Factors Influencing Consumers’ Purchase Intention towards Electric Two-Wheelers (original) (raw)
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Consumer Behavior towards Buying Electric Vehicles
International Journal for Research in Applied Science and Engineering Technology IJRASET, 2020
The advancement of the global economy and technology has developed human civilization to a greater extent, it has also caused Massive damage to the global environment. solar energy, hydrogen fuel, and nuclear power are technically complex and cannot achieve mass production in a short period of time. Electric energy is a feasible energy solution at present, can solve the country's dependence on oil resources to a certain extent. As environment concern increases day by day and introduction of the new BS6 engines in India shows a great step in moving towards creating environment-friendly vehicles. But the problem of moving forwards at this pace in India is about the customer perceptive towards electric vehicles in India. As people are not much aware of the technology is and what is the change that it would bring in to there life and environment around them. We can it can be the lack of knowledge about electric vehicles or the trust that they have on the traditional fossil fuel vehicles. As India is a country with people having different lifestyles, habits, cultures etc…its a tough thing for the government here to quickly shift to electric vehicles. This paper talks exactly about the perceptions and buying behavior of the customer when an electric vehicle is launched in the market. this paper will show us a brief understanding of how people in India have their opinion about owning an electric vehicle and difficulties that they feel which concerns them over buying an electric vehicle over traditional diesel and petrol engine vehicles. So after going through the data that's been collected on this study I was able to find quite a few interesting things that have been affecting consumers buying decision towards electric vehicles not that they are not ready to embrace the new technology that's coming but it's more about the doubtfulness that the people have that can they have this in there society and how much will it impact their society positively and negatively. The study also shows that people are more concerned about its long-lasting feature such limited range as people in India love travelling in there own vehicles and the safety of the car as it runs on a battery which is quite new for the people and its durability. The factors that influences customers in purchasing of electric vehicles are not only about the design and development of electric vehicles that suits customer demands but it also serve as a theoretical idea in which Electric Vehicles can be Maximized and provide a choice for Customers purchase. the government and Automobile manufacturers need to focus on increasing the awareness and give publicity of there electric vehicles and Start launching more attractive battery, infrastructure and charging schemes to attract customers and promote the sustainable Energy development of the automobile industry.