Marketing Strategy and Implementation in the Covid-19 Era. A Literature Review (original) (raw)
Related papers
Rethinking of Marketing Strategies Post Covid-19
RED’SHINE PUBLICATION INC., 2021
Marketing in the era of COVID-19
Italian Journal of Marketing
Scientific Annals of Economics and Business, 2021
RECREATING MARKETING STRATEGIES POST COVID-19: THE MARKETING
IASET, 2021
MARKETING DECISIONS: POST-COVID RESILIENCE STRATEGIES
Manager - The British Journal of Administrative Management, 2022
SHS Web of Conferences, 2021
European Journal of Economics and Business Studies
Consumer Behaviour during Pandemic of COVID-19
Journal of International Business Research and Marketing, 2021
Consumer Behavior and Business Strategy During the Early Stages of the COVID-19 Pandemic
Journal of Management and Business
International Review of Management and Marketing
Impact of Covid-19 on Consumer Behaviour: What has changed
Effect of COVID-19 on consumer behavior in the corporate sector
2021
Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances
Transnational Marketing Journal
Investigation on the Effects of COVID-19 on Consumers' Purchasing Behaviour
Prof. Md. Mamun Habib. Ph.D., FCILT, SMIEEE
International Journal of Advanced Management and Accounting, 2021
Advertising Strategies of Selected Brands in Times of Covid-19: A Comparative Analysis
Zenodo (CERN European Organization for Nuclear Research), 2022
A Study on Impact of COVID-19 Pandemic on Consumer Buying Behavior in Bangalore City
Journal of emerging technologies and innovative research, 2020
Consumer Research Process and Understanding Buying Behavior Post Covid -19
International Journal of Engineering Applied Sciences and Technology, 2021
International Journal of Innovative Research in Engineering and Management (IJIREM), 2024
The COVID-19 Pandemic at the Intersection of Marketing and Public Policy
Journal of Public Policy & Marketing
Post-Covid-19 Marketing Management Strategy In Digital Business
International Journal of Management and Business Economics
Changes in Consumer Purchasing Behavior Due to COVID- 19 Pandemic.
Journal of Marketing and Consumer Research www.iiste.org ISSN, 2021
Impact of Covid 19 Pandemic on Digital Marketing
EPRA International Journal of Environmental Economics, Commerce and Educational Management
COVID-19 Review, Analysis and Future Research Directions: Implications for Marketers
NMIMS Management Review, 2021
COVID-19 Crisis’ Consumer Impact: Developing an Adaptive Decision-Making Model
Labuan Bulletin of International Business and Finance (LBIBF), 2020
Changes in Consumers’ Purchase Patterns as a Consequence of the COVID-19 Pandemic
Mathematics, 2021
Consumer Buying Behaviour during Pandemics: A Case Study of Covid-19 Pandemic in Rural-Urban India
Rahul Kumar, Md. S H A H N A W A Z Abdin
Envisioning Business for a Better Tomorrow: Innovate, Integrate, Impact, 2021
The Trends of Marketing Literature during the COVID-19 Pandemic: A Review with Bibliometric Analysis
The Trends of Marketing Literature during the COVID-19 Pandemic: A Review with Bibliometric Analysis. OPUS–International Journal of Society Researches, 16(Özel Sayı), 3251-3273. DOI: 10.26466/opus.788120, 2020
Journal ijmr.net.in(UGC Approved)
Effects of the SARS-COV-2 Pandemic on the Marketing and the Consumption Activity
Land Forces Academy Review, 2020
Journal of Business Research