Ute Jamrozy - Academia.edu (original) (raw)

Papers by Ute Jamrozy

Research paper thumbnail of Sense of place as a component of sustainable tourism marketing

Tourism, recreation and sustainability: linking culture and the environment

... to'political power, organization skills, capital and technical know-how to manage pr... more ... to'political power, organization skills, capital and technical know-how to manage protected areas ... areas within the tourism industry where ethical challenges exist and need greater investigation. ... Sense of Place as a Component of Sustainable Tourism Marketing 203 A consumer ...

Research paper thumbnail of The multiple dimensions of consumption values in ecotourism

International Journal of Culture, Tourism and Hospitality Research, 2017

Purpose This exploratory study aims to examines the multidimensional aspects of perceived value (... more Purpose This exploratory study aims to examines the multidimensional aspects of perceived value (functional value, financial value, emotional value, social value, epistemic value and conditional value) in relation to purchase intention in ecotourism. The study evaluates the influence of trust and perceived risk as mediators on perceived value. Design/methodology/approach Data for this exploratory study stem from online survey responses of 314 participants and are analyzed using descriptive analyses, factor analyses and multiple regressions. Findings The study findings show that four significant predictors influence ecotourism purchase intention: emotional value, functional value, boredom alleviation value and epistemic value. Trust partially affects the relationship between perceived values and purchase intention. Meanwhile, there is no mediation effect of perceived risk in the relationship between perceived value and purchase intention. This study concludes that perceived values in...

Research paper thumbnail of Sustainable tourism development: ingenuity in marketing strategy

Sustainable Tourism III, 2008

Research paper thumbnail of Travel motivation variations of overseas German visitors

... behavior is Crompton's work about the" Dimensions of the Social Group Role ... more ... behavior is Crompton's work about the" Dimensions of the Social Group Role in Pleasure ... In relation to past travel motivation studies, Crompton states spe-cifically" social groups may serve to ... occurs in four different ways:(1) direct group influence on destination selection,(2) the ...

Research paper thumbnail of Destination and place branding: a lost sense of place?

Tourism, recreation and sustainability: linking culture and the environment, 2008

This chapter reviews the progress made towards more sustainable ways of marketing destinations. F... more This chapter reviews the progress made towards more sustainable ways of marketing destinations. First, it summarizes the appropriate use and utility gained from promoting destination images. Second, it explores the trendy marketing activity of 'branding' and distinguishes between 'the brand' and 'the destination'. And finally, it follows the evolution of place and location branding, and suggests a more integrated holistic view of the destination and the place. In conclusion, a bioregional perspective on place marketing is suggested. This approach places a community into a globalized world without losing its identity, and therefore would develop more sustainable grounded bioregional brands rather than standardized destination images.

Research paper thumbnail of The Effectiveness of Tourism Destination Advertisements: The Role of Feeling Responses

Research paper thumbnail of The 9th Symposium of Consumer Psychology of Tourism, Hospitality, and Leisure Research

Research paper thumbnail of Travel behavior variation of overseas German visitors : motivations, preferences and activities /

Research paper thumbnail of Moving Towards Integrated Urban Marketing A Vision of Sustainability & Creative Strategic Collaboration

Research paper thumbnail of Marketing of tourism: a paradigm shift toward sustainability

International Journal of Culture, Tourism and Hospitality Research, 2007

... The key to achieving moral implications are environmental health, economic viability, and soc... more ... The key to achieving moral implications are environmental health, economic viability, and socialequity. While tourism management has adopted the concept of sustainability, the traditional consumer marketing perspective is still based on a classic economic paradigm, in which ...

Research paper thumbnail of Tourismuspsychologie und tourismussoziologie: Ein handbuch zur tourismuswissenschaft

Annals of Tourism Research, 1995

Research paper thumbnail of Collaborative Networks and Partnerships for Integrated Destination Management

Tourism Management Dynamics, 2006

Research paper thumbnail of Articles On International Themes In The Journal Of Travel Research

Journal of Travel Research, 1991

ABSTRACT

Research paper thumbnail of Involvement and opinion leadership in tourism

Annals of Tourism Research, 1996

Research paper thumbnail of An application of importance - performance analysis to a ski resort: a case study in North Carolina

Visions in Leisure and Business, 1991

Research paper thumbnail of Sense of place as a component of sustainable tourism marketing

Tourism, recreation and sustainability: linking culture and the environment

... to'political power, organization skills, capital and technical know-how to manage pr... more ... to'political power, organization skills, capital and technical know-how to manage protected areas ... areas within the tourism industry where ethical challenges exist and need greater investigation. ... Sense of Place as a Component of Sustainable Tourism Marketing 203 A consumer ...

Research paper thumbnail of The multiple dimensions of consumption values in ecotourism

International Journal of Culture, Tourism and Hospitality Research, 2017

Purpose This exploratory study aims to examines the multidimensional aspects of perceived value (... more Purpose This exploratory study aims to examines the multidimensional aspects of perceived value (functional value, financial value, emotional value, social value, epistemic value and conditional value) in relation to purchase intention in ecotourism. The study evaluates the influence of trust and perceived risk as mediators on perceived value. Design/methodology/approach Data for this exploratory study stem from online survey responses of 314 participants and are analyzed using descriptive analyses, factor analyses and multiple regressions. Findings The study findings show that four significant predictors influence ecotourism purchase intention: emotional value, functional value, boredom alleviation value and epistemic value. Trust partially affects the relationship between perceived values and purchase intention. Meanwhile, there is no mediation effect of perceived risk in the relationship between perceived value and purchase intention. This study concludes that perceived values in...

Research paper thumbnail of Sustainable tourism development: ingenuity in marketing strategy

Sustainable Tourism III, 2008

Research paper thumbnail of Travel motivation variations of overseas German visitors

... behavior is Crompton's work about the" Dimensions of the Social Group Role ... more ... behavior is Crompton's work about the" Dimensions of the Social Group Role in Pleasure ... In relation to past travel motivation studies, Crompton states spe-cifically" social groups may serve to ... occurs in four different ways:(1) direct group influence on destination selection,(2) the ...

Research paper thumbnail of Destination and place branding: a lost sense of place?

Tourism, recreation and sustainability: linking culture and the environment, 2008

This chapter reviews the progress made towards more sustainable ways of marketing destinations. F... more This chapter reviews the progress made towards more sustainable ways of marketing destinations. First, it summarizes the appropriate use and utility gained from promoting destination images. Second, it explores the trendy marketing activity of 'branding' and distinguishes between 'the brand' and 'the destination'. And finally, it follows the evolution of place and location branding, and suggests a more integrated holistic view of the destination and the place. In conclusion, a bioregional perspective on place marketing is suggested. This approach places a community into a globalized world without losing its identity, and therefore would develop more sustainable grounded bioregional brands rather than standardized destination images.

Research paper thumbnail of The Effectiveness of Tourism Destination Advertisements: The Role of Feeling Responses

Research paper thumbnail of The 9th Symposium of Consumer Psychology of Tourism, Hospitality, and Leisure Research

Research paper thumbnail of Travel behavior variation of overseas German visitors : motivations, preferences and activities /

Research paper thumbnail of Moving Towards Integrated Urban Marketing A Vision of Sustainability & Creative Strategic Collaboration

Research paper thumbnail of Marketing of tourism: a paradigm shift toward sustainability

International Journal of Culture, Tourism and Hospitality Research, 2007

... The key to achieving moral implications are environmental health, economic viability, and soc... more ... The key to achieving moral implications are environmental health, economic viability, and socialequity. While tourism management has adopted the concept of sustainability, the traditional consumer marketing perspective is still based on a classic economic paradigm, in which ...

Research paper thumbnail of Tourismuspsychologie und tourismussoziologie: Ein handbuch zur tourismuswissenschaft

Annals of Tourism Research, 1995

Research paper thumbnail of Collaborative Networks and Partnerships for Integrated Destination Management

Tourism Management Dynamics, 2006

Research paper thumbnail of Articles On International Themes In The Journal Of Travel Research

Journal of Travel Research, 1991

ABSTRACT

Research paper thumbnail of Involvement and opinion leadership in tourism

Annals of Tourism Research, 1996

Research paper thumbnail of An application of importance - performance analysis to a ski resort: a case study in North Carolina

Visions in Leisure and Business, 1991