Pricing a bundle of products or services: The case of nonprofits (original) (raw)
Pricing a bundle of products or services: The case of nonprofits
1996
Asim Ansari
Abstract
The authors determine the optimal number of items to be included in a service bundle for a profit-maximizing firm that uses pure components, pure bundling, or mixed bundling strategies. When applied to Venkatesh and Mahajan's (1993) data, the number of events ...
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