Transformationof the values of Generation Z - residents of the digital society of sustainable development (original) (raw)
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Generation Z and Its Value Transformations: Digital Reality Vs. Phygital Interaction
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The impact of phygital reality on generation Z is the focus of this article. Phygital is understood as a system of interaction in the new world when digital space penetrates the physical and integrates with a person. For researchers, as well as for representatives of business, education, and media culture, the question of how phygital reality practices influence formation of the values of the most active digital audience-generation Z is becoming more and more relevant. Issues of value system are commonly seen among a typical representative of the generation Z that lives in St. Petersburg. The change in the value priorities of modern society is investigated. An analysis of the results made it possible to obtain the image of generation Z from generation Y viewpoint, to study the hierarchy of values of generation Z and to draw inter-generational analogies. It is shown that some features attributed to this generation are not supported by data. The results of the study of the value system of a typical representative of generation Z in St Petersburg are in some contradiction with the value system of generation Z in other countries. The authors believe that generation Z studies present valuable material for developing governing solutions in terms of desired goals and actions to achieve a developed digital society.
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Generation Z, those born between 1997 and 2012, represents a cohort uniquely equipped to navigate the complexities of the 21st century. This generation, shaped by rapid technological advancements and unprecedented global interconnectedness, has emerged as digital natives, masters of technology, and champions of social justice. Unlike previous generations, Gen Z embodies a pragmatic approach to problem-solving, favoring actionable solutions over ideological purity. Their activism spans across global issues such as climate change, human rights, and social equity, demonstrating their commitment to creating a more just and inclusive world. Grounded in philosophical theories like Cosmopolitanism and Postmodernism, and sociological perspectives such as Globalization Theory and Technological Determinism, Generation Z navigates identity, culture, and truth with a fluidity that reflects the postmodern condition. This book delves into the distinctive qualities of Generation Z, exploring how their unique blend of digital fluency, global awareness, and commitment to mental health and financial pragmatism positions them as the architects of our future. Through a detailed examination of their influence on global movements and societal change, this work highlights how Generation Z is not merely inheriting the world—they are actively shaping it for generations to come.
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The article presents the values of generations living in different regions of North-West Russia. The research identified changes in the values of generations over the period of 2009–2018. The first stage was conducted in 2009, the second one in 2018. The study involved 769 people (288 men and 481 women) aged 16-83 living in Arkhangelsk and Arkhangelsk region, St. Petersburg and Leningrad region. The theoretical and methodological basis of the study was a sociological approach to generations as well as socio-psychological interpretation of a generation as a large social group. We tested our hypothesis ether there are any differences in generational values and how they changed since 2009 in a Metropolis and Regional Centre. We studied values using the Russian version of Schwartz’s Value Survey adapted by V. Karandashev (Karandashev, 2004). Statistical analysis was carried out with the help of Statistica 10.0 software package. We calculated primary statistics and used the criteria anal...
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Development processes are ongoing. Jumping growth and development in the social systems is not possible. It is possible to accelerate the technological and technological progress in accordance with the evolutionary laws of gradualism. The existence of created values throughout the history of creation must correspond in a harmonized form with nature. More knowledge and less distrust is the formula for the survival of human civilization. Rational intentions of survival and duration are the results, not profits. Is the ecological movement a revolt against a conspiracy to destroy natural resources and its natural laws based on the evolutionary functioning? For the purpose of active response, it appears that the material aspect of development will increasingly be replaced by the non-material and innovative achievements. What is in sight: intellectual capitalism or the destructive power of mind and capital? Due to the fragmentation of knowledge, we have to rediscover the theory of systems...
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Pro-Environmental Behaviors of Generation Z in the Context of the Concept of Homo Socio-Oeconomicus
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The research reported here aims to investigate the pro-environmental behavior of respondents in the context of the concept of homo socio-oeconomicus. The main research question addressed in this paper considers the pro-environmental behavior of Generation Z representatives, due to the fact that this age group is believed to display different behavior patterns. In order to identify the differences in the pro-environmental behaviors of Generation Z, the results obtained from this group have been confronted with declarations of respondents from an older group (aged 25 to 65). It is worth noting that in the research on pro-environmental behavior of households in Poland conducted so far, Generation Z has not been taken into consideration as a separate demographic, so this study aims to make a contribution to the existing research gap. The data on the surveyed population were obtained through a standardized research questionnaire. The survey was carried out using the internet surveying te...
Digitalization-a Key to Sustainable Development
In this era of technical progression, where everything revolves around the alphabet “e”, the digitalization has come up and spread its wings over all the spheres of life. The massive use of digital devices and mounting dependency of man on them clearly states that digitalization is the need of the today’s fast going life where time is treated as money and as far as digitalization is concern it save both time and money so it’s not wrong to say that it has the potential to revolutionize the socioeconomic growth parameters thus, it has developed a symbiotic relationship with complete growth and sustainable development. More over digitalisation has also simplified the functioning and process of various areas like administration, regulation, planning and operations of the socio-economic sphere by eventually enriching the quality of work. All these feature of the digital age act as mile stones in process of achieving sustainable development, as when the societies are digitally empowered, ...