Market orientation and small and medium enterprises' (SMEs) performance in Nigeria: A review (original) (raw)
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Market Orientation Practices among Micro-Sized Enterprises: A Descriptive Evidence using MKTOR Scale
International Journal of Business and Management, 2018
Previous studies have found that market orientation practices were important in benefiting the continuity of the business firms. In this regard, the study tries to focus on the market orientation practices using MKTOR scale including customer orientation, competitor orientation and coordination between functions. The survey type of study was carried out among 136 micro-sized enterprises in Perlis and grouped into four major towns using stratified random sampling technique. Results from the descriptive analysis were shown that the mean value for the three market orientation constructs was at medium high level. The issue gives an overview of moderate market orientation practices amongst such enterprises. This finding provides useful enlightenment to micro-sized enterprises and related parties in developing the business in the future. Some implications to the related parties and future suggestions were discussed.
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Abstract Market orientation is a persistent theme in the marketing literature and its importance is being recognised increasingly in academic and business circles. Following its operationalisation by Kohli and Jaworski and Narver and Slater in 1990, many large business studies have substantiated the positive impact of market orientation on business performance. However, not much is known about the market orientation of small and medium businesses (SMEs).
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Market orientation is widely recognized as critical for competitive advantage and superior performance by researchers and marketing practitioners. A review of empirical studies on market orientation reveals that there are limited studies on the drivers of market orientation in both developed and developing economies. This paper reviews past studies with the intention of identifying possible avenues for further research on antecedents of market orientation based on the prepositions and framework by Kohli and Jaworski (1990).The paper also examines the research methodology employed in the studies and suggests solutions to the identified problems.
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Competitiveness of Indonesian Small and Medium Food Processing Industry: Does the Location Matter
In this paper, we compare the competitiveness between clustered and dispersed Small Medium Enterprises (SMEs) in Indonesian food processing industry. This study was driven by the important role of SMEs in Indonesian food processing industry for helping low income people access the low price foods. Furthermore, as Indonesian Government implements policy that support clustered SMEs, it could be expected that SMEs in the cluster area could pursue and emphasize different performance than their non clustered counterparts. Primary data was collected in West Java, Indonesia. The sample includes only companies with fewer than 100 employees and those operate in the food processing industry. We put market orientation, innovation, and business performance as proxy of competitiveness. Mean comparison statistics was used to compare market orientation, innovation and business performance of clustered and dispersed SMEs. The main findings were found through data analysis notably there was significant difference between clustered and non clustered SMEs in market orientation, innovation and business performance.
Market orientation in the context of SMEs: A conceptual framework
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A number of studies in the marketing literature have examined the construct of market orientation (MO). These studies generally show a positive link between MO and organizational performance. This paper examines MO specifically in the context of small and medium sized enterprises (SMEs). An in-depth review of the extant literature is used to develop a conceptual framework by exploring the major antecedents of MO, the MO-Performance relationship, and the key mediators and environmental moderators of this relationship. This paper also examines several studies on SMEs with respect to various aspects of this framework and offers suggestions for future research in order to understand more thoroughly how MO influences SME performance.
Determinants of SMEs Performance in Nigeria: A Pilot Study
Mediterranean Journal of Social Sciences, 2015
The objective of this research work is to examine and explore quantitatively a small sample of data on the determinants of SMEs Performance in Nigeria. The study adopted survey approach to collect 46 usable questionnaires from SMEs in Kano as one of the strata based on stratified random sampling method. The model produces six factors that are used as a determinant of SMEs performance in Nigeria. Therefore, validity and reliability of the instruments were examined through panel of expert and also the small sample of the data was analyzed using SPSS v18. Results confirmed the validity and reliability of the instruments adapted in the pilot study.
Market orientation and business performance: An analysis of panel data
The effect of market orientation on business performance has been extensively researched over the past two decades with authors generally agreeing on its positive outcome. It appears however that previous studies placed much emphasis on its applications in large scale organizations. Only recently have researchers begun to publish articles on the patterns of market orientation in small and medium scale organizations (SMEs) . Even so, it seems that researchers are yet to reach a common ground on the appropriateness of this management toolkit to SMEs. This study argues that it is in this sector that firms need to be more customer focus, monitor competitive trends, and respond appropriately to market intelligence in order to survive given evidence of their financial, technical and other constraints. Following an adoption of two popular scales in the literature, the study investigated the market orientation-performance link among Ghanaian SMEs using a survey to collect data on 191 firms. Results show that the development of market orientation in this sector rests more on the attitude of owners/ managers and, more importantly, the repeatedly reported performance implication of market orientation does not elude Ghanaian SMEs. More specifically, market orientation leads to superior performance under ceaseless competitive conditions. Conclusions are drawn; the limitations and directions for further investigations of the construct are provided.
Marketing orientation vs. innovativeness of SMEs of the Podlaskie Province
This research aims to examine the impact of marketing orientation on the innovation level among Small and Medium Size (SMEs) from Podlaskie Province. A survey utilizing a questionnaire was conducted among 137 companies in the Podlaskie Voivodeship. Altogether 3 hypotheses concerning marketing orientation and innovativeness level have been examined with the use of the hierarchical regression techniques. The relation between three types of marketing orientation and innovativeness has been analysed: customer orientation, competitor orientation and interfunctional coordination. The research results show that marketing orientation has a positive total effect on improving innovativeness. The conclusions suggest, contrary to the marketing orientation sources, that customer orientation hinder marketing innovation. A positive interrelation between customer orientation and competitor orientation, as a component of marketing orientation and innovation was supported. The positive interrelationships between inter-functional orientation and innovativeness was rejected. The study explores the relationship between marketing orientation and innovativeness, thus theoretically contributing to marketing orientation literature. Moreover, relevant ramifications are provided for management, concerning the ways to boost the level of innovativeness
Studying the relationship between Market Orientation and Organizational Performance has become a popular research topic in recent years. However, there is a lack of research conducted related to this topic in Sri Lankan Context. This Research addresses the relationship between Market Orientation and Organizational performance in Small and Medium scale manufacturing organizations in Sri Lanka. Based on the literature review developed four hypotheses that can be tested in this research study. Descriptive research design has undertaken and 240 respondents were in the sample. After developing the questionnaire, conducted a pilot test in order to measure the accuracy of the questionnaire. Data was analyzed by using both smart PLS and SPSS software and Demographic data analysis, CFA and SEM are used to analyze the data and test the hypotheses. Results shows that sub variables of market orientation (Competitor orientation, Inter functional Coordination and Social Benefit Orientation) are positively correlated with Organizational Performance while Customer Orientation is negatively correlated with the Organizational Performance in small and medium scale manufacturing industry in Sri Lanka. Managerial and theoretical implications are made based on the major findings and discussed the importance of the customer orientation for an organization in detail. The research study contributes to the managers for making and implementing market oriented strategies specially highlighting the importance of the customer centric approach. Future researchers can apply NEWMAKTOR model which is developed through this research study to measure the Market Orientation in different contexts.