SATISFACTION OF DOMESTIC TOURISTS VISITING GULMARG IN JAMMU AND KASHMIR, INDIA (original) (raw)
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IJRTBT SATISFACTION OF DOMESTIC TOURISTS VISITING GULMARG IN JAMMU AND KASHMIR, INDIA
Gulmarg in Kashmir valley is globally acclaimed round the year tourist destination with extensive natural beauty and impressive snow-covered mountains. Gulmarg host many tourists annually. To maintain and escalate the existing charm of Gulmarg needs combined efforts from all tourism stakeholders of Gulmarg. But the more important thing is to evaluate the tourists' satisfaction, factors affecting their satisfaction, their intention to revisit and willingness to recommend Gulmarg to other people. Consequently, the present study aims to find out the answers to these questions. Study findings are based on the responses of 115 domestic (Indian) respondents from the study area. The study results reveal that tourists are satisfied with destination aspects and they are willing to revisit and recommend Gulmarg to other people as well. However, in some cases, tourists are not satisfied. The concerned service renders must review their existing customer based policies and improve service quality for the sack of their own business and destination image.
WHAT MAKES DOMESTIC TOURISTS SATISFIED? AN EMPIRICAL STUDY OF SRINAGAR (JAMMU & KASHMIR
Today, the world is changing rapidly and tourists' preferences are also changing consistently. When and where tourists' preferences changes, it reflects from tourists' attitude towards the destination and destination elements. Hence, this study is an attempt to examine the domestic tourist satisfaction on their visit to Srinagar and analysis of attractiveness of Srinagar. Srinagar is the main city and headquarter of Kashmir valley. It is also summer capital of Jammu and Kashmir State. However, in this study, desk and empirical research approaches are used to accomplish the objectives. This research is required to understand and considers tourists' perceptions towards Srinagar as a tourist destination; because any destination should be tourist oriented for high tourist satisfaction, as tourist satisfaction is key for destination success. Satisfied tourists are the brand ambassadors of a particular tourist destination which uses 'Word of Mouth' method to hype a particular tourist destination and suggest the same destination to others. The results of the study reveal that Srinagar is naturally and culturally very important destination and, almost, all the tourist facilities are available there. However, the food and beverage, transport and accommodation sectors are not up to the mark. Therefore, the service providers of these sectors need to review their existing policies and strategies related to these areas in order to upgrade the services to satisfy the tourists in a better way.
Satisfaction Level of Tourists in India: A Study of Kashmir Division of Jammu and Kashmir State
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Tourist satisfaction has been identified as an important concept in establishing the performance of different destinations. Given the increasing level of competitiveness, it is essential for tourism management authorities to understand the main factors causing satisfaction/dissatisfaction for the tourist. It is extremely important to take into account the way a tourist feels about the destinations they visit. Different kinds of tourists reach a particular destination with a specific objective and if the objective is fulfilled the tourist may like to visit the site again and recommend the site to others. A tourist destination ideally should fulfill the expectations of the tourist including tourism products and market. Each tourist destination could be engineered in the way that it can fulfill most of the aspirations of the visiting tourist. The area under study is ‘Kashmir division’ of the Jammu and Kashmir State of India is often called as the ‘Switzerland of the East’. The pur...
Satisfaction and Revisiting Behaviour of Tourists in India
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Despite the fact that the tourists choose and visit the destination after considering the available information, there are certain aspects of the destination which result in the satisfaction of tourists and their revisit behaviour towards a destination. The present paper aims to create a conceptual framework that incorporates the principles of service efficiency system and an efficiency to measure revisiting and recommendation behaviour at various tourist spots in the Union territory of Jammu and Kashmir in India. It used a formal questionnaire to interview 431 visitors to Jammu and Kashmir, India. Primary data was collected and subjected to a statistical software package for analysis. The dimension reduction (factor analysis) technique on the collected data decreased the 25 proposed variables into five new variable constructs. The finding showed that all new variables were relevant for influencing the overall satisfaction level, be them Indians or foreigners. Moreover, the results ...
What Determines the Tourist Satisfaction? Evidence from Jammu and Kashmir -India
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This study aims at analyzing the factors determining the tourist satisfaction towards Jammu and Kashmir tourism. The study is based on primary data which has been collected from 500 tourists respondents incorporating various tourism services and facilities provided by different stakeholders of tourism industry in the state of Jammu and Kashmir. The results revealed that the 7 combined services provided to tourists in terms of Transport, Accommodation, Food, Shopping, Public behavior & Security, Public services and Other Tourism Awareness are significantly affecting the satisfaction of tourists. Further, it was found that the suitable arrangements and availability of these factors can boost the tourist flow to the state. The state need to take up with the central government for expansion of existing aviation infrastructure so that all the major state capitals of the country could be air linked with Jammu and Kashmir. Rail and road connectivity need also be speeded up.
Tourist Satisfaction in Kashmir: An Empirical Assessment
Journal of Business Theory and Practice, 2013
Tourist satisfaction is one of the most important concerns of competitive destinations as it considerably<br />influences the tourist’s choice of a destination, the consumption of products and services and the<br />decision to visit the destination in the future. With the increasing role of tourism in the global economy<br />and growing competition in the global tourism market, the importance of enhancing the satisfaction<br />level of tourists is being recognized as a way to expand and maintain a large and loyal customer base<br />for long-term success. Satisfied tourists bring success to the tourism business. They are likely to revisit<br />and recommend the destination to their families and friends. On the other hand, dissatisfied tourists<br />may not return to the same destination and may not recommend it to other tourists. Even worse,<br />dissatisfied tourists may express negative comments about a destination and damage its mark...
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Tourism is now emerging service sector. The flow of tourist at tourism place is depending upon satisfaction of tourists regarding tourism place. Tourists’ satisfaction regarding tourism place is very important to develop tourism business. Tourists prefer to visit again and again at such tourism places where they get more satisfaction. This paper focuses on satisfaction of tourists in Sindhudurg and Palghar districts of Konkan region of Maharashtra. This research is based on primary data collected through questionnaire from tourists. Total Sample of 180 Tourists from both (90 from each district) from 8 tourists places from two districts are collected randomly using structured questionnaire. Chi-square test is used for testing the hypothesis. The analysis shows that there is significant relationship between Place of Tourism and Customer’s satisfaction from majority of factors of Tourism except attitude and behavior of local people
SERVICE QUALITY, TOURIST SATISFACTION AND REVISIT INTENTION : STUDY OF VISITORS IN JAIPUR
SHODH SANCHAR BULLETIN Vol. 10, Issue 39, July-September 2020 SIT Page Nos. 34-42, 2020
Tourism and hospitality industry is primarily a service industry where the entire focus of service provider is to satisfy customer's expectations, encouraging them for revisit and positive word of mouth. This study aims to investigate the relation of service quality with the customer satisfaction andrevisit intention at a tourist destination. This paper established a relation between customer satisfaction with service quality motivate for revisiting the Jaipur recently declared World Heritage City. Therefore,judgment of quality by consumer should be given the highest priority and their decision regarding the quality of service should be welcome by the hosts. A quantitative study using questionnaire of 320 responses were analyzed to generate findings. The result from the research study showed the constructs like destination facilities, destination attractiveness, price affordability and staff behavior contribute directly in satisfaction of tourists and their intention to visit the site again. This paper also highlights the management strategies in the tourism industry with future implications to enrich the experience of tourist visiting Jaipur. Keywords: Jaipur, Revisit Intention, Service Quality, Tourist Satisfaction
Evaluating and understanding the tourist experience: an empirical study in Jammu and Kashmir
Enlightening Tourism: A Pathmaking Journal, 2014
The aim of the present study is to identify and understand the tourist experience construct, and how it differs by their age, sex, income level, education and to suggest and recommend the strategies to develop the Jammu and Kashmir as a tourist destination and enhance its brand image. The study was carried out by collecting relevant information from secondary data sources, which included books, journals and reports published by government of India, Government of Jammu and Kashmir. A self structured Questionnaire was designed and distributed among the domestic and international tourists who visited Jammu & Kashmir. The sample size was 291 and the study was conducted in the whole state of Jammu and Kashmir. Data analysis was done by applying factor analysis, and descriptive statistics. There were five factors those constituted the tourist experience like ''Transportation and Service by the different Carriers', 'Services at the Destination', 'Hotels and restaurants', 'Infrastructure at the destination' and Safety Security and Crowd Management' and out of these the first two leaves the implications for further improving and developing the destinations in Jammu and Kashmir. The outcomes of the study as whole have significant managerial implications for destination marketing managers.