Media and Cultural Identity Adjustment in Morocco Par (original) (raw)
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Global Television and Cultural Identity Reconstruction Among Moroccan adolescents
Sciences, Language et Communication
Over the past decades, the concept of media and cultural identity has gone in and out of fashion within media and cultural studies. In fact, in this age of globalization of media and culture, societies have to reconstruct and clearly define themselves within the culture in which they live. This paper attempts to explore implications of global media, especially satellite television, for adolescents' cultural identity formation. The rationale behind this thesis is that adolescents increasingly form multilayered identities because they grow up enmeshed with various cultural beliefs, values and behaviors, based on indirect media interaction. The analysis is principally carried out from the perspective of research on globalization, media and adolescents cultural identity formation. Therefore, two main questions are to be answered. First, How do Moroccan adolescents use satellite television in terms of the amount of time they spend on viewing and the kinds of programs they watch? Does this use differ demographically? (Gender, age, social status, parents, educational level, home satellite television access, religious orientations). Second, to what extent does satellite television viewing context and preferences influence dimensions and indicators of cultural identity? Over 316 students were asked to fill out the questionnaire designed by the author. Results indicated the ambivalent and diverse nature of cultural identity. Finally, findings are discussed based on the results of the study.
Media and Cultural Identity Adjustment in Morocco
2017
Over the past decades, the concept of media and cultural identity has gone in and out of fashion within media and cultural studies. In fact, in this age of globalization of media and culture, societies have to reconstruct and clearly define themselves within the culture in which they live. This paper attempts to explore implications of global media, especially satellite television, for adolescents" cultural identity formation. The rationale behind this thesis is that adolescents increasingly form multi-layered identities because they grow up enmeshed with various cultural beliefs, values and behaviors, based on indirect media interaction. The analysis is principally carried out from the perspective of research on globalization, media and adolescents cultural identity formation. Therefore, two main questions are to be answered. First, How do Moroccan adolescents use satellite television in terms of the amount of time they spend on viewing and the kinds of programs they watch? Does this use differ demographically? (Gender, age, social status, parents, educational level, home satellite television access, religious orientations). Second, to what extent does satellite television viewing context and preferences influence dimensions and indicators of cultural identity? Over 316 students were asked to fill out the questionnaire designed by the author. Results indicated the ambivalent and diverse nature of cultural identity. Finally, findings are discussed based on the results of the study.
Global Media and Cultural Identity: Opportunities and challenges for Morocco in the Digital Era
International Journal of Language and Literary Studies
Anthropologists and media analysts have long recognized the Internet and satellite channels as some of the most powerful tools that add tremendous value to the knowledge and experiences of youth. A common interpretation of this idea is that new media technologies have become an important source for information, news updates, cross-cultural communication, socializing, and entertainment. The effects of these tools on young people have predominantly been studied with respect to academic as well as health features. Drawing on data from a survey capturing the digital behaviors of Moroccan students, this article complements previous studies by examining the impact of Internet and satellite channels on the behaviors of Moroccan students. It explores the implicit and denotative consequences of modern media upon the values, behaviors, and lifestyles of young Moroccans. Further, the paper addresses the effects of the massive dissemination of global cultural products on teenagers’ attitudes ...
New media and mass communication, 2017
This paper approaches the Moroccan broadcast media landscape in the age of globally internetworked digital broadcasting systems through an integrated critical content-analysis of TVM's viewing frequency, cultural normalization effects, and reception patterns as manifest among Moroccan youth. TVM is short for TV Morocco, a handy English substitute for SNRT (Societé Nationale de Radiodiffusion et de Télévision, National Radio & Television Broadcasting Corporation). The paper, first, presents a succinct historical account of the station's major stages of institutional and structural evolution since its inception to date. Second, it tries to measure the channel's degrees of watchability and needs satisfaction partially with a view to clarifying what this study sees as a phenomenon of satellite and digital migration of many Moroccans to foreign broadcast and electronic media outlets. Third, the paper attempts to demonstrate if TVM exerts any consolidating or weakening effects on the cultural identity patterns in Morocco purportedly resulting from an assumed normalization process. These three undertakings are carried out on the basis of a field survey targeting a random sample of 179 Moroccan second and third year students of English Studies at Ibn Tofail University, and an elected set of media approaches like Uses and Gratifications Theory, Social Cognitive Theory, Cultivation Theory, and Cultural Imperialism.
Media Impacts on Culture Identity
Bothe electronic and printed Media without doubt have significance impacts on individual and cultural identity.it is a fact that cultural identity and Media are correlated and interconnected phenomena these days, where Media are source of transformation of new and modern ideas, development of human capital and information among youth, but on other side they are threat to socio-cultural environment in the context of identity. According to the report that 90% youth are effected by Media in the context of decline religious observance, losing the traditional marriage patterns and also losing cultural gender stereotypes while also they are going to violence and sex.this study has identified influence of Media on cultural identity but main objective was to investigate the Media impacts in term of religious crises, changing marriage patterns, changing gender stereotypes and create violence among youth. Cross-sectional study was conducted through Quota sampling on the basis of sex and age to examine the effects of Media on cultural identity. The quantitative method/approach was used in order to find out magnitude of problem through 50 respondents sample from Malakand University departments in which 25 respondents were Male while 25 respondents were Female from 500 targeted populations of malakand university Departments, out of 22 department populations 3000. After collecting the data, it was analyzed and presented in the form of tables and discussions were made on the basis of findings and results derived. And the proposed hypotheses were tested and verified. From the data and situational analyses it was found that Media have impacts on cultural identity. The data demonstrates that among total 100% respondents, 76.8% respondents expressed that higher exposure to Media higher will be declining the religious observance among youth and 75% respondents expressed that influence/impact of Media lead to changing the pattern of marriage, while 75.8 respondents demonstrate that exposure to the Media result to changing of gender stereotypes and 80.6% respondents illustrated that violence and sex in the Media contribute to violence and sex in society of youth. Finally, conclusions have been drawn. And for the solution of the problem practical suggestions and recommendations have been put forwarded
2019
The purpose of this research is to study the impact of globalization in cultural dimension in the sense of national identity with an emphasis on mass media among pre-university students in Babol. This research is a descriptive-analytical type that was carried out by using a survey method. To achieve the expected results in this research, a questionnaire was used to collect data. Pre-university students of Babol make up the statistical population of this research. Generally, 404 people were selected as a sample from a total of 3077. Stratified random sampling was used to run the sample. The results of correlation test show the relation between an independent variable by using different TV programs, satellite, and internet, mobile and dependent variable. The results of test correlation have shown that there is inverse and meaningful relationship between all variable of using TV with a sense of national identity of the student. Mobile also has the most inverse correlation with a sense ...
2015
Background: The aim of this paper was to investigate the relationship between the content use of the satellite programs and their role in the national identity formation of Hamadan youth. In this regard, the relationship between the national and international satellite channels with various aspects of national identity and seven social, historical, geographical, political, cultural, a religious and linguistic dimension was studied. This was a survey study which used Likert questionnaire to measure the main variable (the use of satellites) and depended research variable (national identity). In order to measure the reliability and validity of range the face validity of Cronbach's alpha coefficient was used. The sample size was 400 and the multi-stage cluster sampling method has been used. Overall findings indicated that young people in Hamadan spend part of their time for the content use of satellite and television networks which has made some changes in their beliefs and attitude...
Global, Hybrid or Multiple? Cultural Identities in the Age of Satellite TV and the Internet
There is a strong presumption by many that first satellite TV in the 1990s and now the Internet in the new millennium has begun to strongly globalize people’s identities. Ho- wever, many questions lurk behind this surface of apparent change. What is truly easily available to people, not only in physical access, but also in terms of effective access to understand or enjoy? How many new information and entertainment sources are truly global, versus transnational, national, regional and local? What are people actually choosing to read and watch amongst all these new options? What structural, economic, cultural and other factors guide people’s choices as they choose among all the new possibilities? What is the role of cultural history, language and proximity? What has been shared historically and what is coming to be shared now, in part through the new media themselves? What impacts do global media have compared to national, regional or other media have upon culture? In a larger sense, what impacts do today’s global media have on people’s identities and how should we understand both those impacts and the identities themselves in this new world? And what impacts to all of these phenomena and have on the structuring of cultural spaces and markets in at local, national, regional and global levels? The movement from traditional local life to modern interaction with mass media has produced identities that are already multilayered with cultural geographic elements that are local, regional (subnational but larger than the very local), transnational based on cultural-linguistic regions, and national (Anderson, 1983). In this study, we argue that new media users around the world continue to strongly reflect these layers or aspects of identity while many also acquire new layers of identity that are transnational, or global. In this paper, we examine the relationship between processes of hybridization of identity and culture over time and the buildup, maintenance, and even defense of various layers of multilayered identities. These layers of identity are articulated with a variety of media, such as television and the Internet, but not in a simple sense of being primarily influenced by media. Some layers of identity, such as those religious traditio- nalists hold, may actively resist many of the ideas most television channels and Internet sites and messages carry. These increasingly multilayered identities are articulated with a variety of changing structures. As we shall see below, social class and geography strongly structures who can access what new channels. Further, the media institutions themselves are becoming more complexly multilayered, even as they reach further geographically. Models, such as commercial TV networks globalize, but are also localized and regionalized as they engage the specific histories and institutions of a variety of cultures, media traditions and regulatory systems. Because of these kinds of adaptations and localizations, another notable theoretical strand we shall use here is hybridity. In our model, hybridity and multi-layeredness coexist and interact. Layers like the institutions, program genres, and audience identities for public service co-exist with layers for commercial networks, gen- res and audiences. Both can acquire and maintain substantial solidity, but both are also changing, in part as they interact with and change each other. One case, we will consider below, the global expansion of Discovery and similar networks, takes documentary and other genres from public service television and hybridizes them, or as many would say, waters them down, into a new global commercial form.