CSR and market changing product innovations: Indian case studies (original) (raw)
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Revolutionising Corporate Social Responsibility in India: Is It Truly Revolutionised?
Asia-Pacific Journal of Management Research and Innovation, 2017
The approach to corporate social responsibility (CSR) has changed through years from the philanthropy to the self-regulatory and to the present multi-stakeholder approach. In India, the CSR mandate has been looked and projected as a game changer and is expected to revolutionise CSR beyond the lens of defensive CSR, promotional CSR and charitable CSR to the next-level paradigm of strategic CSR. It is in this context an attempt has been made to discuss the CSR approach of public- and private-sector companies in India. The article makes an analysis of the CSR vision and mission statements, expenditure, areas of interventions and initiatives, CSR policy framework and reporting among public and private companies in India. The article is based on the secondary data for a period of four years (2011–2015) and gives a representative view of the companies making difference to the Indian society at large. The article intends to answer whether revolutionising CSR as a mandate is an attempt in t...
This article looks at the meaning of Corporate Social Responsibility (CSR), as well as the traditional arguments for the practice of CSR. The four traditional arguments are the moral (or ethical) argument, the license-to-operate (or legal) argument, the sustainability argument, and finally the reputation (brand image) argument. While acknowledging that these are solid arguments in support of CSR, the article further argues that another solid reason for pursuing a strategic CSR program is that it could lead to innovation. In conclusion, the article argues that CSR should not just be considered an expense, but rather an investment.
Corporate Social Responsibility (CSR) and Innovation–The Drivers of Business Growth?
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Nowadays, CSR and Innovation are the foundation of business competencies. CRS and innovation has emerged slowly over the past decade. Improvements in the CRS process can refer to as do more to tackle the issues such as: social justices, poverty and climate change. The only successful brands of the future will be the ones that see these challenges as opportunities for innovation, rather than risks to be alleviated. As stated by the department of Trade and Industry in the United Kingdom, CSR represent company govern itself, fulfils its mission, lives by its value, engages with its stakeholders, measures its impact and . Further, we analyze the main four topics related to CRS and innovation, starting with Corporate Social Innovation; which will refer to a product innovation with a social purpose, in addition we will focus on the important subtheme of corporate social innovation focused on low-income market -Base of the Pyramid (BOP). Moreover, Social Entrepreneurship will be analyzed since they act as the change agents for society, seizing opportunities others miss and improving systems, inventing new approaches, and creating solutions to change society for the better.
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Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy, 2015
In this chapter, the authors address institutional efforts in CSR carried out in two big European countries with different backgrounds but the same responsible goal for business and competitiveness: Spain and Poland. To illustrate how CSR pays off, the authors have selected two emblematic cases, one from each country: La Caixa Group and PKN Orlen. Although the degree of implementation of CSR is still different in the European countries in the European Union, and the institutional framework in Spain and Poland is clearly different, the two case-studies presented as best practices suggest promising new developments of CSR in both countries in the near future as CSR could be considered a vital component of innovation in national economies and a strategic variable of core's business determining future competitiveness through the social trend.
Technium Business and Management
On the path to industrialization, companies sought to create value for customers, shareholders, and owners. The relentless pursuit of profitability violated the rights of some community members and provoked several protests against the violation of human rights and negligence of environmental issues. Companies first understood these problems and accepted the demands of stakeholders. However, following the closure of many businesses that were not socially responsible, companies decided to apply general principles to create a good social image. Therefore, they stopped the protests against them by preventing the emergence of social problems and severe consequences of companies' actions towards society and nature. These events led to the introduction of the concept of corporate social responsibility (CSR). Accordingly, companies attempted to take action and create a good social image of themselves by spending some money before being obliged by the law and society to deal with the ne...
International Business Research, 2017
The purpose of this paper is to provide conceptual insights as to the social dimension of businesses and how it fits into the principles of strategic management of for-profit enterprise. This issue is analyzed with reference to the three paradigms of corporate social responsibility (CSR), social innovation, and corporate social innovation (CSI). Although there have been many studies and a great deal of research on these issues, the qualitative and quantitative analyses done so far have generally analyzed the three paradigms separately, while there has been no analysis of the logical links among them. After identifying CSI as the link in the chain between CSR and social innovation, this paper poses the question of what linkage exists between the two paradigms of CSI and CSR, and in particular of whether CSI integrates, develops, or replaces CSR. In terms of method, the paper is conceptually developed on the basis of the prevailing international literature and secondary data.
Corporate social responsibility in India
Evolution The evolution of corporate social responsibility in India refers to changes over time in India of the cultural norms of corporations' engagement of corporate social responsibility (CSR), with CSR referring to way that businesses are managed to bring about an overall positive impact on the communities, cultures, societies and environments in which they operate. The fundamentals of CSR rest on the fact that not only public policy but even corporate should be responsible enough to address social issues. Thus companies should deal with the challenges and issues looked after to a certain extent by the states.
Development of Corporate Social Responsibility (CSR) in India
Journal of Asian Scientific Research, 2011
The interest in Corporate Social Responsibility (CSR), which recognizes thatcompanies have obligations that extend beyond short-run profit maximization toinclude notions of social and environmental concern, has increased considerably inrecent decades. The globalization of the world economy and the related tradeliberalization has brought forward a discussion of the importance of business as anactor in the development of society. The aim of this research is to analyse theeffectiveness of the CSR strategies of international companies in terms of their impacton development in the host country. This will be performed as a case study of CSR inIndia. India constitutes a location with significant potential for international companiesto contribute to development through CSR since it is an open nation with substantialinternational presence but still faces challenges regarding poverty alleviation andinequalities. Very little academic literature examines the development effects of CSR.In order ...
AN OVERVIEW OF CORPORATE SOCIAL RESPONSIBILITY (CSR) INITIATIVES IN INDIA.
Corporate social responsibility refers to norms that how businesses are managed to bring about an overall positive impact on the communities, cultures, societies and environments in which they operate. The fundamentals of CSR rest on the fact that not only public policy but even corporate should be responsible enough to address social issues. Businesses are to invest their profits in areas such as education, poverty, gender equality, and hunger. But CSR practices are regularly not practiced or done only in namesake especially by MNCs with no cultural and emotional attachments to India. This paper is based on qualitative research design consisting of review of literature through secondary sources of data collection. The data has been examined through content analysis process from various books, newspaper articles and journals. This paper seeks to explain various initiatives taken in the field of CSR along with some suggestions. This paper explains that if this goal has to be realized then the CSR approach of corporate has to be in line with their attitudes towards setting clear mainstream business objectives, undertaking potential investments, measuring and reporting performance publicly. The most effective CSR plans ensure that while organizations comply with legislation, their investments also respect the growth and development of marginalized communities and the environment.