Getting one's own way: An investigation of influence attempts by marketers on nonmarketing members of the firm (original) (raw)

Intraorganizational influence tactics: Explorations in getting one's way.

stuart schmidt

Journal of Applied Psychology, 1980

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Influence Tactics and Objectives in Upward, Downward, and Lateral Influence Attempts

CK Wuddi

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The effect of influence type and performance outcomes on attitude toward the influencer

Lisa Scheer

Journal of Marketing Research, 1992

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Marketing Communication as Organizational Communication: Exploration and Synthesis of the Underlying Theoretical Perspectives

birud sindhav

2005

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Interpersonal Influence in Product Management

Alladi Venkatesh

Journal of Marketing, 1976

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The Role of Influencer Marketing to Improve Organizational Performance and its Impact on Purchasing Decisions

santi maria

2021

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INFLUENCE TACTICS AS A FUNCTION OF PERSONAL AND ORGANIZATIONAL CHARACTERISTICS

Mahfooz Ansari

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Marketing's Decision Influence within the Firm

Hume Winzar

2014

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Are managers fighting their marketers?

Alexandra Zbuchea

2015

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Influence Strategies in Buying Centers

Gerald Zaltman

Journal of Marketing, 1995

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Influence strategies in organizational buying decisions

Jean-marie Bessière

Industrial Marketing Management, 1996

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Influencers :The Role of Social Influence in Marketing

Christilene du Plessis

2017

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The effects of influencer marketing on consumers “Exploratory study of the behaviour of Moroccan Internet users toward influencers”

Manal Andaloussi

THE 4ND EDITION OF INTERNATIONAL ON QUANTITATIVE AND QUALITATIVE METHODS FOR ECONOMICS, MANAGEMENT AND SOCIAL SCIENCES

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Effects of top management involvement in integrated marketing communications

Nina Hočevar

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Influencer marketing within business-to-business organisations

Severina Cartwright

Industrial Marketing Management

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Which influence tactics lead to sales performance? It is a matter of style

Willy Bolander

Journal of Personal Selling & Sales Management, 2014

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Using influence strategies to reduce marketing channel opportunism: The moderating effect of relational norms

Chekitan Dev

Marketing Letters, 2008

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Dispositional Effects in Intra-Organizational Influence Tactics: A Meta-Analytic Review

Tarek Fayed

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Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion

Amna Kirmani

Journal of Consumer Research, 2004

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A Cross-National Investigation into the Marketing Department’s Influence within the Firm: Towards Initial Empirical Generalizations

Anders Gustafsson

2011

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The Effect of Influencer Marketing

Mathilde Boe Larsen

2021

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Communicating Upward Influence Attempts in Organizations

Mahfooz Ansari

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How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects ¿Cómo funciona la Comunicación Integrada de Marketing (CIM)? Una revisión teórica y un análisis de sus antecedentes y efectos

Mengling Fang

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Impact of Influencer Marketing on Consumer Behavior : An Analytical Study

mustafizul haque

Tuijin Jishu/Journal of Propulsion Technology

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Getting Marketing back into the boardroom: The influence of the marketing department in companies today

Peter Leeflang

GfK Marketing Intelligence Review, 2010

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UPWARD INFLUENCE TACTICS AS A FUNCTION OF ORGANIZATIONAL CLIMATE AND GOALS OF INFLUENCE ATTEMPT

Mahfooz Ansari

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The Persuade Package Hypothesis: Further Evidence for an Influence Tactics Schema

Herman Aguinis

1993

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Impact of Integrated Marketing Communications Programs in Enhancing Manager and Employee Performance

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Managing Marketing Relationships: Making Sure Everyone Plays on the Team

Chekitan Dev

Cornell Hotel and Restaurant Administration Quarterly, 2000

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9 The marketing-fi nance interface: an organizational perspective

Verena Putzer

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