IDENTIFYING FACTORS INFLUENCING SATISFACTION AND HENCE SELECTION OF MOBILE SERVICE PROVIDERS AMONG YOUTH: A STUDY OF STUDENTS OF DELHI UNIVERSITY (original) (raw)
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CHOICES OF MOBILE SERVICE PROVIDER AMONG STUDENT OF UiTM CAWANGAN KELANTAN KAMPUS KOTA BHARU.pdf
The Choices of Mobile Service Provider among Student of UiTM Cawangan Kelantan Kampus Kota Bharu , 2017
Mobile service provider is a company that offers transmission services to users of wireless devices through radio frequency (RF) signals rather than through end-to-end wire communication. In Malaysia, there are many mobile service provider that well known to Malaysian such as Maxis, Celcom, Digi and so on. Each of them have their own specialties. 217 samples have been selected randomly from the total students of UiTM Cawangan Kelantan Kampus Kota Bharu. The objectives of this research are to investigate the significance of factor influencing students in choosing mobile service provider, gender, average of spending on mobile service provider per month, expenditure per month and type of mobile service plan in contributing factors toward the usage of 1GB mobile internet per month less or equal to RM 15 by students. Also, to find the final binary logistics model to determine which independent variables that contributed to usage of 1GB mobile internet per month less or equal to RM 15 by students. Binary logistic regression was used to analyze the data in order to achieve the goals. In conclusion, the significance factor that influenced more on usage of 1GB mobile internet per month less or equal to RM 15 by students was type of mobile service provider plan and the final binary logistic model obtained was Z 2.989 – 1.837 Type of mobile service plan.
In the present scenario of information explosion, the role of media & advertisements play a major role to changing the perception of consumer about the brands & services. The telecommunications is playing a very important role in our economy. This study helps to know the behaviour of the consumer about the mobile operators. This study also helps to know the relationship between consumers satisfaction, consumer retention & consumer loyalty towards the mobile services with special reference to Jabalpur City. This research study also helps to know the reason for the dissatisfaction of the consumer. The sample size of the study is 200 consumers it will taken by using the simple random sampling technique. A structured questionnaire approach to be adopted for the data collection with the help of likert 5 scale model. Both the primary and secondary data explored. The various statistical tools & techniques use for the analysis of data, most of the findings derived from analyzing the collected data which have been summarized in the conclusion and managerial implications.
International Journal on Customer Relations, 2018
Mobile phones have become a part of our daily life. India has the second-largest telecom network in the world. Mobile based Internet is a key component of Indian Internet usage, with seven out of eight users accessing Internet from their mobile phones. In present scenario, it has become very important to analyse the dynamics of consumer behaviour in the telecom industry, as the industry has got ample opportunity to grow in near future also. This analysis may be vital for different companies, in order to improve and modify their existing marketing model. This study aims to gain knowledge about key factors that influence consumer behaviour in telecommunication sector. Keeping this in mind, the paper aims to study whether the mobile phone consumers are price conscious or rendered for good network & service. In this study, we have conducted our survey from retail outlets to common consumers within various age groups as well as various income groups in Asansol-Durgapur industrial region (a selective industrial area) of West Bengal. The survey period was from July 2015 to December 2015 (six months). The intention of our research is to know how the Indian telecom network & service providing companies satisfy the consumers and also to get a clear idea about the satisfaction levels, trends and what modification/improvement they would like to bring in their marketing strategy to fulfill Indian telecom consumers’ real demand.
CONSUMER PREFERENCE AND SATISFACTION TOWARDS MOBILE PHONE SERVICE IN PONDICHERRY TOWN
The Telecom industry is one of the leading and fastest growing in the world as communication plays a vital role in the world and especially in India. It acts as a major catalyst for the economic growth. A total of 200 samples have been collected by using the simple random sampling method. For the study, both the primary and secondary data is collected. The primary data for the study is collected directly from target Respondents through structured questionnaire.
Consumer Behaviour in Selected Telecommunication Industry in India
International Journal of Research and Analytical Reviews (IJRAR), 2019
The Telecommunication industry is a transforming industry from its inception. As of now witnessing that the Telecommunication industry is going for a rapid change. In the process the India telecommunication industry has evolve as the second biggest telecommunication market in the world. In the way of transformation in telecommunication the new technologies and new players are keeping to come in Indian market. The offerings by the telecommunication players in India are needed to be study in the way of consumer behaviour. The study mainly focuses on the consumer behaviour in the selected telecommunication industry in India. In the study factors influencing and affecting the consumer buying behaviour has been identified towards telecommunication industry in India. Further it has been identified that which factors are more important to the Indian telecommunication customers who should be focused for better results as satisfied customers. Satish, et.al, (2011), in his study suggest that to prevent consumers from switching from one service providers to another new scheme, offers, technological advancements, and benefits with the services should be offered. This is an exploratory research in nature. The primary data has been collected through structured questionnaire. In this study Demographic variable were Gender, Age, Marital Status, Occupation, State of Living, Family monthly Income, Service Provider and Service Type. Total respondents were 859 and data has been analyzed through t-test, factor analysis and one way ANOVA. The hypothesis testing shows Gender, Occupation, Family monthly Income,
IRJET-CUSTOMER PERCEPTION TOWARDS MOBILE SERVICES – A CASE STUDY OF BSNL IN BHAVANI TOWN
Telecom is one of the fastest-growing industries in India and as the second largest market in the world. The BSNL is one pioneer and the largest segment in the telecom industry. Customer perception is the primary goal of every business organization. As the rapid changing business scenario for the entire transaction activities begins and ends with the customer. This study aims to focus that to identify the perception level of the customers on BSNL mobile service provider. So, it is very essential for the service provider to understand the influence of various Demographic variables that influence the perception and satisfaction level to win the hearts of the customers. For the purpose, a survey based descriptive research design adopted to conduct for this study in Bhavani Town. The Simple Random Sampling Method is used to collect data and to be collected from 91 sample respondents through a structured questionnaire. The data has classified and analyzed using percentage analysis, cross tabulation and chi-square analysis. The study find that demographic perception of the respondents were identified their choosing in the mobile service provider. The demographic factor does not influence the perception of the respondents in the BSNL mobile service provider. The study concludes that the service provided by BSNL is at the satisfactory level to the respondents. BSNL should focus on the promotional measures competitive to the private sector service providers, to enhance their service activity for the satisfaction of the customers.
International Journal on Information Sciences and Computing, 2008
In fewer than twenty years, mobile phones have gone from being rare and expensive pieces of equipment used by businesses to a pervasive low-cost personal item. In many countries, mobile phones now outnumber land-line telephones, with most adults and many children now owning mobile phones The mobile phone itself has also become a totemic and fashion object, with users decorating, customizing, and accessorizing their mobile phones to reflect their personality. This has emerged as its own industry. The researcher feels that the present study helps to know the perceptions of the customers and the service providers between the two major segments. i.e. rural and urban. It gives a proper idea on the customer's expectations which in turn helps in designing the various business plans to suit the customers in different segments
Mobile phones have become a necessity in human life. This is due to technological advances that allow people to communicate with each other anywhere and at any time. Mobile phone communication is a piece of equipment for the valuable use of people. The service providers are facing challenges, not only from the competitors, but also from their customers. The customer?s expectations and facts of the mobile phone service are also growing at the other hand. In this research article to assess the customers loyalty towards mobile phone services with appropriate statistical techniques.
Research Journal of Applied Sciences, Engineering and Technology, 2014
The primary objective of the study is to find out and analyze the customer perceptions on cellular phone services in India. Cellular phones are become the part of the life and the various barriers in the obtaining and usage of cellular services are lack of awareness, cost factor, perceptions of the customers on cellular phones etc. In addition the service quality, customer care, market competition brings lot of instability and reliability of the services. In turn it makes further confusion among the users. It paves an opportunity of providing limited services in the selective areas. It leads to a wide gap in the service quality and reliability between the urban and semi urban areas. It gives an opportunity to the researcher to survey on the facts and perceptions of the cellular phone users to find out the real situation and to suggest appropriate suggestions to overcome the issues in the market expansion and to improve the service quality of the cellular phone services in the sample area. To do this, the researcher selects a comparative approach. The data is collected by preparing a structured questionnaire and collected from the cellular phone users in the sample area. The study centered, in comparing the customers perceptions towards cellular phone services provided by the different operators in the states of India. The customers are from both urban and semi-urban places of India. In addition, customers were also classified on the basis of the type of services usage (i.e., post paid or pre paid). The basic parameters used for the purpose of comparing their perceptions are purpose of usage. The study has taken the demographic factors of respondents for analysis.
Abac Journal, 2013
The Indian telecom sector like any other industrial sector in the country has gone through many phases of growth and diversification. Starting from telegraphic services, the field of telecommunication has now expanded to make use of technologies like Global System of Mobile Communication (GSM), Code Division Multiple Access (CDMA) and Wireless in Local Loop (WLL) to 3G in the mobile phones. The research focuses on Customer Satisfaction of Mobile Phone Service Users Operating in the Malwa Region of the Punjab. In this study the opinions of 75 respondents were taken. The tools used for collecting the data were structured questionnaire and unstructured interview. For analysis purposes, Cronbach's Alpha, Weighted Average, Ranking, Chi Square and the Percentage method have been used. The results revealed that most of the respondents were satisfied with their current service provider but still twenty percent respondent's want to shift their service provider show maximum willingness for shifting to Airtel. Call Charges was the main reason of changing the service provider, with a weighed score of 3.53, followed by Poor Network and Poor Customer Care Service, having weighted scores of 3.21 and 2.20 respectively.