The Effect or Corporate Social responsibility on Consumer Buying Behavior: A case of Pakistan (original) (raw)
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The Effect of Corporate Social responsibility on Consumer Buying Behavior A case of Pakistan
The main purpose of this paper is to find out the relationship between corporate social responsibility and consumer buying behavior in Pakistan. A total of 250 responses were collected from respondents of twin cities of Pakistan multiple regression was used to investigate the relationship among the variable of study. Results showed that substantial, viable and identifiable consumer group exists that considers a company's level of social responsibility in its purchase decisions. For academicians, this research makes a contribution to the understanding the underlying dynamics of the role of corporate social responsibility in consumers' buying behavior. The result of this study indicates that all of the CSR components have a significant relationship with consumers' buying behavior. This research may help managers to make appropriate strategy for initiatives of CSR.
Corporate Social Responsibility and Consumer Behavior: A Study from Pakistan
Pakistani consumers must be well informed that, in achieving their corporate goals, organizations now bear greater responsibility to develop healthy environment and aware society. This study aims towards assessment of the impact of Corporate Social Responsibility on Consumer Behavior in Pakistan and to analyze whether consumers reckon Organization's CSR initiative before buying decisions of goods and services. Carroll definition of CSR was adopted here that addresses whole range of economic, legal, ethical and philanthropic responsibilities. A Survey Questionnaire in this regard was carried out and 313 responses were collected across the different corners of Pakistan that further lead to culmination of this analysis report. The analysis showed that there is significant positive correlation between all CSR components and consumer behavior. However, Pakistani consumer's priority appeared to be different than offered by Carroll's Classical Pyramid, where economic responsibility was considered to be the greatest priority, followed by philanthropic, legal & ethical responsibilities.
2017
Abstract The aim of the research is to highlight the responsibilities of the corporate sector towards society, along with the responsibility of every individual, the purpose of the research is to create awareness for better utilization of resources, both environmental friendly products and production should be developed, societal work should be carried by the companies and consumers pay heed towards a responsible brand of a responsible corporate citizen, a shift towards neo-marketing acting in an ethical and philanthropic way, curtailing huge marketing and advertising budgets. For a company to act in a socially responsible way the needs of all its stakeholders should be addressed without which it makes difficult to act in a socially responsible way (Zambon and Del Bello, 2005). The literature reveals that even though a lot has been done in the field of corporate social responsibility (CSR), yet it is just the tip of the iceberg. A lot is criticized on a regular basis but no concrete resolution to the problems has been observed. The target groups were respondents 18 years and above, the respondents were randomly selected from the shopping malls for the feedback, the data was collected quantitatively on a likert scale and hypothesis was tested empirically, regression was applied to test the data, structural regression model was used on IBM Amos. The study is restricted to Karachi only, due to lack of financial resources to the researcher. Keywords: corporate social responsibility, sustainable development, consumer buying behavior, corporate governance. JEL classification: M140, L21, G3, M39
Investigating Effect of Corporate Social Responsibility on Consumer Buying Behaviour
2015
Corporate social responsibility (CSR) is one of the marketing strategies that are widely used in the industrial field for the purposes of creating customer awareness, enhancing product penetration into the market and boosting firm‟s profitability. The study mainly examined the extent to which CSR affect consumer buying behaviour in organizations. The study was in CSR because it is so rich, current, ongoing and challenging. In one way or another, organizations are involved in the CSR as they continue to do business. Many at times, marketers and CSR practitioners in general of various companies have been looking at CSR as just a mere tool for „social concern ‟ that is, doing it to be seen as “a good neighbour”. This perception needs to be erased off from the marketers ‟ minds and a different approach on in handling the CSR must enter the stage with the resolve of strengthening their firms ‟ brand equity.
Journal of International Business, Economics and Entrepreneurship, 2019
Business corporations need to realize that in order to achieve their primary objective, they need to consider their responsibility towards society and environment. However, there are still a lot of unethical businesses that ignore their stakeholder’s interest. Therefore, business need to aware that their involvement of CSR practices in certain extent does affect the consumer buying behavior. This paper examines the relationship between CSR practices and consumer buying behavior. Quantitative approach was employed and 241questionnaires were collected and valid to be used. It was found that positive relationship existed between all the CSR practices (economic, legal, ethical, and philanthropic) and the consumer buying behavior. However, based on the students in Selangor perspective, the main element of CSR practices that influence the consumer buying behavior is economic. Therefore, business corporations need to strive to maximize their shareholder’s wealth as the consumers expect the...
Impact of Corporate Social Responsibility on Consumer Purchase Decision
Gradually, the world is recognizing the role of business ethics and responsibility towards society. Accordingly, there is a shift towards social responsible and ethical behaviour around the word. Corporate Social Responsibility as a declared strategy contributes a sustainable development of a company and prepares it for a global competitive advantage. This research is driven by the fact that there has not been conducted any scientific research about CSR in Georgia in order to determine its influence on consumer purchase behaviour. The scope of the research is confined to identify abilities of the Georgian consumers to support CSR strategy of companies operating in the Georgian market. As the research demonstrated, Georgian consumers choose products mainly on the basis of their quality and price, they are not aware of CSR, do not always consider it while purchasing products, but are increasingly interested in it.
International Journal of Business and Management, 2016
A number of companies are involved in various social responsibility programs aimed at increasing consumer trust in their services and improve overall image of the firm. This phenomenon is prevalent in developed world but is still new in emerging economies. In a developing country like Pakistan, Corporate Social Responsibility (CSR) is affected by various factors. The purpose of this mixed method study is to examine key antecedents to consumer responses to CSR to determine a link between CSR activity and consumers’ responses to such actions. After a qualitative study, a pre-tested structured questionnaire was administered to 224 respondents. The constructs were validated using confirmatory factor analysis and regression analysis was conducted to test hypotheses. It was found that purchase intention was impacted by perceived CSR which was positively influenced by awareness while trust played a pivotal role as a mediator between CSR and purchase intention. Surprisingly, religiosity was...
isara solutions, 2023
People, or consumers, stay well informed and aware of what they purchase today, when the entire world appears to be on our palm. They are intrigued by the quality and also by the involvement of the organisation in society. This research is an attempt to show the impact that exists between CSR data and exercise on a consumer's purchasing intentions. It will demonstrate the outcome for: How CSR information can change an individual's purchase intention in a high-or low-purchase situation. Will an individual's degree of social obligation cause a distinction in buying intentions among various purchasing situations? Openness to a wide range of buying situations will endeavour to reveal associations between CSR trials and buying goals. Results from the review show that CSR has a major effect on consumers in high-involvement buying situations.
The Impact of Corporate Social Responsibility on Consumer Behavior
Corporate Social Responsibility (CSR) emerges as an important concept to boost corporate values. CSR is defined as a concept through which companies integrate voluntarily social and environmental concerns in their business and in the interactions with their stakeholders. This means that the company should achieve its social responsibility in a broader sense rather than only on its simple goal of profit. This process should also comply with business ethics and regulations, as well with the demands of investors and consumers. Thus, the goal of CSR activities is to minimizing negative social, environmental and economic impacts of a company on its surroundings. In this context, the aim of this study was to explore how CSR activities influence consumer behavior, by gathering relevant scientific publications in the literature over the last 15 years. The present analysis was based on three conceptual pillars: corporate responsibilities, corporate approaches to CSR, and consumer behavior. As an observational research approach, this study presents a brief content analysis of central issues handled by researchers working on this field. A total of 12 selected publications have been analyzed and, for a better understanding and a more comprehensive picture, the available information has been summarized. The analysis showed that a number of different approaches have been used by researchers and, as a consequence, the results are at some extension controversial, making it difficult to make comparisons and validations. Some results are inconclusive, as the responses of consumers are very variable. Nevertheless, there is consensus that there is a link between CSR and consumer behavior, but the degree and variations are highly debatable. Regarding differences between promotional and institutional CSR initiatives, the analysis allowed the conclusion that a more positive impact is observed when companies institutionalized their CSR initiatives, as it is more effective at increasing customer loyalty, enhancing attitude toward the company, and decreasing consumer skepticism. On the other hand, promotional CSR initiatives produce weaker consumer responses, although it still produced positive results. This shows that consumers do place value on even the most basic forms of CSR, and is an opportunity for companies to benefit from these programs. Another conclusion was that environmental and labor conditions constitute a bigger concern in developed economies than in emerging economies. Consumers from emerging markets place greater emphasis on brand than consumers from the developed markets. Prior knowledge of the social attributes tends to be a stronger predictor of their influence on purchase intentions than the other intangible attributes. Each of the three corporate CSR approaches (value creation, risk management and corporate philanthropy) has its own benefits and limitations. Therefore, it is up to the company to choose one of them to implement corporate social responsibility, as there is no absolutely a correct approach for all companies since every company operates differently.
The Importance of Corporate Social Responsibility on Consumer Behaviour in Malaysia
2011
Malaysian consumers should be more aware that, in pursuing their business objectives, corporations now bear more responsibility towards society and the environment. The awareness level has increased through better education and the increased influence of the media. Corporations also now believe that, to a certain extent, the degree of their involvement in corporate social responsibility (CSR) does have certain effect on consumers' buying behaviour. This paper aims to examine the influence of CSR on the buying behaviour of Malaysian consumers and whether they consider a corporation's CSR initiatives before making any purchase decisions of the products and services. The definition of CSR was adopted from Carroll's definition, which included economic, legal, ethical and philanthropic responsibilities. A total of 220 structured questions were distributed, with 193 returned for analysis. The results showed significant positive relationships between all of the variables used i...