Advertising in mobile games: A conceptualization of mobile in-game advertising (original) (raw)
Related papers
Mobile games as an advertising medium: towards a new research agenda
Innovative Marketing, 2007
Game in the Game: Examining In-App Advertising in Mobile Sports Games
PODIUM Sport, Leisure and Tourism Review
Game advertising: a conceptual framework and exploration of advertising prevalence
The Computer Game Journal 3(1) pp94-123, 2014
What you see is what you get: assessing in-game advertising effectiveness
Journal of Research in Interactive Marketing, 2022
Player Performance and In Game Advertising
App Advertising: The Rise of the Player Commodity
Explorations in Critical Studies of Advertising
A Content Analysis of Advertising Appeal in Mobile Game Ads Free to Play
Symposium of Literature, Culture, and Communication (SYLECTION) 2022
A Content Analysis of Advertising Appeal in Free to Play Mobile Game Ads
Symposium of Literature, Culture, and Communication (SYLECTION) 2022
Branded Mobile Apps: Possibilities for Advertising in an Emergent Mobile Channel
Encyclopedia of Mobile Phone Behavior
Advertising in Digital Games: A Review from the Perspective of Children and Parents
Advertising in Digital Games, 2020
MOBILE ADVERGAMES IN TOURISM MARKETING
Branded Apps and Mobile Platforms as New Tools for Advertising
Rebecca Wang, Su Jung Kim, Edward Malthouse
Adver-Games and Consumers : Measuring the Impact of Advertising on Online Games
2018
International Journal of Mobile Communications, 2016
Player performance and in game advertising retention
2011
Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity
Journal of Product & Brand Management
In-Game Advertising Influencing Factors: A Systematic Literature Review and Meta-Analysis
Martin W Smith, Sally Sun, Bobby Mackie
The Computer Games Journal 3(2a) pp102-131, 2014
Mobile Advertising or Mobile Marketing. A Need for a New Concept?
Frontiers of e-business Research, 2005
Journal of Advertising, 2013
Ads-on Games and Fake Brands: Interactions, Commercials and Playful Branding
Special Features of Mobile Advertising and their Utilization
Encyclopedia of E-Commerce, E-Government …, 2006
Advertainment - the relation between guerrilla marketing and digital games
Marketing Identity : Online rules – part I. : Conference Proceedings from International Scientific Conference 7th – 8th November 2017 Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic, 2017
Scottish Doctoral Management Conference 2010, 2010
Persuasive Content: Understanding In-Game Advertising Retention in Players and Onlookers
2015
Player Engagement and In-Game Advertising
2008
Congruity of Virtual Reality In-Game Advertising
Frontiers in Sports and Active Living, 2021
Advertising in Games: Advergaming Applications in the Tourism Industry