"Journalistic text in a new technological environment: achievements and problems" MULTIMEDIA AND TRANSMEDIA STORYTELLING FORMING "SPIRITUAL TIES" BETWEEN RUSSIAN GENERATIONS (original) (raw)

Transmedia storytelling panorama in the Russian media landscape

Transmedia storytelling (TS) refers to media experiences expanded across multiple platforms. This article answers the research question about the specificity of Russian TS initiatives. The goal of the research is to emphasize the social and cultural contexts in which TS is inserted in Russia by reconstructing the panorama of the Russian transmedia landscape. The qualitative research is methodologically supported by an analysis of ocuments and materials regarding transmedia projects in Russia and presents an interdisciplinary theoretical approach (1) to explore the concept of TS and the variability of terminology in different contexts; (2) to situate the discussion of TS in the contemporary Russian media landscape and above all (3) to investigate examples of transmedia projects in Russia. Since TS is just emerging in Russian media and culture, the article concentrates on mapping the Russian transmedia landscape.

ICT and Transmedia Storytelling for Democratic Development in the Russian Political Landscape

2020

This chapter discusses the implementation of information and communication technology (ICT) and transmedia storytelling in Alexey Navalny's political campaign during the 2013 Moscow mayoral election in Russia. The aim is to analyze how the use of ICT across multiple media platforms contributed to the development of democratic practices in the Russian political landscape. Navalny's westernized, bottom-up political campaign was innovative in the country because it involved novel manners of engaging the public via online fundraising, door-to-door canvassing, engagement of volunteers, digital projects, and meetings with voters, for instance, which were not common practices at the time in Russia. Although Navalny lost the election, his candidacy represented advancement in terms of the use of ICT and transmedia storytelling to promote democratic development in the midst of autocratic Russia. If the democratic progress in the country will be maintained, it remains to be seen. The methodological approach is based on the transmedia analytical model developed by Gambarato (2013).

SPECIFICITIES OF MEDIA-DISCOURSE AND POLITICAL PR PATTERNS RECENTLY CONSTRUCTED IN MODERN RUSSIA

The author goes to the origins of adoption of current PR patterns and the model of media-discourse that are functioning in (New) Russia. He traces the history of Russian politicalregimès program installation, describes core mental attitudes of its unchangeable bosses. In particular he highlights the figure of present Russian President Vladimir Putin, analyses his tactics and long-term strategic desires. The overall goal of this article is to clarify the reason of why has Russia chosen exactly the contemporary practiced method of political self-presentation. Автор відстежує витоки усталення чинних PR практик і моделі медіа-дискурсу, які функціонують у (Новій) Росії. Прослідковано історію програмного налаштування російського політичного режиму, описано світоглядний гарт його незмінних очільників. Зокрема увагу зосереджено на постаті нинішнього російського президента Володимира Путіна, проаналізовано його тактичні заходи і довгострокові стратегічні прагнення. Загальний поклик цієї статті – прояснити, чому Росія обирає саме такий постійно практикований метод політичного само-представлення. Contributing to the collective monograph " Memory, Conflict and New Media " , Ellen Rutten, professor of Slavonic literatures at the University of Amsterdam, discusses constructing of national identities in a number of post-Soviet countries. She chooses several topics, focusing mainly upon semantic content of key-research categories (creative worker`s blog, foregrounding authenticity, language culture), examining axiological and psychological dualism between pro-and contra-representatives of Soviet legacy, scrutinizing online-debates as the pivot of media-discursive domain. This permits her to form the concept of 'imperfection' and work out well-designed, thought-through in the details analytical project. We ought to agree completely with the approach she has applied while substantiating the mentioned concept. Indeed the result of memory wars (relation to the past), occurring, in particular, in a digital space, is much responsible for decisive sample of nation-building strategy and adopting of the guideline of (both national and foreign) state policy. Longing for imperfection may come out as its basic attribute, when populistic rhetoric gets mixed with decently elevated ambitions. It can be, actually, the matter of manipulation – a way in which the memory is revered and, correspondingly, the history is treated. The famous Ukrainian historian Yaroslav Grytsak said right the following: " everything we do bears a sign of our feeling not as the pure scientists but as the public figures, those who belong to the realm of politics; in fact it is producing of certain senses (meanings) " [1]. He added that the most important sense gets the manner of interpreting history, when facts are embedded in a specified transcription. Another thesis (usually cited as the full expression) stands that we do not develop as personalities until make the conclusions on the lessons of past. From the Latin proverb " Historia magistra vitae est " we receive exactly the same message:

Behind the Screen: Russian New Media

1997

Should we be surprised that as the new computer-based media expand throughout the world, intellectual horizons and aesthetic possibilities seem to be narrowing? If one scans Internet-based discussion groups and journals from London to Budapest, New York to Berlin, and Los Angeles to Tokyo, certain themes are obsessively intoned, like mantras: copyright; on-line identity; cyborgs; interactivity; the future of the Internet. This follows from the Microsofting of the planet, which has cast a uniform digital aesthetics over national visual cultures, accelerating the globalization already begun by Hollywood, MTV, and consumer packaging: hyperlinks and cute icons, animated fly-throughs, rainbow color palettes, and Phong-shaded spheres are ubiquitous, and apparently inescapable. So, given its intellectual traditions, totalitarian experience, distinct twentieth century visuality (a particular mixture of the Northern and the Communist, the gray and the bleak), and finally, its continuing pre-occupation with the brilliant avant-garde experimentation on the 1910s and 1920s, can we expect a different response to new media on the part of Russian artists and intellectuals? What will - or could - result from the juxtaposition of the Netscape Navigator web browser's frames with Eisenstein's theories of montage? It would be dangerous to reduce heterogeneous engagements to a single common denominator, some kind of unique "Russian New Media" meme. Yet a number of common threads do exist. These provide a useful alternative to the West's default thematics, while articulating a distinctive visual poetics of new media.

Journalism Education in Russia: Contemporary Tends in a Historical Context

online) is a peer-reviewed scientific journal that seeks theoretical and empirical manuscripts and book reviews that examine the way in which similarities and differences articulate mass communication relations on a global scale. It also explores the way in which similarities and differences open up spaces for discourse, research and application in the field of mass communication praxis. JGMC seeks innovative articles that utilize critical and empirical approaches regarding global mass communication, including, but not limited to, systems, structures, processes, practices and culture. These articles could deal with content, as well as its production, consumption and effects, all of which are situated within inter-and trans-national, cross-cultural, inter-disciplinary and especially comparative perspectives. All theoretical and methodological perspectives are welcomed. All manuscripts undergo blind peer review. JGMC is published online and in hard copy form. The online version is open access, which means it is available at no charge to the public. Visit www.MarquetteBooks.com to view the contents of this journal and others. Softcover and hardcover versions are published once a year.

Russian Literature and the Power of Media

Proceedings of the International Conference on Interdisciplinary Language, Literature and Education (ICILLE 2018), 2019

Russian literature became famous for its history. Social and political changes have influenced the role of the development of Russian literature. This paper discusses the power of the media to help the development of Russian literature. Starting from the discovery of the letter Cyrrilic by Saint Cyrril and Methodius in 988, and subsequently developed to be widely known throughout the world. The problem in this paper is how unique the development of Russian literature relates to the power of the media. And the purpose of this paper is to know that media power greatly influences the development of Russian literature. Through a historical approach, the paper presents several periods of Russian literature; Ancient Russia, the Soviet Union, Glasnost, and Post Glasnost. Starting from the invention of printing machines that influenced the world of literature, where literary works were printed and spread throughout the world. The number of readers of literature are increasing. The author became more widely known. The impact of social and political developments in Russia is shown in literary works that tell the life of the people. In the Soviet era, some works were banned. But the authors can publish their work through Samizdat and Tamizdat. The situation changed after Gorbachev declared glasnost and perestroika. The freedom of writing is given to the writer. In the late 1980s many works previously circulated in the form of samizdat were officially published. Furthermore, in the 20th century, the internet became part of the literature. Free online availability of twenty or more prominent literary magazines has prompted critics to question whether the electronic version will reduce people's reading interest. But not everyone likes reading literature through online.

Journalism Education in Russia: Contemporary Trends in a Historical Context

"DEVELOPING MEDIA THEORY" AS A MIXED COMMUNICATION THEORY: A RUSSIAN MEDIA CASE

Developing Media Theory" is considered as a mixed media theory. Because the theory includes the efforts of the developing countries to adapt some of the principles and norms of the four previously published media theories to their own media systems. According to the developing media theory, which is a kind of authoritative media theory, governments in developing countries have played an important role, function and responsibility in the political and economic development of the media. In this context the most important manifestation of Russia's media system is that state control has a limited pluralism. At the same time Russia, the fact that the media is strongly under state control opens the way for the government to continue to provide a strong state control after the market liberalization. In the framework of the Development Theory that emerged within the basic fabric of developing countries, the important role of the media around the concept of "westernization" in Russia, it cannot be said that the Russian media is shaped in line with national goals and serves these purposes. In this paper, the media in Russia was assessed in terms of a holistic view by using qualitative research method. The research problem was Developing Media Theory and it was studied with an interpretive approach from the Perspective of Russia. As a result of paper the media in Russia cannot fully fulfill its functions although it is on its way to becoming one of the ideological apparatus of the state.

"Journalistic text in a new technological environment: achievements and problems" MULTIMEDIA AND TRANSMEDIA STORYTELLING FORMING "SPIRITUAL TIES" BETWEEN RUSSIAN GENERATIONS (original) (raw)

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