Marketing of tourism: a paradigm shift toward sustainability (original) (raw)

International Journal of Culture, Tourism and Hospitality Research, 2007

Ute Jamrozy

Abstract

... The key to achieving moral implications are environmental health, economic viability, and socialequity. While tourism management has adopted the concept of sustainability, the traditional consumer marketing perspective is still based on a classic economic paradigm, in which ...

Ute Jamrozy hasn't uploaded this paper.

Let Ute know you want this paper to be uploaded.

Ask for this paper to be uploaded.