What travel motivational factors influence Muslim tourists towards MMITD? (original) (raw)
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Tourism has become an important industry that contributes to a country's economy. Currently, the Muslim tourist segment is viewed as one of the important segments in the tourism industry. In addition, there has been a growing interest in understanding the preferences and motivations of Muslim travelers. This is due to the increasing number of Muslim travelers worldwide and the recognition that catering to their specific needs is essential for successful tourism development. The number of Muslim tourists from a Muslim-majority country increases significantly. Muslim travelers are looking for destinations in which the majority of the population are Muslims. This study is aimed to determine the factors that influence Muslim traveler preferences and to determine the most dominant factor that influences Muslim traveler preferences. Therefore, a survey of 100 Malaysian Muslim travelers in Shah Alam Selangor was done to determine the factors that influence Muslim traveler preferences. Statistical Package for Social Science (SPSS) is used to analyze the multiple regression to test hypotheses on the factors that influence Muslim traveler preferences. The result of the survey suggests that halal certification is a significant factor in explaining Muslim traveler preferences. The availability of halal food and Sharia-compliant hotels were found not to have a significant relationship with Muslim travel preferences. This study provides evidence of the detailed needs and preferences of Muslim travelers and enhances the knowledge of tourists, government, and service providers about Islamic tourism.
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Muslim travellers segment is gaining attention among the destination marketers as a target market. Thus, ensuring their repeat visitation is among the top priorities of the marketers. However, the factors that make them return to a particular destination are still unclear as studies on Muslim travellers segment are still limited. Nevertheless, previous studies have shown that the availability of Islamic attributes of destination as well as certain destination attributes exert significant influence on travel satisfaction and destination loyalty. Although few studies have shown that availability of Islamic attributes of destination and destination attributes lead to tourist satisfaction as well as inspire multiple return visits, more studies are needed to strengthen the finding. Therefore, this article proposed a study on the influence of Muslim travellers’ attitude towards Islamic attribute of destination and attitude towards destination attributes on their travel satisfaction and re...
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Research on Islamic tourism has often been described as a new research direction, particularly in the area of Muslim travellers revisit intention to certain tourism destination. This study aims to investigate the factors influencing inbound Muslim travellers' revisit intention to Malaysia. Five variables have been tested as the factors influencing revisit intention which consist of attitude towards Islamic attributes of destination, attitude towards destination attributes, subjective norms, perceived behavioral control and tourist satisfaction. The mediating effect of tourist satisfaction between the variables and inbound Muslim travellers' revisit intentions have also been tested. Although past researchers have investigated the influence of these variables on revisit intentions, only a few researchers discovered the effect of tourist satisfaction as a mediator between the variables and revisit intention in the context of inbound Muslim travellers. The model of this study wa...