Organizational strategies of Hilton. Strategic Management (original) (raw)
Related papers
Strategic planning consulting: hotel case
Espacios, 2020
The objective was to design the strategy in the Joint Venture Hotel Saratoga Ltd., using its own and novel procedure, which highlights the operationalization of the values; the SWOT analysis and the link with the Balanced Scorecard. The Board of Directors was trained and an institutional diagnosis was made through plenary sessions, supported by brainstorming and analysis of the problem tree, identifying the main difficulties. As a result, the institution's strategy was updated, expressing it in concrete performance indicators.
Operation Strategy as a Competitive Advantage in Hotel Industry
International Business Research, 2020
This paper explores the role of operation management in Hotel industry in Malaysia. It explains the contributions of operation management as a strategic tool for attaining customers’ satisfaction as well as sustainability. It reveals some of the examples of hoteliers that have thrived on these concepts.
Kenya's hotel industry is vastly affected by any minimal adjustments in their market area. Poor performance and unsuitability in these hotels is attributed to lack of, or poorly formulated strategies. It is upon this background that this paper aims to establish the factors which affect strategy formulation in Kenyan hotels. This is the main objective of the study. Specifically, the study purposes to find out how sales turnover and capital investment affect hotel strategy formulation. The researcher believes that this paper will help improve strategy formulation and furthermore help hotels to achieve their purpose. The paper adopted a descriptive research design targeting a population of 110 potential subjects from which a sample size of 56 respondents was drawn. Sample selection was done using stratified random sampling techniques. Data was collected using questionnaires. The collected data was analyzed using tabulated description and statistical commentary. Data analysis was done with the help of SPSS Program. Data presentation was done using tables, charts and graphs. 45 out of 56 staff of Windsor hotel participated and responded to the research questionnaires which represents 81% response rate. Validity and reliability were ascertained through adequate coverage of research objectives, peer review and expert judgment. A pilot study conducted at Utalii Hotel and re-administered to the same respondents confirmed consistency. The paper established that the majority of respondents (over 70%) agreed that sales turnover and capital investment affect strategy formulation in hotels. From the above findings, a vast majority believe that all the factors play a crucial role in strategy formulation. It is thus concluded that sales turnover and capital investment are key determinants when formulating strategy for classified hotels in Kenya. This paper recommends that top management commit key resources needed in preparing quality sales turnover reports that are crucial in formulating strategy. The paper further recommends that hotels commit their resources on investing in quality facilities that enhance strategy formulation initiatives. It is also recommended that these investment initiatives be done frequently and at all levels in the organization. It is therefore recommended that hotels develop mechanisms that adopt sales turnover and capital investment to guide in strategy formulation. The subject of strategy formulation has been studied for many decades but theoretical and empirical investigations remain limited.