Role of FM Radio in Education (A Case Study of FM Radio in Peshawar) (original) (raw)
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From time to time, there are a lot of radio stations that emerge. But one thing these radio stations don't know is their audience. They don't know who listens to them and why the people listens to them. The purpose of this research study is to find out what functional approaches of broadcast media that the listeners use and what are their reasons for tuning in or listening to their preferred radio stations or programs. The researcher decided to purposely choose this topic in order to discover the reasons why radio audience patronizes such local FM radio/radio programs. Results revealed that radio listeners have a particular preference in terms of radio programs or stations based on the functional approaches of broadcast media.
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Mass communication is regarded as the forth pillar of the society. It can mould society in whatever way it wants. Ever since it's being, it has always given something positive to the society. Tools and techniques of mass communication have evolved over the years and it's worthwhile to say that whatever form it acquired, it has disposed off its duties diligently. Radio being the first in the line of Broadcast medium has always been looked upon for information, entertainment etc and it in response has delivered what was expected of it. Radio evolved and took the shape of FM radio over a period of time and subsequently, FM radio tried to contribute to the society. FM radio has always been a hit among youngsters. In this paper factors behind its popularity will be studied and analyzed. We will also find out the areas where it can excel and extend its reach.
Article Info Mass communication is regarded as the forth pillar of the society. It can mould society in whatever way it wants. Ever since it's being, it has always given something positive to the society. Tools and techniques of mass communication have evolved over the years and it's worthwhile to say that whatever form it acquired, it has disposed off its duties diligently. Radio being the first in the line of Broadcast medium has always been looked upon for information, entertainment etc and it in response has delivered what was expected of it. Radio evolved and took the shape of FM radio over a period of time and subsequently, FM radio tried to contribute to the society. FM radio has always been a hit among youngsters. In this paper factors behind its popularity will be studied and analyzed. We will also find out the areas where it can excel and extend its reach.