Purchase Intention and Buying Behavior towards Laptops: A study of students in (original) (raw)
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2021
The study to examine the impact of product knowledge and product characteristics on consumers' purchase decision of laptop computers among students of Ekiti State University. However the specific objectives of the research are to examine the impact of product knowledge; product characteristics; product familiarity and perceived product quality influence consumers' purchase decision of laptop computers among students in Ekiti State University. The population of this study was 13,753 full time undergraduate students of Ekiti State University. The sample size is 390 respondents using stratified sampling techniques. Data gathered were sorted, coded, and analysed using descriptive and inferential statistics. The descriptive statistics were mainly frequency table. Inferential statistics used was regression analysis. The result showed that product knowledge (t = 12.373, p = 000 < 0.05); product characteristics (t = 4.750, p = 000 < 0.05); product familiarity (t = 14.235; p = 000 < 0.05) and product knowledge (t = 1.449; p = 0.148 > 0.05). The results showed that product familiarity and product knowledge has moderate positive impact on consumer purchase decision than does product characteristics and perceived product quality influence on consumer purchase decision. The study concluded that product familiarity is the most potent motivating factors influencing consumers' choice of brand of laptop computers meaning that the student purchase their laptop computers base on the familiar product.
Laptop Brand Preference Research
The dramatic technological revolution that has taken place in the last decade makes it imperative for students to emerge from their undergraduate education technologically proficient, comfortable with technology, and ready to pursue their chosen fields. Computers, like pencils and notebooks, have become an integral part of the college experience. The objective of the study is to understand the main factors influencing purchase of a laptop. The study also looked into the most widely used laptop brands among students and made an attempt to evaluate the post purchase behaviour of the respondents which helped to reach certain inference which is detailed in the interpretation and findings. The research type was descriptive in nature. The research instrument used was a questionnaire which was designed to capture the main factors influencing laptop purchase. The respondents where 193 students randomly chosen from different B-schools.
Analysis of Laptop Users Purchase Behaviour: A Case of Kathmandu, Nepal
International Journal of Management, Technology, and Social Sciences (IJMTS), 2021
Purpose: The laptop market is highly competitive in Nepal. Kathmandu being the capital city with a high number of laptop users, several brands of laptops are available. The paper aims to find out the dependency between brand and gender, age, marital status, occupation, education, income, and other external factors using inferential statics. Design/Methodology/Approach: The study is based on a questionnaire survey from 120 users from a different class. Chi-square and one-way ANOVA analysis tests are performed to test for a relationship between the importance of several independent factors and respondents’ gender, age, occupation, income, and education level. Findings/Result: Significant influence of age was not on brand preference for laptops in less than of 10% significance. Brand preference of laptop is significantly dependent on monthly income. Educational qualification, Brand image, Features, Configuration, Audio quality, Video quality, Price, Convenience of service, Scheme and offers, Advertisement, Family, and Friend influence are not significant for brand preference of laptops. The hypothesis testing showed that brand preference has a significant relationship only with occupation, age, and monthly income. Originality/Value: It is a significant research for buyers and sellers of laptops in Nepal using the inferential model. Paper Type: Analytical Marketing Research.
Impact of Product Design on Purchase Decision of Laptop among College Level Students
Tribhuvan University Journal, 2021
Now-a-days, technology is changing with innovation and development to meet human needs and wants. It assists in communication and shares information with different categories of people and users. It has seen the usage of laptops is increasing these days. Moreover, caused by the quickly storing, shifting, and retrieving the information, consumers can use it to have pertinent information anytime, anywhere. The objective of this study is an impact of product design on purchase decision and to recognize the association between the gender and choice of product design with reference to laptop. The study has been adopted descriptive and causal research design. Primary data are main sources for the survey. The questionnaire survey was applied for collecting primary data. This study targeted the college level students as a sample unit. Two hundred respondents were selected from Kathmandu valley using a convenience sample. Mainly, independent t-test and regression have been adopted to analyze the data. It investigated that purchase decision was positively impacted by product design but gender has no impact on product design for choice of laptop.
Factors Influencing Consumers Laptop Purchases
The rapid developments in IT sector accompanied by increased competition and acquisitions and mergers in the market, lead both academicians and practitioners to concentrate on the consumers' purchase decisions in portable PC industry. The NDP group's report published by PC World state that in May 2003, U.S. retailers made more money selling laptop/notebook computers than they did selling desktops. It was the first time that laptops have outsold desktops in the U.S. This research seeks to develop a better understanding of the factors influencing consumers' laptop purchases. What makes this study distinctive from other sectoral studies is that, this research also seeks the differences among three consumer groups (stayers, satisfied switchers, and dissatisfied switchers) of a company with respect to the factors influencing consumers' laptop purchases. It is found that core technical features, post purchase services, price and payment conditions, peripheral specifications, physical appearance, value added features, and connectivity and mobility are the seven factors that are influencing consumers' laptop purchases. Furthermore, price and payment conditions factor shows significant difference among three consumer groups of a company's customer base.
DETERMINANTS CONSIDERED BY CONSUMERS FOR BRAND SELECTION - WITH REFERENCE TO LAPTOPS IN ALBANIA
DETERMINANTS CONSIDERED BY CONSUMERS FOR BRAND SELECTION - WITH REFERENCE TO LAPTOPS IN ALBANIA Margret Plloçi, MBA; Macit Koc, PhD Cand. Abstract Purpose of the article There is relatively a big number of brands in the market of laptops nowadays in Albania. It appears that the number of brands offered in this market could easily be compared to the number of brands in Europe and even broader. The purpose of this study is to help Albanian vendors understand the criteria that consumers take into consideration when they make the decision to purchase a laptop. Methodology/methods The research is based on the collection and the analyses of the primary data collected through interviews to people like managers or employees who work in the sector of trading laptops or in businesses like education where laptops are broadly used recently; then a survey is done through a questionnaire delivered to customers who already own and use a laptop and customers who are potential buyers of laptops. Scientific aim The aim of the research is to identify if there are any relationships between the demographics of the consumers and the criteria of buying a laptop; on the other hand, to find out how is the relationship between the demographics and the features of different brands. Findings The study found out that Albanian consumers have good knowledge of laptops and their brands, and they use different sources of information for making their decisions in buying a laptop; it is found that there are relationships between some demographics like age or gender and the appraisal for some attributes of the laptops like price, design and high graphics card; it is also found that some technical features and other attributes of using laptops are some of the determinants that influence the laptops’ purchases. Conclusions It is realized that one of the most important demographics of the consumers is their age. Some core features like RAM, ROM, battery life, processor quality, light weight or attributes that are connected to the purposes of using the laptop computers like practicality and mobility in using them, work and studying processes, quick access to the internet are determinant factors which influence the decision making process of purchasing a laptop. I would recommend that future researches be focused also on the relationship between the customers’ income and their preferred brand or ranking brands according to the customers’ preferences. Such studies should also extend outside the city of Tirana. Keywords: laptops, features, brand, consumers, decision-making.
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES)
The purpose of the study was to analyze the effect of Brand Image, Price and Product Quality on Consumer Purchase Decisions on OPPO Smartphones, especially Students of SMK Muhammadiyah 5 Kisaran. The method used is descriptive associative with a quantitative approach. The sample used in this study amounted to 90 respondents consisting of students of SMK Muhammadiyah 5 Kisaran. The results show that Brand Image, Price and Product Quality on Purchase Decisions simultaneously have a significant effect on purchasing decisions, but partially only product quality has no significant effect on purchasing decisions..
Oman Chapter of Arabian Journal of Business and Management Review, 2018
Consumer behaviour changes day by day. When variety of products are launched in the market as a part of technological advancement we can analyze the consumer behaviour, so consumer behaviour is an important attribute in presence scenario of marketing and this is also an important task to be studied for framing successful marketing strategies. The study focuses in identifying the satisfaction level, the choice, the attitude of consumer during purchase of laptop and also the causes that affects the consumer behaviour. The research was carried out with descriptive type of research design, where 120 customers are chosen conveniently. The study follows simple random sampling. The sources of data has been collected through primary data and the collected data were analyzed for prevailing consumer behaviour and interpreted through percentage analysis and statistical tools like chi-square, coefficient of correlation. The study enables to get the wide knowledge on consumer behaviour and how well the varying behaviour can be tackled are studied. Findings has been derived based on the results of analysis and possible suggestions has also been suggested for the findings.
Marketers have the inevitable role in determining consumer behavior however the importance of post purchase dissonance in consumer post purchase behavior cannot be denied. The purpose of this study is to identify the factors impact on post purchase dissonance of laptop computers among undergraduate students in Vavuniya Campus of the University of Jaffna, Sri Lanka. A structured questionnaire was issued within the sample of 172 respondents yield 70% response rate, using stratified random sampling method. The findings of this study derived through simple regression analysis confirmed that the factors emotional discomfort, wisdom of purchase, concern over deal, product alternatives and opinion leadership are contributed to be the major antecedents to create post purchase dissonance. Moreover, the study also confirmed that post purchase dissonance towards Slow Moving Consumer Goods (SMCG) is higher. In supports of the past findings, the present study insights that the marketers should provide direction to post purchase dissonance through customer reinforcement, relationship marketing, low-pressure-selling and timely innovations to remain their customers happy and satisfied for the long term sustainability of the organizations.
Purchase Decision in View of Brand Image, Product Quality, and Promotion
Almana : Jurnal Manajemen dan Bisnis
The development of technology at this time is very fast. This development can be seen from the progress of gadgets that are now easily grasped by various groups (rich, poor) and ages (old, young) all can use it. Gadget innovations are always popping up all the time, from laptops, PCs, to cellphones. Mobile offers various advantages and features to support user flexibility. This study aims to prove the simultaneous and partial effect of purchasing decisions in terms of brand image, product quality, and promotion of Oppo mobile phones. This research is quantitative descriptive. The population is all buyers of Oppo mobile phones. The number of samples used amounting to 100 respondents, the sample was taken by purposive sampling technique. The data analysis technique used in this study was multiple linear regression analysis. The results show that the f-test brand image, product quality, and promotion simultaneously and significantly influence the buying decision for Oppo mobile phones....