compelling insights while spotlighting the great questions for SEE enterprise that await study.
Sustainable Entrepreneurship: Past Researches and Future Directions
Sustainable Entrepreneurship(SE) has emerged as a new area of scholarship in the field of entrepreneurship research which seeks to address social and environmental problems. Sustainable Entrepreneurship takes into account both social aspects and environmental effects and also considering the long-term economic and business consequences of new venture opportunities. The term ‘sustainable entrepreneurship’ combines two words, sustainability and entrepreneurship. However, research combining sustainable development and entrepreneurship is relatively new. The newness of the field offers tremendous opportunity to explore new ground and relationships in the field of sustainable entrepreneurship. This paper describes the concept of sustainable entrepreneurship, examines the past researches and outlines a prospective research agenda for further inquiry in the field of sustainable entrepreneurship.
Business Strategy and the Environment, 2020
Sustainable entrepreneurs operate under different institutional pressures, but they also aim to provoke changes in their institutional environment in order to advance the goals of sustainability. These changes are not always large-scale, successful transformations. This article adopts the concept of institutional work to explore how sustainable entrepreneurs engage in purposive, mundane activities to both fitting in and influence the prevailing institutional environment. In particular, our findings allow us to introduce and discuss four specific types of work: making sustainability convenient, and politicizing economic action, maneuvering around regulation, and relational work. At the end, we suggest that SEs may find themselves in a situation of aiming to transform the prevailing commercial institutional logic in order to promote sustainability goals while reproducing and reinforcing this same logic they would like to transform.