Cultural Factor Highly Influences On Consumers & Their Buying Behavior – In Indian Context (original) (raw)

The cultural influence on consumer behavior in India

Environment Conservation Journal, 2013

This paper examines the effect of culture on the tried to study in the change of behavior of consumers and their concern for their culture. Today's era can be quoted as the era of consumerism where the market is designed and customiz emerging trends in shopping and the changing shopping habits of Indians. Today the market has entirely changed the way of celebrating and living of consumers, on the other end Indian customers have accep which are the resultant of the Globalization and Media, which is the most efficient and effective path of advertisement and awareness

CULTURE INFLUENCE ON CONSUMER BEHAVIOR

Culture is the collective values, customs, norms, arts, social institutions, and intellectual achievements of a particular society. The study of culture is a challenging undertaking because its primary focus is on the broadest component of social behavior-an entire society, or in comparing and contrasting the cultural differences and similarities and more than one culture. In a diversified country like India cultural factors exert the broadest and deepest influence on consumer behavior. Culture influences consumers through the norms and values established by the society in which they live. The impact of culture is automatic and almost invisible. Culture affects how consumers use or consume products. Consumer buy products to obtain function form and meaning, all of which marketers must consider since they are defined by the cultural context of consumption. This paper is to understand the culture value and how it influence consumer behavior and for a marketer it is important to know the behavior related to culture as it is one of the main cause bringing change to the market and the buying behavior of the consumer.

Effect of Culture in Consumer Buying Behaviour: An Exploratory Study of Indian Retail Market

2020

Right from the conceptualization of societal norms and regulations, culture has dominated the psychology of individuals. It can be interpreted as a sum of rituals, norms and values that are shared by persons belonging to a society and are passed on from one generation to another. By contemplating this fact, it becomes extremely vital to investigate that in a country like India which is a boon of rich cultural heritage, how efficiently prominent determinants form cultural norms so that Indian retail merchandisers can formulate their marketing policies accordingly and satisfy their consumers through profitable deals. As culture makes up the mentalities of individuals, it also impacts their buying behavior regarding the goods or services they purchase from the retail market. This paper primarily explores the determinants of culture and the extent to which they impact consumer buying behavior as the retail market is expanding greatly due to which, it has become significant to understand...

India a Culture with Change and Continuity in Consumer Behaviour

International Journal of Management Studies, 2018

Culture plays silent as well as robust role in moulding consumer behaviour. Indian culture is a symphony of various cultural instruments. Culture gets power from region and religion. We can broadly divide Indian culture into three categories Westernization, Nationalist cultural style, Popular culture style. This research aims to find out the difference in consumer buying behaviour on the basis of selected cultural ideologies. We are also interested to find out the difference in consumer behaviour on the basis of regionalism and religion. Data is collected from the Northern parts of India and statistical tool like paired t-test along with ANOVA is applied on the collected data. There is no significant difference is found on the two hypotheses based on cultural factors. There is a significant difference found between the regional influence on consumer decision making and influence of religion on consumer decision making.

Influence of Culture on Consumer Behavior and its Impact on Businesses

This paper focuses on the relationship between the consumer’s culture, consumer’s behavior and how these two factors affect businesses. The behaviors of different groups of consumers located in different communities, regions or countries, it is influenced by its culture. To understand consumer’s consumption habits international marketers have been studying the cultures to obtain the information to influence consumer’s behavior. The differences between the organizations’ culture and the consumer's culture can affect the businesses products or services performance. A cross-cultural strategy is essential to minimize the risk of business failure. Culture is difficult for marketers to understand because of its diversity. Each culture has its identity and is constantly shaped by extremal factors. The United States could be classified as a multicultural country because of its world trade agreements and its high immigration rates. For that reason, companies based in the U.S. are particularly susceptible to consumers' culture and behaviors. Furthermore, these cultural minorities are expected to grow in the next five years. For marketers, the study of culture is complicated by rapidly changing demographics and other factors. The research on this topic is multidisciplinary and includes economics, psychology, sociology, and anthropology. Consumers' culture and behavior are closely related. Culture allows marketers to recognize the factors that influence the individual thought process. The individuals' cultural features vary depending on the geography, demography, religion; these characteristics make each culture, and the individuals’ thought processes differ significantly. To understand how national consumer behavior works, marketers have been using different methods. However, these methods must be adapted to face greater diversity. However, even with a lack of understanding, some businesses have achieved a significant influence on consumers' behavior. The results of successful culture comprehension and behavior management are the index of satisfaction and consumer loyalty. To understand and achieve the goal of this thesis the research methodology used was based on qualitative measurements to determinate the relationship between culture and consumer behavior and its effects on businesses. The qualitative approach provided subjective information about the thesis subject. The method of this research is based on secondary sources: content analysis of textbooks and articles.

IMPACT OF CULTURE ON THE CONSUMER BEHAVIOR

Consumer is that persons who desires, needs and requires marketing components in their capacity as buyer. Typically marketers are defined to have the ability to control the behaviors of customers, but actually they have a neither.

Culture in advertising: model for Indian markets

Journal for Cultural Research, 2020

Advertising is omnipresent and cannot be ignored. The advertisers intertwine the cultural practices prevalent in the country to make a lasting impact on the viewers. The culture of the nation has a deep impact on the psychology of the individuals and therefore can increase the recall value. India is extremely rich in culture and heritage; thus, the advertisers get opportunities to project cultural values in different ways. One such way is to use emotional appeals in the advertisements so as to reach the heart of the target audience. There are deluge of advertisements targeting young consumers which reflect Indian culture. The study attempts to develop a model for depiction of culture in the advertisements taking into account the rituals, clothing, language, jingoism, festivity, religion etc. The analysis of 200 print advertisements is done to identify significant cultural values that are transmitted to consumers. A model is proposed by using exploratory factor analysis and confirmatory factor analysis and then impact on recall value is determined.

The Influence of Cultural Factors on Consumer Buying Behaviour and an Application in Turkey

The Influence of Cultural Factors on Consumer Buying Behaviour and an Application in Turkey Assist. Prof. Dr. Yakup Durmaz GJMBR (2014) Volume 14 Issue 1: 37-44. Category: L68 · Added: Apr 03, 2014 · Rating: οοο · Link Nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered the cornerstone of consumers so it has a crucial place in the perception of marketing. Marketeers closely interested in this issue to know the family which changed and renewed in course of time. It provides a tremendous advantage for a marketeer to know the family structure and its consumption characteristics (Durmaz and Zengin, 2011: 53). In this study, the affect of cultural factors on consumer buying behaviour is investigated. A survey was conducted on 1400 people from the different parts of Turkey. The information acquired from the results are analyzed and interpreted by the c...

A Cross Cultural Study of Consumer Decision Making In India and France

Academy of Marketing Studies Journal, 2021

Purpose: There are over 1000 French subsidiaries in India. The research found that "culture" was an important area of concern for these businesses. However, little research has been done to understand the impact of culture on business in these two countries. The objective of this study is to understand the impact of culture on these businesses. Methodology: A survey using Hofstede's cultural dimensions and consumer decision-making styles studied the behavior of Indian and French consumers. The sample included 47 Indians and 39 French students undergoing their postgraduate management program. Findings: The study which partially supported Hofstede's cultural dimensions found Indians and French to be quality conscious, price-conscious, impulsive, and not brand loyal. However, while Indian consumers were more brand conscious and innovative, French consumers were confused with over choice. Implication: Implications for marketing in both countries, though similar, emerge differently due to demographic profile changes. Contribution: The study contributes to furthering the understanding of the cultural dimension for the success of Indo-French subsidiaries.