2014 Investigating Intention to Use Mobile Instant Messenger-The Influence of Sociability, Self-Expressiveness, and Enjoyment (original) (raw)
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Journal of emerging technologies and innovative research, 2018
In recent time, a new wave of mobile communication service called Mobile Instant Messaging (MIM) has gained considerable momentum. MIM is a cutting edge technology that allows individual to communicate instantly with people all over the world in everyday life. Human communication is constantly changing; face to face communication is affected by the introduction of technology in communication. Mobile Instant messaging Application like WhatsApp, Facebook Messenger etc. allow mobile users to send real time text messages to individuals or group of friends at almost no cost. Fueled by mobile internet and smartphone growth, mobile messaging applications offers users an alternative to SMS based texting paired with social media element and increased features. Instant messaging market is considerably increasing. MIM application providers are giving various features to retain its users in this competitive environment. There are various factors which affect the user’s satisfaction towards usin...
The role of perceived benefits and personality traits on mobile instant messaging users’ responses
Asia Pacific Journal of Marketing and Logistics, 2018
Purpose – Mobile instant messaging (MIM) applications have grown profusely worldwide in recent years in tandem with increased smartphone usage. The purpose of this paper is to examine the relationships among perceived benefits, personality traits, MIM satisfaction, and social capital responses. Design/methodology/approach – This paper uses partial least squares-SEM to investigate proposed hypotheses based on a sample of 1,519 WhatsApp users. Findings – The results indicate that perceived benefits of MIM and personality traits have a positive influence on MIM satisfaction; and MIM satisfaction in turn has a positive effect on users’ social capital responses. MIM satisfaction partially mediates the relationships between perceived benefits, traits, and social capital. Additionally, the results indicate positive significant effect of Gen X and Y on social capital among other control variables. Research limitations/implications – This study contributes to the growing body of knowledge on MIM. The results also provide important implications for MIM application developers and instigate future research in the MIM platform. Originality/value – This study is the first attempt in integrating perceived benefits, personality traits, and social capital in MIM literature. Keywords Social capital, Perceived benefits, Personality traits, Mobile instant messaging (MIM) applications, Uses and gratifications (U&G) theory, India
An Empirical Study of Instant Messaging Behavior Based on the Technology
2008
Instant messaging (IM) is an important form of synchronous electronic communications that has become extremely popular among teens and young adults. The communication offers unique advantages over email and other forms of communication but has not gained widespread support among corporate users. This study reviews instant messaging and its use and attempts to determine factors which influence its success. The Technology Acceptance Model (TAM), based on Davis’s work (1989), is used to model IM behavior. Generally, the study finds that TAM does model IM behavior. Both perceived usefulness and perceived ease of use are positively associated with intention to use instant messaging. Other relationships are explored and a modified TAM model for IM is proposed. This study has important implications for researchers to further explore IM and TAM and for practitioners who can use this model to influence and popularize an important synchronous form of communication.
Examining the Reasons of Choosing Mobile Instant Messaging Applications
The smart phones have been utilized by many of the users all around the world recently. This technological improvement has brought some of the applications to be used very widely for communication instead of GSM services. There may be various reasons. In this study, we have investigated the reasons why the users have selected their respective applications. The results have been analyzed and interpreted in the paper.
Understanding individual adoption of mobile instant messaging: a multiple perspectives approach
Information Technology & Management, 2014
Use of mobile instant messaging has grown tremendously in the last few years, and is positioned as a platform for mobile business. This study aims to explore how an individual's intention to use mobile instant messaging is influenced by technical and individual characteristics as well as social influence factors. A research model based on perceived usefulness and perceived enjoyment, including technical characteristics (ease of use and convenience), individual characteristics (computer playfulness and personal innovativeness), and social influence factors (perceived critical mass and identification) was developed. The model was empirically analyzed using structural equation modeling with data from mobile instant messaging service users in Korea. The results indicate that most of the proposed technical characteristics, individual characteristics, and social influence factors have impacts on perceived usefulness and/or perceived enjoyment, which form the intention to use mobile instant messaging. Our findings provide strategic guidelines for service providers with respect to the development and operations of mobile instant messaging.
2022
The research aimed to understand the behavior and adoption of mobile instant messaging (MIM) usage. By applying perceived service quality towards perceived playfulness and gratification model, the research investigated the factors related to MIM usage. Two most popular MIM applications used in Semarang, Indonesia, namely WhatsApp and LINE were targeted. After testing and validating the reliability and validity, a questionnaire study was conducted to university students and employees in Semarang, Indonesia whom already used MIM applications. The measurement of the constructs in the proposed model was confirmed with confirmatory factor analysis (CFA) to test the consistency of question items within each construct. The outcomes of the questionnaire were tested through structural equation modeling (SEM) to test whether the proposed constructs are confirmed to the designated model. Path coefficient and fit indices of the proposed conceptual model were also used to measure the possible re...
Computers in Human Behavior, 2017
Mobile instant messaging is the communication technology revolution that is changing the way people communicate. The adoption rate is surging and the massive growth is experienced worldwide. Prior studies on instant messaging have been primarily concerned with its task-relevant or functional aspects, while less attention is paid to social interaction aspects. Drawing from media richness theory, present research highlights that social interaction factors can be facilitated by an enriched communication channel to create closer interpersonal social relationships. Specifically, the findings illustrate that the combined effect of text messaging and emoticon use increases information richness, which leads to perceived playfulness in mobile instant messaging. In addition, the perceived playfulness fostered in the instant messaging process plays a driving role in facilitating social connectedness, identity expressiveness between users and advocacy of mobile instant messaging usage.
Contemporary Economics, 2022
Mobile instant messaging (MIM) is currently one of the most influential areas of technology. MIM applications have experienced substantial growth in the number of users; however, research on consumer behavior regarding the use of these applications is relatively scarce. The present study seeks to fill this gap, with the objective of identifying, understanding, and establishing the determinants of MIM use. The current study takes place in Ecuador, a developing Latin American country, and focuses on WhatsApp, the leading MIM application. The study is based on a sequential exploratory mixed method design with 25 in-depth interviews and a subsequent survey of 504 adults. The qualitative phase allows the establishment of a qualitative theoretical model in which the core category studied to understand the tendency of people to use WhatsApp is the perception of its utility. The qualitative phase and a literature review are the basis for formulating the study hypotheses. Finally, the quantitative analysis, based on structural equation modeling, yields the conclusion that network externalities, perceived usefulness, and perceived ease of use are the constructs that explain the tendency of individuals to use WhatsApp.
Why shy people use instant messaging: Loneliness and other motives
Existing research suggests shy people may satisfy their affiliation needs through computerized forms of communication such as instant messaging (IM). Fifty-five undergraduates completed an IM use index, the Cheek and Buss (1981) shyness scale and a motives for IM use scale developed for this study. It was found that the strongest motives for IM use were to increase personal contact as opposed to gain social ease or to decrease loneliness. While a direct association between shyness and IM use intensity was not found, shyness was associated with using IM to decrease loneliness in comparison to other motives. It was concluded that shyer people have multiple motives for using IM, but that decreasing loneliness is particularly important for them. Future research could examine how IM and other computerized communications compare to face-to-face interactions between shy and non-shy people.