Health claims and food advertising : Comparison of marketing and nutrition experts' ratings of magazine advertisements (original) (raw)

A Current Appraisal of Health-and Nutrition-Related Claims in Magazine Food Advertisements

Rowena B Winkler, Xiaoli Nan

View PDFchevron_right

The extent and nature of "health messages" in magazine food advertising in Australia

Linda Tapsell, Danielle McVie

Asia Pacific journal of clinical nutrition, 2008

View PDFchevron_right

The extent and nature of "health messages" in magazine food advertising in Australia

Danielle McVie

2008

View PDFchevron_right

Health information and advertising appeals in food commercials: A content analysis

Kara Chan

Journal of Nutrional Therapeutics, 2(3), 137-144, 2013

View PDFchevron_right

Are nutrient-content claims always effective? Match-up effects between product type and claim type in food advertising

Hojoon Choi

International Journal of Advertising, 2012

View PDFchevron_right

How to Use Health and Nutrition–Related Claims Correctly on Food Advertising: Comparison of Benefit-Seeking, Risk-Avoidance, and Taste Appeals on Different Food Categories

Hojoon Choi, Jeffrey Springston

Journal of Health Communication, 2014

View PDFchevron_right

Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements

Hojoon Choi, Kyunga Yoo, Leonard Reid

International Journal of Advertising, 2014

View PDFchevron_right

Consumer Skepticism of Claims in Food Ads vs. on Food Labels: An Exploration of Differences and Antecedents

Alan Levy

Journal of Consumer Affairs, 2019

View PDFchevron_right

Consumer perceptions of nutrition and health claims

Ivo Van Der Lans

Appetite, 2007

View PDFchevron_right

Claims and errors in food and nutrition advertisements broadcast by two Spanish television channels

luis jimenez

Journal of Human Nutrition and Dietetics, 1995

View PDFchevron_right

Nutrition : getting the balance right in 2010 ’ Session 4 : Getting balanced nutrition messages across Nutrition communication : consumer perceptions and predicting intentions

Moira Dean

2011

View PDFchevron_right

Consumer understanding of nutrition and health claims: sources of evidence

Peter M. Todd

British Journal of …, 2007

View PDFchevron_right

The effects of advertisements on consumer choices and health: a content analysis of health claims in Italian magazines

Sara Tessitore

British Food Journal

View PDFchevron_right

The Role of Nutrition and Health Claims in Consumers' Perception. Creating Educational Paths to Resolve Information Asymmetries Caused by Promotion and

Babara Burchi

Procedia-Social and Behavioral Sciences, 2012

View PDFchevron_right

The Effect of Health Claims on Television Commercials Toward Consumer's Decision Making in Food Product Buying (Case Study in YOGYAKARTA City)

Yuni Retnowati

2008

View PDFchevron_right

The role of nutrition and health claims in consumers’ perception. Creating educational paths to resolve information asymmetries caused by promotion and marketing activities regarding foodstuffs

Barbara Burchi

View PDFchevron_right

Healthy eating as a trend: consumers’ perceptions towards products with nutrition and health claims

Susana Costa e Silva

Review of Business Management, 2021

View PDFchevron_right

Not All Nutrition Claims Are Perceived Equal: Anchoring Effects and Moderating Mechanisms in Food Advertising

Thomas Hove

View PDFchevron_right

The advertised diet: an examination of the extent and nature of food advertising on Australian television

Pascale Quester

Health Promotion Journal of Australia, 2013

View PDFchevron_right

Comparative content analysis of food and nutrition advertisements in Ebony, Essence, and Ladies' Home Journal

Cornelius Pratt

Journal of Nutrition Education, 1995

View PDFchevron_right

Nutrition ad claims and disclosures: interaction and mediation effects for consumer evaluations of the brand and the ad

scot burton

Marketing Letters, 2000

View PDFchevron_right

Food health claims – What consumers understand

Giuseppe Nocella

Food Policy, 2012

View PDFchevron_right

Consumer’s perception toward health claims for healthy food selection

fairol halim

2016

View PDFchevron_right

Consumer Attitude towards Understanding and Use of Health Claims in Packaged Foods

Rashmi Prakash

View PDFchevron_right

Nutrition communication: consumer perceptions and predicting intentions

Moira Dean

Proceedings of the Nutrition Society, 2011

View PDFchevron_right

Consumer confusion: parents nutritional perceptions of food advertisements

sandra aparecida l.jones

2003

View PDFchevron_right

Do television food advertisements portray advertised foods in a ‘healthy’ food context?

Martin White

British Journal of Nutrition, 2011

View PDFchevron_right

Nutrition labels and claims in New Zealand and Australia: a review of use and understanding

Cliona Mhurchu

Australian and New Zealand Journal of Public Health, 2007

View PDFchevron_right

Consumer Protection Against Processed Food Advertisements with Misleading Health Claims

Moch. Andry Mamonto

Daengku: Journal of Humanities and Social Sciences Innovation

View PDFchevron_right

The Health Halo Trend in UK Television Food Advertising Viewed by Children: The Rise of Implicit and Explicit Health Messaging in the Promotion of Unhealthy Foods

Simon F J Child

International Journal of Environmental Research and Public Health

View PDFchevron_right

A proposed model of the use of package claims and nutrition labels

Alan Levy

Journal of Public Policy & Marketing, 1997

View PDFchevron_right

Unveiling Deceptive Claims: A Cross-Sectional Observational Assessment of Dietary Supplement Advertisements from Three News Channels in Romania

Valentin Nadasan

Acta Biologica Marisiensis, 2023

View PDFchevron_right

The combined effect of front-of-pack nutrition labels and health claims on consumers’ evaluation of food products

Helen Dixon

Food Quality and Preference, 2016

View PDFchevron_right

Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory Investigation

Debra Ringold

Journal of Public Policy & Marketing

View PDFchevron_right