A study on trust in online shopping of Pune shoppers: a comparative study between various income groups (original) (raw)
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A STUDY ON TRUST IN ONLINE SHOPPING IN PUNE: A COMPARATIVE STUDY BETWEEN MALE
Online shopping is very new to India, but is catching up very fast in recent days. In less than 5 years it has reached to around 2 percent of the total retail. The growth rate is more than double as compared to the organized retailing India. What could be the reasons? As per the review of literature one of the main reasons is trust of the shoppers in e-retailing. The online vendors have successfully established their brands in the minds of the online shoppers. The question arise does males and females equally having the trust in online shopping, especially in Pune city? In the current paper, the researchers tried to find out the answer to the above question. Independent samples of males and females have been tested through independent sample t-test. 205 is the sample size. Two components of trust-Integrity and Benevolence (intention/ willingness) have been taken into account for the current study. It has been found that there is no difference of trust between the male and female shoppers of Pune.
Online shopping is very new to India but is catching very fast. In less than 5 years it reached to around 2 percent of total retail. The growth rate was more than double as compared to the organized retailing India. As per the review of literature one of the main reasons is trust of the shoppers in online retailing. The online vendors were successfully established their brands in the minds of the online shoppers. The question arises does all the demographic groups trust online shopping equally in Pune city? In current paper, the researchers tried to find out the relationships between pay preference by the respondents and various demographic variables and how these demographic variables differ in trust I online shopping. The relationship among pay preferences (Cash on delivery, credit card, debit card and online banking) and demographic variables (age, gender, income, education, marital status and occupation) have been tested through chi square test. Anova (analysis of variance) has been applied to find out the relationship among the groups respondents having various pay preferences and five elements of trust. 205 was the sample size. Some demographic variables age, gender and occupation have been found related with paying preference while there is no relation between paying preference and education, income and marital status. In case of anova result the cash on delivery payment method found to be significantly different from payment through credit card, debit card and internet banking in terms of all the five elements of trust in online shopping.
A study on trust in online shopping of youth in Pune City: A factor analysis
Lack of trust on online shopping has been conceived as the basic barrier to the adoption of online shopping. In recent times online shopping in India is on rise. Although it is less than 1% of total retail sales by different formats of retailing. The current study is done by the researchers to understand the role of different trust components on youth of Pune in their online shopping. To study the same, factor analysis as research tool has been employed. The findings of the study are that Integrity & Familiarity are the major components of trust impacts online shoppers while Benevolence & Predictability components of trust are to be found in the non shoppers.
The online shopping is in very nascent stage in India. In western countries as well as in China it is older than in India. The online shopping is very meagre in size (around 2 percent) as compared to organised retailing (which is at around 8 percent) and the traditional retailing (around 90 percent). What could be the reasons of less penetration of online retailing? As per the review of literature one of the main reasons is perceived risk towards online retailing among the online shoppers in India. Does all the age groups of online shoppers are equally affected by the perceived risks regarding shopping online? If we see another scenario although online shopping is very new to India but since beginning it has reached up to two percent in very less time if we compare it with organised offline retailing. The CAGR of online retailing is around 40 percent as compared to its offline retailing which is around twenty percent. So it is catching very fast. What could be the reasons? As per the review of literature one of the main reasons is trust of the shoppers in online retailing. The online vendors were successfully established their brands in the minds of the online shoppers. The question arises does males and females equally having the trust in online shopping? In current paper the researchers studied perceived risks as well as trusts of the respondents of Pune city in online shopping. The respondents are youth having the age between 18-35 years. The privacy risk, which is one element of perceived risk, has been tested among the three different age groups of the respondents tested through one way anova (analysis of variance) and the result shows that there is a significant difference of privacy risk among all the three respondents group of Pune shoppers. The five elements of trust, found as per review of literature, have been tested among the independent samples of males and females through independent sample t-test. The result shows that there is no difference of trust between the male and female shoppers of Pune.
An Analytical Study of the Trust Concerns of Online Buyers in India
Computer Engineering and Intelligent Systems, 2014
Trust is an important requisite for any online transaction to take place. This paper presents an overview of various trust factors which exist in Indian e-Commerce market place and the customers' inclination towards these factors. The study attempts to provide a tool to the e-vendors to understand what the customers expect from a website in order to make that initial purchase and hence, improve upon their online stores to attract more customers. In addition to this, the study aims at enhancing the knowledge base of the online customers by providing them a finer insight with a view to indulge in online shopping more advantageously. The study is based on the data collected through questionnaires and is conducted mainly on the experts in Indian e-Commerce market who have in depth knowledge about executing online transactions successfully. The study uses pair-wise comparisons to assess the significance of each of the trust factor within its class. Expert Choice software is used to perform sensitivity analysis on these factors.
Factors Influencing Trust in Online Shopping: An Indian Consumer’s Perspective
European Journal of Business and Management, 2013
With deeper proliferation of Internet, the traditional ways to do business have changed significantly. Organizations across the globe have started practicing ecommerce as a primary way to conduct business. Thousands of Internet users and shoppers from all over the world, particularly in growing economies like India and China, are joining the ranks of digitally connected. With the unprecedented growth of e-commerce, the significance of trust (it being the most important factor for any exchange to take place) cannot be ignored. Consumers are bothered about the product quality, credit card frauds, availability of returns, product delivery, security and privacy of their information etc. Though significant research has been done on the trust factors pertaining to e-commerce in developed countries like US and UK, researchers and practitioners are yet to fully comprehend the trust factors influencing Indian Ecommerce space. Indians share a different culture, different psychology, different characteristics and obviously a very different online shopping behavior. Consequently, the factors attributing to the trust by an Indian consumer will be very different as compared to the trust factors exhibited by the consumers of a developed economy. This paper describes the factors influencing the trust and subsequently the willingness of the Indian consumer to buy online. This research is based on the study conducted on Indian consumers through surveys and interviews.
isara solutions, 2022
Electronic commerce is growing in popularity in India. Online shoppers fall into a variety of categories, and their online shopping habits are as diverse as the people who make up those categories. As a result, the goal of this study is to examine how customers use applications to make purchases while shopping online. e-commerce relies heavily on consumer trust because it is perceived as more risky than traditional buying. When we talk about trust, we're talking about a multifaceted problem. A confidence in competence, honesty, and compassion, as well as a belief in trust intention, are the two most significant components of trust, according to this research article. A major factor in the composition of the research's goal was the presumption that online trust influences e-consumers' buying behaviour, which in turn influenced the research's goal of identifying the cultural factors that influence online consumer trust and the influence of customer online trust on e-consumer repurchase intention. According to scientific evidence, the trust traits of young customers have a substantial impact on their purchasing decisions. Website trust and favorable experience with an online business have a direct impact on people's inclinations to perform online purchases. The study's findings suggest that they could be put to good use in marketing.
Study on trust & perceived risk regarding online shopping in Pune: A Factor Analysis
The trust and perceived risks are the two vital components which determine the online shopping behavior. According to the review of literature eight types of perceived risks and five components of trusts are found. An attempt has been made by researchers in this paper to find out the elements of perceived risks and trust affect the most to the shopping behavior. This paper is outcome of the primary survey of 208 respondents of the age group between 18-35 years having different demographic backgrounds of Pune based youth. The finding suggests the six factors, three types each of perceived risks and trusts respectively, impacts the shopping behavior while shopping online. The factor analysis is used as a tool for the study.
Determinants of Online Trust: An Exploratory Study of University Students of Uttrakhand
2020
Inferable from the quick improvement of the Internet and data innovation in India, the development of Internet shopping has been really wonderful as of late. But In spite of such phenomenal growth in online shopping in India, a large majority of online shoppers abandon the shopping cart, at a rate of over 70%, which leads to trillions of dollars in lost sales. The principle motivation behind why online customers desert their shopping cart is trust. Thus, the motivation behind this paper is to recognize and create an understanding about different determinants of trust in an online environment. The information for this examination was accumulated utilizing direct overview with the assistance of an organized survey. The investigation included those under graduate and also post graduate students of various universities of Uttrakhand who purchase online. A 350 example outline was picked for cooperation, however just 300 respondents restored the filled poll inside 4 months of discharging....
Factor Influencing Trust in Internet Shopping
1st International Digital Conference on Modern Business Management and Social Science, 2018
The Internet in its current form is primarily a source of communication, information and entertainment but increasingly the Internet is also a vehicle for commercial transactions (Swaminathan, Lepkowska-White, & Rao, 1999). Internet commerce involves the sales and purchases of products and services over the Internet (Keeney, 1999). This new type of shopping mode has been called online shopping, E-shopping, Internet shopping, electronic shopping and web based shopping.