IMPACT OF CULTURE ON THE CONSUMER BEHAVIOR (original) (raw)
Cultural Factor Highly Influences On Consumers & Their Buying Behavior – In Indian Context
2013
Culture is the part of every society and is the important cause of person wants and behavior. The influence of culture on buying behavior varies from country to country therefore marketers have to be very careful in analyzing the culture of different groups, regions or even countries. Each culture contains different subcultures such as religions, nationalities, geographic regions, racial groups etc. Culture influences consumers through the norms and values established by the society in which they live. It is the broadcast environmental factors that influence consumer behavior. Cultural values are enduring and any attempts to change them generally fail. The study of culture is concerned with a comprehensive examination of factors such as language, religion, knowledge, laws, art, music, work patterns, social customs, food etc. of a society In fact, culture includes everything thing that reflects its personality. Therefore, Culture is learned as a result of social experiences. In the c...
The cultural influence on consumer behavior in India
Environment Conservation Journal, 2013
This paper examines the effect of culture on the tried to study in the change of behavior of consumers and their concern for their culture. Today's era can be quoted as the era of consumerism where the market is designed and customiz emerging trends in shopping and the changing shopping habits of Indians. Today the market has entirely changed the way of celebrating and living of consumers, on the other end Indian customers have accep which are the resultant of the Globalization and Media, which is the most efficient and effective path of advertisement and awareness
Journal of Consumer Research, 2005
This article provides a synthesizing overview of the past 20 yr. of consumer research addressing the sociocultural, experiential, symbolic, and ideological aspects of consumption. Our aim is to provide a viable disciplinary brand for this research tradition that we call consumer culture theory (CCT). We propose that CCT has fulfilled recurrent calls for developing a distinctive body of theoretical knowledge about consumption and marketplace behaviors. In developing this argument, we redress three enduring misconceptions about the nature and analytic orientation of CCT. We then assess how CCT has contributed to consumer research by illuminating the cultural dimensions of the consumption cycle and by developing novel theorizations concerning four thematic domains of research interest. T he past 20 yr. of consumer research have produced a flurry of research addressing the sociocultural, experiential, symbolic, and ideological aspects of consumption. In this article, we offer a thematic overview of the motivating interests, conceptual orientations, and theoretical agendas that characterize this research stream to date, with a particular focus on articles published in the Journal of Consumer Research (JCR). Owing to the length constraints of this forum, we regrettably cannot give due consideration to the full spectrum of culturally oriented consumer research that appears in other publication venues such as the Euro
Social Psychology of Consumer Behavior
Psychology Press eBooks, 2008
O ne of the most difficult choices that multinational corporations face is deciding whether to run the same marketing campaign globally or to customize it to the local taste in different countries. In many cases, companies develop their marketing strategy in one country and then do "disaster checking" as they launch the same strategy in other countries instead of trying to discover what would work best in each market (Clegg, 2005). This often leads to ineffective marketing campaigns and damaged reputations. As new global markets emerge, and existing markets become increasingly segmented along ethnic or subcultural lines, the need to market effectively to consumers who have different cultural values has never been more important. Thus, it is no surprise that in the last decade or so, culture has rapidly emerged as a central focus of research in consumer behavior. What Is Culture? Culture consists of shared elements that provide the standards for perceiving, believing, evaluating, communicating, and acting among those who share a language, a historical period, and a geographic location. As a psychological construct, 217
Cross Cultural Perceptive of Consumer Behavior-An Overview
Shanlax publication, 2018
Culture is everything that is socially learned and shared by the people from an overall population. Culture contains material and nonmaterial components. Nonmaterial culture joins the words people use; and the inclinations they look for after. Material culture involves all the physical substance that have been changed and used by people, for instance, gadgets, auto mobiles, lanes and farms. In an advancing and client direct setting, doodads of the material culture would fuse each one of the things and organizations which are made and exhausted. Displaying associations, for instance, safe way stores. Nonmaterial culture would consolidate the way by which customers shop in super markets, our need for fresher and better things, and our response to the word bargain. Introduction As the broadest part of the full scale social condition, culture has an unavoidable impacts customer. However in spite of expanding research consideration, culture stays troublesome for advertisers to get it. Many definitions have confounded specialists about what "culture" is or how culture attempts to impact shoppers. Luckily late hypothetical advancement help clear up the idea of culture and how it influences individuals. We regard culture as the implying that are shared by the vast majority in a social gathering. In an expansive sense, social importance incorporate basic emotional responses. run of the mill perception, and trademark examples of conduct. Simple society sets up its own vision of the world and develops that social world by making and utilizing implications to speaks to essential social refinements.
COMMON FACTORS INFLUENCING CONSUMER BEHAVIOR
Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, ethnography, marketing and economics, specially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and behavioural variables such as usage rates, usage occasion, loyalty, brand advocacy, willingness to provide referrals, in an attempt to understand people's wants and consumption are all investigated in formal studies of consumer behaviour. The study of consumer behaviour also investigates the influences, on the consumer, from groups such as family, friends, sports, reference groups, and society in general. The study of consumer behaviour is concerned with all aspects of purchasing behaviour-from pre-purchase activities through to post-purchase consumption, evaluation and disposal activities. It is also concerned with all persons involved, either directly or indirectly, in purchasing decisions and consumption activities including brand-influencers and opinion leaders. Research has shown that consumer behaviour is difficult to predict, even for experts
Cross-Cultural Consumer Psychology
Handbook of Consumer Psychology, 2014
Every year, multinational companies spend billions of dollars in marketing their products around the world. Some of this money is wasted or, worse, actually damages the marketer's reputation through cultural or linguistic faux pas (e.g., Ricks, 1983). As new global markets emerge, and existing markets become increasingly segmented along ethnic or subcultural lines, the need to market eff ectively to consumers who have diff erent cultural values has never been more acute. Th us, it is no surprise that in the last ten to 15 to 20 years, culture has rapidly emerged as a central focus of research in consumer psychology. What is Culture? Culture is a crucial concept for the understanding of consumer behavior because it is the lens through which people view marketing messages and products. Culture consists of shared elements that provide the standards for perceiving, believing, evaluating, communicating, and acting among those who share a language, a historical period, and a geographic location. As a psychological construct, culture can be studied in multiple ways-across nations, across ethnic groups within nations, across individuals within nations (focusing on cultural orientation), and even within individuals through the priming of cultural values. As will be discussed presently, regardless of how culture is studied, cultural distinctions have been demonstrated to have important implications for advertising content, persuasiveness of appeals, consumer motivation, consumer judgment processes, and consumer response styles.