THE EFFECT OF MARKETING STRATEGIES ON THE MARKETING PERFORMANCE OF SMES IN MALAYSIA.pdf
Dr. Theodore J Bagwell
View PDFchevron_right
The Mediating Role for Improving Marketing Performance
Nurul Ulfa
Management Analysis Journal, 2020
View PDFchevron_right
Enhancing Marketing Performance in Msmes: Empirical Research from Semarang, Central Java, Indonesia
Yovita Mumpuni Hartarini
Deleted Journal, 2023
View PDFchevron_right
MA Thesis Influencers’ Effect on Consumers’ Decision-Making Process by Nalan Berfin Ergün
Nalan Berfin Ergün, Ph.D.(c)
Influencers’ Effect on Consumers’ Decision-Making Process, 2022
View PDFchevron_right
Influencer Marketing Factors Affecting Brand Awareness and Brand Image of Start-up Businesses
MARY CAROLINE CASTANO
Journal of Business and Management Studies, 2022
View PDFchevron_right
Exploring the Effectiveness of Influencer Marketing and Consumers’ Purchase Intention Towards the One Town, One Product of Naawan, Misamis Oriental
Psychology and Education
Psychology and Education: A Multidisciplinary Journal, 2023
View PDFchevron_right
PREDICTED ROLE OF INTEGRATED MARKETING COMMUNICATION ON MALAYSIAN SME'S BUSINESS PERFORMANCE
Dileep K U M A R Mohanachandran
In: Alareeni, B., Hamdan, A. (eds) Explore Business, Technology Opportunities and Challenges After the Covid-19 Pandemic. ICBT 2022. Lecture Notes in Networks and Systems, vol 495. Springer, Cham. https://doi.org/10.1007/978-3-031-08954-1\_89, 2022
View PDFchevron_right
Marketing Performance and Strategy: Case Study on Smes of Saltwater Fish Processing in Indonesia
widarto rachbini
2021
View PDFchevron_right
The Effect of Marketing Strategies Construct on Firm Performance: Results from Pilot Survey
Fazal Akbar
View PDFchevron_right
Brand strategies development through sales promotion and endorsement of Small and Medium Enterprises (SME) in West Java Indonesia
syahnaz mauligita
Research, Society and Development, 2021
View PDFchevron_right
A STUDY ON RELIABILITY TEST TO CONFIRM ANTECEDENT OF INFLUENCER MARKETING AND CONSUMER BEHAVIOR WITHIN PUNE CITY
Shodh Kosh
Granthaalayah Publications and Printers, 2024
View PDFchevron_right
The Influence of Marketing Strategy on Business Results: An Empirical Study for Selected Small and Medium Enterprises (SMEs) of Nashik Municipal Corporation (NMC
Dr. Deepak S . Sharma
International Journal of Early Childhood Special Education (INT-JECSE), 2022
View PDFchevron_right
The Mediation Role of Brand Image on the Effect of Sales Promotion on Small and Medium Enterprise (Sme) Product Purchase Decisions
Bakti Setyadi
CERN European Organization for Nuclear Research - Zenodo, 2022
View PDFchevron_right
The Effect of Product Promotion and Innovation Activities on Marketing Performance in Middle Small Micro Enterprises in Cianjur
Heri Erlangga
2021
View PDFchevron_right
The Effect of Influencer Marketing
Mathilde Boe Larsen
2021
View PDFchevron_right
Antecedents and Consequences of Marketing Capability as a Mediation Variable (Study on Medium Enterprises in Central Java Province
IJERA Journal
View PDFchevron_right
Strategic Role of Entrepreneurial Marketing and Customer Relation Marketing To Improve Competitive Advantage in Small and Medium Enterprises in Bali Indonesia
Ni Kadek Suryani
International Journal of Management and Commerce Innovation, 2016
View PDFchevron_right
Determinants of marketing performance: empirical study at National Commercial Bank in Jakarta Indonesia
Nandan Limakrisna
SpringerPlus, 2016
View PDFchevron_right
The Product Market Strategy, Value Creation, and Competitive Advantages as a Determinant Factor of Marketing Performance
Yusuf Bahir Abdullah 138
International Journal of Supply Chain Management, 2020
View PDFchevron_right
Factor Influencing Integrated Marketing Communication towards SME's Business Performance in Malaysia
Dr. Masri Abdul lasi
International Journal of Academic Research in Business & Social Sciences , 2021
View PDFchevron_right
Moderating Role of Social Factors on the Effect of Integrated Marketing Communication on Performance of Fast Food Restaurants in Nairobi Central Business District, Kenya
ROBERT ONYANGO
International Journal of Multidisciplinary and Current Research, 2018
View PDFchevron_right
The effects of influencer marketing on consumers “Exploratory study of the behaviour of Moroccan Internet users toward influencers”
Manal Andaloussi
THE 4ND EDITION OF INTERNATIONAL ON QUANTITATIVE AND QUALITATIVE METHODS FOR ECONOMICS, MANAGEMENT AND SOCIAL SCIENCES
View PDFchevron_right
Marketing Resources and Firm Performance Among SMEs
John Parnell
European Management Journal, 2006
View PDFchevron_right
THE ROLE OF INFLUENCERS TO INCREASE SALES OF GOODS AND SERVICE
Siera Syailendra
Jurnal Manajemen Bisnis dan Terapan , 2024
View PDFchevron_right
Influencer Marketing and Consumer Purchase Intention: A Conceptual Holistic Model
ijbms ijbms
IJBMS, 2024
View PDFchevron_right
Role of Competitive Product Advantages to Rise up Marketing Performance
Gita Sugiyarti
Saudi Journal of Economics and Finance
View PDFchevron_right
Consumer Perceptions of Influencer Marketing: Application of Q Methodology and Implications for Business Communication
Jooyun Hwang
Business Communication Research and Practice, 2021
View PDFchevron_right
The Effect of Entrepreneurial Marketing on Business Performance : Small Garment Industry in Bandung City, Indonesia
sambudi hamali
View PDFchevron_right
THE EFFECT OF MARKETING ENVIRONMENT, INNOVATION, AND MARKETING WITH TECHNOLOGY UTILIZATION TO MARKETING PERFORMANCE OF MICRO, SMALL, AND MEDIUM ENTERPRISES IN BANDA ACEH (STUDY ON ACEH TYPICAL PRODUCTS
Fani Sartika
2018
View PDFchevron_right
A study on the effects of innovation marketing process for Indonesian SMEs’ in food and beverage sector
Nurliza Nurliza
Management Science Letters, 2021
View PDFchevron_right