A study for Indian Consumers depicting significant impact of Consumer Trust on their online purchasing habits (original) (raw)
Related papers
Factors Influencing Trust in Online Shopping: An Indian Consumer’s Perspective
European Journal of Business and Management, 2013
With deeper proliferation of Internet, the traditional ways to do business have changed significantly. Organizations across the globe have started practicing ecommerce as a primary way to conduct business. Thousands of Internet users and shoppers from all over the world, particularly in growing economies like India and China, are joining the ranks of digitally connected. With the unprecedented growth of e-commerce, the significance of trust (it being the most important factor for any exchange to take place) cannot be ignored. Consumers are bothered about the product quality, credit card frauds, availability of returns, product delivery, security and privacy of their information etc. Though significant research has been done on the trust factors pertaining to e-commerce in developed countries like US and UK, researchers and practitioners are yet to fully comprehend the trust factors influencing Indian Ecommerce space. Indians share a different culture, different psychology, different characteristics and obviously a very different online shopping behavior. Consequently, the factors attributing to the trust by an Indian consumer will be very different as compared to the trust factors exhibited by the consumers of a developed economy. This paper describes the factors influencing the trust and subsequently the willingness of the Indian consumer to buy online. This research is based on the study conducted on Indian consumers through surveys and interviews.
An Analytical Study of the Trust Concerns of Online Buyers in India
Computer Engineering and Intelligent Systems, 2014
Trust is an important requisite for any online transaction to take place. This paper presents an overview of various trust factors which exist in Indian e-Commerce market place and the customers' inclination towards these factors. The study attempts to provide a tool to the e-vendors to understand what the customers expect from a website in order to make that initial purchase and hence, improve upon their online stores to attract more customers. In addition to this, the study aims at enhancing the knowledge base of the online customers by providing them a finer insight with a view to indulge in online shopping more advantageously. The study is based on the data collected through questionnaires and is conducted mainly on the experts in Indian e-Commerce market who have in depth knowledge about executing online transactions successfully. The study uses pair-wise comparisons to assess the significance of each of the trust factor within its class. Expert Choice software is used to perform sensitivity analysis on these factors.
A study on trust in online shopping of youth in Pune City: A factor analysis
Lack of trust on online shopping has been conceived as the basic barrier to the adoption of online shopping. In recent times online shopping in India is on rise. Although it is less than 1% of total retail sales by different formats of retailing. The current study is done by the researchers to understand the role of different trust components on youth of Pune in their online shopping. To study the same, factor analysis as research tool has been employed. The findings of the study are that Integrity & Familiarity are the major components of trust impacts online shoppers while Benevolence & Predictability components of trust are to be found in the non shoppers.
A STUDY ON TRUST IN ONLINE SHOPPING IN PUNE: A COMPARATIVE STUDY BETWEEN MALE
Online shopping is very new to India, but is catching up very fast in recent days. In less than 5 years it has reached to around 2 percent of the total retail. The growth rate is more than double as compared to the organized retailing India. What could be the reasons? As per the review of literature one of the main reasons is trust of the shoppers in e-retailing. The online vendors have successfully established their brands in the minds of the online shoppers. The question arise does males and females equally having the trust in online shopping, especially in Pune city? In the current paper, the researchers tried to find out the answer to the above question. Independent samples of males and females have been tested through independent sample t-test. 205 is the sample size. Two components of trust-Integrity and Benevolence (intention/ willingness) have been taken into account for the current study. It has been found that there is no difference of trust between the male and female shoppers of Pune.
In current paper, the researcher tried to find out the answer of the question that whether all the income groups the trust in online shopping is equal or not especially in Pune city? Independent samples of four income groups have been tested through ANOVA (analysis of variance). 205 was the sample size. Two components of trust-'Familiarity' and the 'Competency' have been taken into account for the current study. Both the hypotheses of the ANOVA have been rejected means there is no difference of trust between the male and female shoppers of Pune.
Determinants of Online Trust: An Exploratory Study of University Students of Uttrakhand
2020
Inferable from the quick improvement of the Internet and data innovation in India, the development of Internet shopping has been really wonderful as of late. But In spite of such phenomenal growth in online shopping in India, a large majority of online shoppers abandon the shopping cart, at a rate of over 70%, which leads to trillions of dollars in lost sales. The principle motivation behind why online customers desert their shopping cart is trust. Thus, the motivation behind this paper is to recognize and create an understanding about different determinants of trust in an online environment. The information for this examination was accumulated utilizing direct overview with the assistance of an organized survey. The investigation included those under graduate and also post graduate students of various universities of Uttrakhand who purchase online. A 350 example outline was picked for cooperation, however just 300 respondents restored the filled poll inside 4 months of discharging....
Impact of Perceived Risk and Trust on Online Shopping Behaviour: A Study from Indian Perspective
2020
E-commerce has been quite a popular and most talked about thing in these days, especially during Covid times in India. Consumers have got equipped and are now familiar on buying products online across different age groups given the current circumstances where staying home is the way to be protected against corona virus. This change in consumer behaviour is supported in a report published by Statista Research Department, in 2020, there were roughly 160 million online customers every year, contrasted with around 135 million online customers in 2019 in India. According to the previous studies, Perceived Risk and Trust are the two major variables that affect consumers' behaviour while shopping online in addition to the other variables. The objective and purpose of this paper is to understand and evaluate the impact of perceived risk and trust on the online buying behaviour from Indian perspective. This paper is based on the outcome of a primary online survey and Structural equation modelling technique was applied to test the hypothesis. As per the analysis, it could be concluded that Perceived Risk has a negative influence on Trust and Online Shopping Behaviour. Also, Trust has a positive influence on Online Shopping Behaviour.
The online shopping is in very nascent stage in India. In western countries as well as in China it is older than in India. The online shopping is very meagre in size (around 2 percent) as compared to organised retailing (which is at around 8 percent) and the traditional retailing (around 90 percent). What could be the reasons of less penetration of online retailing? As per the review of literature one of the main reasons is perceived risk towards online retailing among the online shoppers in India. Does all the age groups of online shoppers are equally affected by the perceived risks regarding shopping online? If we see another scenario although online shopping is very new to India but since beginning it has reached up to two percent in very less time if we compare it with organised offline retailing. The CAGR of online retailing is around 40 percent as compared to its offline retailing which is around twenty percent. So it is catching very fast. What could be the reasons? As per the review of literature one of the main reasons is trust of the shoppers in online retailing. The online vendors were successfully established their brands in the minds of the online shoppers. The question arises does males and females equally having the trust in online shopping? In current paper the researchers studied perceived risks as well as trusts of the respondents of Pune city in online shopping. The respondents are youth having the age between 18-35 years. The privacy risk, which is one element of perceived risk, has been tested among the three different age groups of the respondents tested through one way anova (analysis of variance) and the result shows that there is a significant difference of privacy risk among all the three respondents group of Pune shoppers. The five elements of trust, found as per review of literature, have been tested among the independent samples of males and females through independent sample t-test. The result shows that there is no difference of trust between the male and female shoppers of Pune.
Consumer Trust on Buying Interest in Online Shopping: E-Commerce Shopee
Journal Universitas Muhammadiyah Gresik Engineering, Social Science, and Health International Conference (UMGESHIC), 2021
This study aimed to determine the effect of consumer trust on buying interest in online shopping on e-commerce shopee. Low consumer confidence is a barrier to increasing buying interest in e-commerce. This causes low buying interest and the emergence of fear to make online transactions. This study is qualitative research. The participants were 97 students from the faculties of psychology, teacher training, and economics Universitas Muhammadiyah Gresik which were obtained by incidental sampling. Collecting data to measure buying interest using the adoption of a buying interest scale from Kotler, while to measure consumer confidence adopting a consumer trust scale from Daqin Lu 2017 and Dulipovici 2015. Both of these scales use a Likert scale. Test the validity of the scale using content validity. Scale reliability test using Alpha Cronbach technique. The results showed the Spearman rank test with a sig value. (2tailed) of 0.000 <0.05, indicating Ha is accepted, it is concluded that consumer trust has a significant effect on buying interest. The correlation coefficient value is positive at 0.728, so it can be concluded that the direction of the two variables is unidirectional, which means that if consumer confidence increases, buying interest will also increase. The correlation coefficient value of 0.728 indicates the influence of the two variables has a strong influence.
The impact of trust on online shopping attitude among women shoppers in India
International Journal of Technology Transfer and Commercialisation, 2017
The growth and development of internet is playing a key tool for exchanging goods, services and information in Indian retail market. The purpose of this paper is to examine the important antecedents of trust in ecommerce-website quality, website reputation and electronic word of mouth (Ewom). It proposes a model explaining how trust in online shopping impacts attitude and what is the impact of online shopping attitude on online shopping intention. Results show that trust impacts significantly on online shopping attitude. The results also indicated that all three constructs of the studywebsite quality, website reputation and electronic word of mouth (Ewom) have a positive impact on trust in e-commerce and online shopping. Also, there was a significant positive impact of trust on online shopping attitude. The study also supports the findings of previous studies that online shopping attitude has a positive impact on online shopping intention.