Corporate Social Responsibility and Consumer Behavior: A Study from Pakistan (original) (raw)
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The Effect or Corporate Social responsibility on Consumer Buying Behavior: A case of Pakistan
The main purpose of this paper is to find out the relationship between corporate social responsibility and consumer buying behavior in Pakistan. A total of 250 responses were collected from respondents of twin cities of Pakistan multiple regression was used to investigate the relationship among the variable of study. Results showed that substantial, viable and identifiable consumer group exists that considers a company's level of social responsibility in its purchase decisions. For academicians, this research makes a contribution to the understanding the underlying dynamics of the role of corporate social responsibility in consumers' buying behavior. The result of this study indicates that all of the CSR components have a significant relationship with consumers' buying behavior. This research may help managers to make appropriate strategy for initiatives of CSR.
The Effect of Corporate Social responsibility on Consumer Buying Behavior A case of Pakistan
The main purpose of this paper is to find out the relationship between corporate social responsibility and consumer buying behavior in Pakistan. A total of 250 responses were collected from respondents of twin cities of Pakistan multiple regression was used to investigate the relationship among the variable of study. Results showed that substantial, viable and identifiable consumer group exists that considers a company's level of social responsibility in its purchase decisions. For academicians, this research makes a contribution to the understanding the underlying dynamics of the role of corporate social responsibility in consumers' buying behavior. The result of this study indicates that all of the CSR components have a significant relationship with consumers' buying behavior. This research may help managers to make appropriate strategy for initiatives of CSR.
As the country differs in their social, economic and political conditions around the world, that's why the perception of the consumers in the different countries vary and they respond differently to different types of CSR activities, so the aim of this study is to find out how customer responds to different dimensions of the CSR, particularly in Pakistan. In this regard we have used the four dimensions of CSR; economic, legal, ethical and philanthropic and find out that how customers evaluate each dimension and support CSR. This is a quantitative research paper in which, a structured questionnaire has been used to know the customer response to each dimension of the CSR. Data has been collected from the customer through convenience sampling method. Descriptive analysis, correlation and regression have been used by the author. Results of the study shows that as the customer of the Pakistan belongs to a collective society, they support the legal, ethical and philanthropic dimensions of CSR and they discard the economic dimension .The research findings can be useful for the managers and entrepreneurs, because they could know that which are the CSR dimensions, which customers support and made CSR strategies accordingly.
2017
Abstract The aim of the research is to highlight the responsibilities of the corporate sector towards society, along with the responsibility of every individual, the purpose of the research is to create awareness for better utilization of resources, both environmental friendly products and production should be developed, societal work should be carried by the companies and consumers pay heed towards a responsible brand of a responsible corporate citizen, a shift towards neo-marketing acting in an ethical and philanthropic way, curtailing huge marketing and advertising budgets. For a company to act in a socially responsible way the needs of all its stakeholders should be addressed without which it makes difficult to act in a socially responsible way (Zambon and Del Bello, 2005). The literature reveals that even though a lot has been done in the field of corporate social responsibility (CSR), yet it is just the tip of the iceberg. A lot is criticized on a regular basis but no concrete resolution to the problems has been observed. The target groups were respondents 18 years and above, the respondents were randomly selected from the shopping malls for the feedback, the data was collected quantitatively on a likert scale and hypothesis was tested empirically, regression was applied to test the data, structural regression model was used on IBM Amos. The study is restricted to Karachi only, due to lack of financial resources to the researcher. Keywords: corporate social responsibility, sustainable development, consumer buying behavior, corporate governance. JEL classification: M140, L21, G3, M39
Journal of International Business, Economics and Entrepreneurship, 2019
Business corporations need to realize that in order to achieve their primary objective, they need to consider their responsibility towards society and environment. However, there are still a lot of unethical businesses that ignore their stakeholder’s interest. Therefore, business need to aware that their involvement of CSR practices in certain extent does affect the consumer buying behavior. This paper examines the relationship between CSR practices and consumer buying behavior. Quantitative approach was employed and 241questionnaires were collected and valid to be used. It was found that positive relationship existed between all the CSR practices (economic, legal, ethical, and philanthropic) and the consumer buying behavior. However, based on the students in Selangor perspective, the main element of CSR practices that influence the consumer buying behavior is economic. Therefore, business corporations need to strive to maximize their shareholder’s wealth as the consumers expect the...
AWARENESS AND UNDERSTANDING OF CORPORATE SOCIAL RESPONSIBILITY (CSR) AMONG INDIAN CONSUMERS
International Journal of Research and Analytical Reviews, 2019
This paper investigates the awareness and understanding about CSR among Indian consumers, using Carroll’s pyramid model of CSR dimensions viz. economic, legal, ethical and philanthropic, as the conceptual framework. The empirical study used online survey method, from 934 consumers,from six major cities in India, across different demographics. The results indicate that Indian consumers are aware of CSR; older and more educated Indian consumers, from privileged socioeconomic classes are more aware than others. Their understanding is that CSR is pre-eminently about following laws, followed by ethical responsibilities towards the environment and regarding human rights while economic and philanthropic dimensions are considered to be relatively less important. The findings will help corporate India, with its historical association with philanthropy, to note the consumer perspective and reap the benefits of strategic CSR. The study sheds light on the way forward for CSR practices in the large and growing consumer market of India, for multinational and domestic companies which are mandatorily required to spend on CSR under the Companies Act (2013). It adds to the body of literature on the applicability of Carroll’s pyramid model across global markets, being one of the very few studies in India to do so. Index Terms: CSR pyramid model, Indian consumers, CSR awareness, understanding of CSR, CSR dimensions, economic responsibility, ethical responsibility, legal responsibility, philanthropy, mandatory CSR
Impact of Corporate Social Responsibility on Consumer Purchase Decision
Gradually, the world is recognizing the role of business ethics and responsibility towards society. Accordingly, there is a shift towards social responsible and ethical behaviour around the word. Corporate Social Responsibility as a declared strategy contributes a sustainable development of a company and prepares it for a global competitive advantage. This research is driven by the fact that there has not been conducted any scientific research about CSR in Georgia in order to determine its influence on consumer purchase behaviour. The scope of the research is confined to identify abilities of the Georgian consumers to support CSR strategy of companies operating in the Georgian market. As the research demonstrated, Georgian consumers choose products mainly on the basis of their quality and price, they are not aware of CSR, do not always consider it while purchasing products, but are increasingly interested in it.
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The impact of perceived CSR initiatives on consumer’s buying behaviour: An empirical study
Although research into CSR and consumer behavior is still relatively young, there exists a growing interest in studying the links between CSR and marketing. The Indian consumers are now well aware that, in pursuing their business endeavors, companies now have to show more responsibility towards society and the environment where they are operating and at the same time do managers increasingly see CSR as a marketing tool to help create a competitive advantage. But what is the actual impact of companies' engagement in CSR on consumer behavior? The consumers are getting more aware of the corporation involved in corporate social responsibility (CSR) through better education and the increased influence of the media. The companies up to a certain extent has already been realized that their socially responsible behaviour have a direct impact on the consumer buying behaviour.