Relationship Management (original) (raw)

Relationship Management

Journal of Convention & Exhibition Management, 1999

Abstract

... Page 5. Deborah Breiter and John Bowen 43 The customer orientation of quality has been reiterated by a number of authors. Crosby (1992) advised that quality causes the customer to be successful. Deming (1986) exhorted that ''the consumer is the most important part of the ...

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