Laptop Brand Preference Research (original) (raw)
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DETERMINANTS CONSIDERED BY CONSUMERS FOR BRAND SELECTION - WITH REFERENCE TO LAPTOPS IN ALBANIA
DETERMINANTS CONSIDERED BY CONSUMERS FOR BRAND SELECTION - WITH REFERENCE TO LAPTOPS IN ALBANIA Margret Plloçi, MBA; Macit Koc, PhD Cand. Abstract Purpose of the article There is relatively a big number of brands in the market of laptops nowadays in Albania. It appears that the number of brands offered in this market could easily be compared to the number of brands in Europe and even broader. The purpose of this study is to help Albanian vendors understand the criteria that consumers take into consideration when they make the decision to purchase a laptop. Methodology/methods The research is based on the collection and the analyses of the primary data collected through interviews to people like managers or employees who work in the sector of trading laptops or in businesses like education where laptops are broadly used recently; then a survey is done through a questionnaire delivered to customers who already own and use a laptop and customers who are potential buyers of laptops. Scientific aim The aim of the research is to identify if there are any relationships between the demographics of the consumers and the criteria of buying a laptop; on the other hand, to find out how is the relationship between the demographics and the features of different brands. Findings The study found out that Albanian consumers have good knowledge of laptops and their brands, and they use different sources of information for making their decisions in buying a laptop; it is found that there are relationships between some demographics like age or gender and the appraisal for some attributes of the laptops like price, design and high graphics card; it is also found that some technical features and other attributes of using laptops are some of the determinants that influence the laptops’ purchases. Conclusions It is realized that one of the most important demographics of the consumers is their age. Some core features like RAM, ROM, battery life, processor quality, light weight or attributes that are connected to the purposes of using the laptop computers like practicality and mobility in using them, work and studying processes, quick access to the internet are determinant factors which influence the decision making process of purchasing a laptop. I would recommend that future researches be focused also on the relationship between the customers’ income and their preferred brand or ranking brands according to the customers’ preferences. Such studies should also extend outside the city of Tirana. Keywords: laptops, features, brand, consumers, decision-making.
Purchase Intention and Buying Behavior towards Laptops: A study of students in
behavior shown by customers while purchasing laptops. The study is based on a primary data collected from 250 students from different courses in Jamia Millia Islamia University, New Delhi, India. The data is analyzed using various statistical tools and methods. The study has examined various factors affecting purchase intention and behavior of students towards laptops such as Brand Image, Price, Actual Attributes, Past Experience, Brand Switching, and Word-of-Mouth. The results of the study reveal that while purchasing laptops, students make decisions giving the highest priority to actual attributes and brand image, followed by price, past experience and Word-of-Mouth.
Impact of Product Design on Purchase Decision of Laptop among College Level Students
Tribhuvan University Journal, 2021
Now-a-days, technology is changing with innovation and development to meet human needs and wants. It assists in communication and shares information with different categories of people and users. It has seen the usage of laptops is increasing these days. Moreover, caused by the quickly storing, shifting, and retrieving the information, consumers can use it to have pertinent information anytime, anywhere. The objective of this study is an impact of product design on purchase decision and to recognize the association between the gender and choice of product design with reference to laptop. The study has been adopted descriptive and causal research design. Primary data are main sources for the survey. The questionnaire survey was applied for collecting primary data. This study targeted the college level students as a sample unit. Two hundred respondents were selected from Kathmandu valley using a convenience sample. Mainly, independent t-test and regression have been adopted to analyze the data. It investigated that purchase decision was positively impacted by product design but gender has no impact on product design for choice of laptop.
Analysis of Laptop Users Purchase Behaviour: A Case of Kathmandu, Nepal
International Journal of Management, Technology, and Social Sciences (IJMTS), 2021
Purpose: The laptop market is highly competitive in Nepal. Kathmandu being the capital city with a high number of laptop users, several brands of laptops are available. The paper aims to find out the dependency between brand and gender, age, marital status, occupation, education, income, and other external factors using inferential statics. Design/Methodology/Approach: The study is based on a questionnaire survey from 120 users from a different class. Chi-square and one-way ANOVA analysis tests are performed to test for a relationship between the importance of several independent factors and respondents’ gender, age, occupation, income, and education level. Findings/Result: Significant influence of age was not on brand preference for laptops in less than of 10% significance. Brand preference of laptop is significantly dependent on monthly income. Educational qualification, Brand image, Features, Configuration, Audio quality, Video quality, Price, Convenience of service, Scheme and offers, Advertisement, Family, and Friend influence are not significant for brand preference of laptops. The hypothesis testing showed that brand preference has a significant relationship only with occupation, age, and monthly income. Originality/Value: It is a significant research for buyers and sellers of laptops in Nepal using the inferential model. Paper Type: Analytical Marketing Research.
2019
In order to understand mobile phone brand preference and how consumers consider in making such purchases. A number of studies have been conducted in other countries on brand preferences, but because of different reasons their findings were not applied in our country, so the primary objective of this study is to assess brand preference for mobile phones among students in the case of saint marry university postgraduate students, , the study considered some factors after looking to the literature review and developed self-generated conceptual framework. A sample size of 291 out of 1123 students was selected using convenience sampling technique. Based on the theoretical frame work and objectives of the study the questions items were provided to the respondents in cross sectional data collection method. After distributing questioners data's was analyzed using descriptive analysis. The study findings showed that brand popularity, prices, product attributes, social influences and marketing communications all affect mobile phone brand preferences among students. The study results also showed, however, that there were some product attributes and social influences that did not influence these preferences.
2021
The study to examine the impact of product knowledge and product characteristics on consumers' purchase decision of laptop computers among students of Ekiti State University. However the specific objectives of the research are to examine the impact of product knowledge; product characteristics; product familiarity and perceived product quality influence consumers' purchase decision of laptop computers among students in Ekiti State University. The population of this study was 13,753 full time undergraduate students of Ekiti State University. The sample size is 390 respondents using stratified sampling techniques. Data gathered were sorted, coded, and analysed using descriptive and inferential statistics. The descriptive statistics were mainly frequency table. Inferential statistics used was regression analysis. The result showed that product knowledge (t = 12.373, p = 000 < 0.05); product characteristics (t = 4.750, p = 000 < 0.05); product familiarity (t = 14.235; p = 000 < 0.05) and product knowledge (t = 1.449; p = 0.148 > 0.05). The results showed that product familiarity and product knowledge has moderate positive impact on consumer purchase decision than does product characteristics and perceived product quality influence on consumer purchase decision. The study concluded that product familiarity is the most potent motivating factors influencing consumers' choice of brand of laptop computers meaning that the student purchase their laptop computers base on the familiar product.
2009
The aim of the current research was to study: The type of activities students administered on laptops, frequency and duration of these activities. Changes in students' learning styles, learning preferences, learning methods, communication, attitudes towards school and using ICT, learning outcomes, missing classes and extracurricular activities. Changes in laptop-based classroom and homework assignments given by teacher Changes in teachers' teaching methods, teaching styles, communication with students and parents and attitude towards application of ICT in studies. Changes in parents' attitudes towards application of ICT in studies, towards school and teachers. Advantages and problems of using laptops from the perspective of students, parents, teachers as well as school administrators.
Factors Influencing Consumers Laptop Purchases
The rapid developments in IT sector accompanied by increased competition and acquisitions and mergers in the market, lead both academicians and practitioners to concentrate on the consumers' purchase decisions in portable PC industry. The NDP group's report published by PC World state that in May 2003, U.S. retailers made more money selling laptop/notebook computers than they did selling desktops. It was the first time that laptops have outsold desktops in the U.S. This research seeks to develop a better understanding of the factors influencing consumers' laptop purchases. What makes this study distinctive from other sectoral studies is that, this research also seeks the differences among three consumer groups (stayers, satisfied switchers, and dissatisfied switchers) of a company with respect to the factors influencing consumers' laptop purchases. It is found that core technical features, post purchase services, price and payment conditions, peripheral specifications, physical appearance, value added features, and connectivity and mobility are the seven factors that are influencing consumers' laptop purchases. Furthermore, price and payment conditions factor shows significant difference among three consumer groups of a company's customer base.
AHP Study on laptops selection Criteria
Laptops are current day demand and considered as definite need than a luxury, in today‘s fast paced world, it simplify work and life as well ,having a portable PC that helps to take work along with, to all the places that one goes, has actually become a necessity ,it contributes towards the upliftment of performance and work easiness by introducing the home office concept and provide a creative insight for the work. Laptops market is a highly competitive market in the present scenario. Due to rapid changes in the field of technology day by day , new notebook brands comes in to existence, also, the consumer desires and expectations are moving on. Laptops are playing a dominant role among students, like heart‘s importance to human body, lt is playing a vital role in day to day operations, there are many features to be considered while purchasing a laptop, analyzing the purchase decision of students, buying pattern, frequency, advanced Features etc., are very important. The research paper further uses the analytic hierarchy process (AHP) approach to find out which features are more important for the students decision-making process when purchasing a laptop, this paper will help student to clarify the important criteria which affect their decision making process for their next laptop as well as helping the producing companies to know how university students evaluate their laptops brand in terms of the selected criteria.