Values and Environmentally Conscious Behaviour (ECB) in Hungary (original) (raw)
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THE RELATIONSHIP BETWEEN VALUES AND GENERAL ENVIRONMENTAL BEHAVIOUR
ECONOMICS AND MANAGEMENT: 2012. 17 (1) ISSN 1822-6515, 2012
Growing global social and environmental problems draw attention to rethinking traditional marketing approaches. There are many signs of social and environmentally conscious marketing being now rediscovered. The main objectives of our comprehensive research project on social marketing were to find out how values influence general environmental behaviour. In order to achieve our objectives, we conducted a questionnaire survey with a representative sample of 501 respondents in 2011 in Hungary. Security proved to be the most important, extremely important value, which supports pro-environmental behaviour. Excitement, followed by being well respected and fun and enjoyment in life, all of which are negatively correlated by pro-environmental behaviour, are the least important values in Hungary. Additionally, we found that more than the half of the Hungarian population usually lived green. However, only weak correlations were found between environmentally conscious behaviour and value items. Since the direct influence of values on GEB is only weak, more variables (e.g. attitudes) are needed when modelling someone’s pro-environmental behaviour.
Environmentally Conscious Consumption in Hungary
Annals of the Polish Association of Agricultural and Agribusiness Economists, 2017
The developed world for decades has been trying to achieve waste management that meets the requirements of sustainable production. It is very important to understand, analyse and predict the individual consumer behaviour, motivations, values and attitudes towards environmental consciousness. Consumers’ environmental awareness covers positive attitudes towards the environment supported by values and beliefs. The conclusion of the research is that in the area of environmental awareness Hungary is at the beginning of a long process and it cannot be predicted when will it reach the level of developed countries. A positive trend is that today’s young people, who represent the next generation, show more interest towards environmental awareness.
The Mediating Role of Values on Environmentally Responsible Consumption Awareness
IJASOS- International E-journal of Advances in Social Sciences
In recent years, irresponsible consumption of natural resources and increasing rates of individual consumption has led to rapid industrialization and growing environmental pollution. For this reason, the adoption of environmentally responsible consumer behavior has become a necessity. Since family is the first place where social environment for modelling is formed, parents have an important role in bringing the next generation consumption attitudes. Previous literature emphasizes the effect of the mother"s consumption attitudes and behaviors on the child"s (Moore and Moschis, 1981). The main objective of this research is to investigate the effect of parents on the individual"s environmentally responsible consumption awareness. Values are representative of the general goals and objectives developed at different times and situations (Schwartz, 1992). Individual"s values have an effect on behaviors, especially on consumption behaviors. Therefore, this paper examines the influence of individual"s values on environmentally responsible consumption awareness. In addition, the effect of demographic characteristics such as gender, age, family income level on the individual"s environmentally responsible consumption awareness is explored. The sample of the study consisted of 293 university students aged between 18 and 28. Schwartz Values List and Environmentally Conscious Consumption and Awareness Scale have been used to collect data. Additionnally, participants have also reported their perceptions about their parents" Environmentally Conscious Consumption and Awareness. The results indicated that the mother"s environmentally responsible consumption awareness predicted positively individual"s environmentally responsible consumer awareness. Also, benevolence values were found to have a mediating role between individuals and mother"s environmentally responsible consumer awareness. Finally, universalism values also have a mediating role between individuals and mother"s environmentally responsible consumer awareness. This study contributes to the relevant literature by investigating the role of the individual values on environmentally consumption behavior within family scope.
The Influence of Cultural Values and Environmental Attitudes on Green Consumer Behaviour
This research investigates the effect of Sri Lankan consumers’ cultural values and environmental attitudes on green consumer behaviour. Green consumer behaviour varies in different cultures. In this context, people’s cultural values help to form environmental beliefs/attitudes predict preferences for environmentally friendly behaviour. Therefore, it is important to understand culturally determined values related to the environmental behaviour. A survey approach was adopted and a random sample of 250 consumers who made purchasing decisions was taken for data collection. Self-was used to collect the data and regression analysis was employed to test hypotheses. The survey instrument was to be both reliable and valid. The results revealed that both collectivism and long-term orientation were good predictors for formation of environmental attitudes in Sri Lanka. Cultural values are highly correlated with environmental attitudes. However, environmental attitudes have shown negative signif...
Investigating the Effect of Consumers Environmental Values on Green Buying Behavior
Business and Economics Research Journal
In academic studies, various models of green consumer behavior have attempted to explain green consumption behaviors based on traditional theories. In examining the literature, it has not been determined whether consumers' environmental values, attitudes, or intentions directly influence overall buying behavior. In this study, the influence of consumers' environmental values, attitudes, and intentions on green buying behavior is directly analyzed using the knowledge, attitude, and practice model (KAP). An online survey was conducted among 450 university students who may be representatives of Generation Z in Turkey. To test the hypotheses, structural equation modeling (SEM) is used. The results of the analysis showed that environmental values have a positive and significant effect on the attitude and intention to consume green. In addition, intention to consume green was found to have a positive and significant effect on green buying behavior. However, environmental values and green consumption attitude were found to have no significant effect on green buying behavior.
Values and sustainable lifestyles
Architectural Science Review, 2010
With ever increasing concerns about the consequences of climate change, households are an important focus for change. There is increasing pressure on households to change lifestyles and adopt behaviours which require less energy and natural resources. At the same time, retailers and producers of consumer goods aim to persuade people to consumer more through commercial advertisements. Social science research examining sustainable behaviours often fails to examine the relative influence of both environmental concern and materialism simultaneously. Moreover, most of this research focuses on explaining or promoting behaviours with pro-environmental intent, thereby ignoring many consumer behaviours which may have a significant environmental impact. This paper aims to address some of these shortcomings by examining the relationships between materialistic and environmental values and different consumer behaviours. Survey data from 194 individuals from 99 households were analysed. The findings show that quite a number of people express both relatively high levels of environmental concern and relatively high levels of materialism simultaneously. Moreover, materialism and environmental concern appear to be related to different types of behaviours. This raises important questions for the promotion of sustainable 2 lifestyles which may need to address not only environmental concern but also materialistic concerns.
2009
Everyday the following question is posed: Are businesses more successful when they adapt green strategies in producing and marketing their products?. To address this issue, we should investigate to what determines the buyers’ decisions in relation to the environmental characteristics of the product. The existence of environmental consciousness is related firstly to the research of demographic characteristics and secondly to personal values of life. The format of this electronic survey was as follows: First, we would ask their opinion about the degradation of the environment. Upon receiving an answer stating that the environment was indeed being degraded then we would ask about their values in life. Those who thought otherwise, were asked to state their opinions. We took into account opinions regarding the environmental degradation as well as to demographic characteristics when we evaluated their opinion about values of life. This paper investigates how important is the environmental...
22nd International Scientific Conference Engineering for Rural Development Proceedings
Environmental awareness is playing an increasingly important role in our purchasing decisions, and a growing number of consumers strive to reduce their environmental footprint – but do they have the necessary information? Our research analysed how much importance students at the Budapest Metropolitan University attach to environmental awareness in their purchasing decisions – for example, do they buy second-hand products, do they bring their own bags when shopping and are they aware of different packaging materials and where to dispose of them? The survey found that, in addition to saving money, environmental awareness also played a role in the respondents’ purchases of used electronic devices (such as mobile phones, tablets, laptops, desktop computers or game consoles). By their own admission, a significant part of the students, nearly 88%, usually take their plastic, paper or textile bags with them when shopping so that they can use them to take the purchased items home. The corre...
Values influencing sustainable consumption behaviour: Exploring the contextual relationship
Journal of Business Research, 2017
The purpose of this paper is to develop and test a theoretical model that explains that the influence of personal values on sustainable consumption behaviour is moderated by the cultural and consumption context in which the relationship is studied. Data is collected using survey questionnaires, conducted both online and offline, with diverse set of population and total 526 responses are used for assessing validity and reliability by applying PLS based structural equation modelling. The paper identifies fresh set of value dimensions that drive sustainable consumption practices. It is further seen that attitude is more likely to moderate the relationship for internally oriented values than externally oriented values. Thus, the paper significantly extends the previous research on the relationship between values and sustainable consumption behaviour. The findings of this paper have significant contributions for practitioners who wish to sell sustainable products in different cultural contexts.