Analyzing Entrepreneurial Marketing on Innovative Performance (original) (raw)
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The effect of entrepreneurial marketing on firms' innovative performance
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Merging two formerly distinct disciplines, the term entrepreneurial marketing is used to describe the marketing processes of firms pursuing opportunities in uncertain market circumstances, often under constrained resource conditions. The aim of the study is to identify the effect of entrepreneurial marketing on firms’ innovative performance. The hypothesized relationships between dimensions of entrepreneurial marketing and innovative performance are tested with data collected through structured questionnaires administered face-to-face to managers of 560 SMEs in the Turkish manufacturing industry. Analyses results revealed that proactiveness, innovativeness, customer intensity, resource leveraging dimensions of entrepreneurial marketing are positively related with innovative performance. Finally, the limitations of the study and the suggestions for future research will be presented.
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Merging two formerly distinct disciplines, the term entrepreneurial marketing is used to describe the marketing processes of firms pursuing opportunities in uncertain market circumstances, often under constrained resource conditions. The aim of the study is to dimensions of entrepreneurial marketing and innovative performance are tested with data collected through structured questionnaires administered face-to-face to managers of 560 SMEs in the Turkish manufacturing industry. Analyses results revealed that proactiveness, innovativeness, customer intensity, resource leveraging dimensions of entrepreneurial marketing are positively related with innovative performance. Finally, the limitations of the study and the suggestions for future research will be presented.
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This study aims to see the effect of entrepreneurial orientation, innovation, and competitive advantage on the performance of the culinary sector SMEs in Bogor, West Java. The research was conducted in the culinary industry sector in the city of Bogor. 270 questionnaires were distributed, but 161 were returned so that the sample in this study was 161 respondents. The research was conducted by using quantitative methods. The data analysis used was path analysis with Amos version 23 software. The results showed that there was a positive and significant influence between entrepreneurial orientation, innovation, and competitive advantage on performance. Entrepreneurial orientation has an influence on innovation and competitive advantage. Then, innovation has an effect on competitive advantage. The results also show that innovation and competitive advantage can mediate the effect of entrepreneurial orientation on performance. The recommendation of this research is to increase the competi...
The Effect of Entrepreneurial Marketing on the Performance of Small and Medium-sized Enterprises
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Entrepreneurial marketing is a non-conventional marketing technique that provides business owners a method to successfully operate their business with limited resources. The main objective of this study is to therefore investigate whether entrepreneurial marketing can affect the performance of small and medium-sized enterprises operating in Ethiopia, specifically in the city of Jimma. A purposive sampling technique was employed to gather data from 100 business owners that have been on market for more than 7 years. The data were analysed using Minitab and SPSS statistical software packages. The study showed that some elements of entrepreneurial marketing indeed affect the performance of small and medium-sized enterprises. Innovation orientation and customer intensity have a positive relationship with the performance of small and medium-sized enterprises and are statistically significant, while risk-taking orientation has a negative relationship and is statistically significant. It is...
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Research on the effect of entrepreneurial orientation on marketing performance has been carried out a lot, it's just that more is done in developed countries. This study aims to determine whether entrepreneurial orientation has an influence on marketing performance by including an intervening variable, namely the creativity of the marketing program. This research was conducted on all SMEs in Kuningan Regency engaged in the processing industry using Structural Equation Modeling (SEM) analysis tools. Data collection was carried out by distributing questionnaires. Based on the results of research and data analysis, it is concluded that entrepreneurial orientation and creativity of marketing programs have an effect on marketing performance, and creativity of marketing programs can mediate the relationship between entrepreneurial orientation and marketing performance. This research was conducted in developing countries such as Indonesia. In addition, this study adds a marketing program creativity variable as a mediating variable for the relationship between entrepreneurial orientation and marketing performance
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The aim of this study was to determine whether the innovativeness variable can mediate the influence between market orientation and marketing performance in the culinary industry in West Java Province, Indonesia. More specifically, this study analyzes the relationship among market orientation, innovation and marketing performance in the single mediation model by placing mediation variable of innovation. The samples involved a total of 209 culinary industries under the auspices of the agency of cooperative and SME services. By using a simple linear regression analysis with SPSS and AMOS v. 23 we understand that innovativeness had the ability to mediate the influence between market orientation and marketing performance. Likewise, market orientation has a positive influence on performance. The implication of this research is that entrepreneurs can improve their innovation capabilities to improve the SME performance. This study recommends that government policies should encourage innovation in SMEs and encourage SME managers to pay more attention and manage innovations to improve their operational performance.
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Entrepreneurial marketing practices and competitive advantage of small and medium size enterprises in Enugu State was studied to examine the effect of entrepreneurial marketing dimensions on competitive advantage of small and medium size enterprises in Enugu state. The study applied descriptive research design with the aid of survey method in obtaining the data needed. The sample size of the study was 356 owners/managers of small and medium-sized enterprise in Enugu state. Descriptive Statistics and multiple regressions analytical tool were used to analyze the data. Findings reveal that proactiveness has no significant relationship with competitive advantage. Opportunity focuse has statistically significant relationship with competitive advantage. Risk-taking has no significant relationship with competitive advantage. Innovativeness has statistical significance relationship with competitive advantage. Customer intensity has no statistical significance relationship with competitive advantage; resource leveraging has no statistical significant relationship with competitive advantage. Value creation has significant relationship with competitive advantage. We conclude that SMEs operators should emphasis on innovativeness, opportunity focus, and value creation, this will enable them compete favorably.
Entrepreneurial Marketing Orientation of Young SMEs Owners in Indonesia
International Journal of Entrepreneurial Venturing, 2020
Entrepreneurial marketing (EM) has been widely used as a term to differentiate the marketing practices of small and medium enterprises (SMEs) from established companies. As a variable, EM also attracts scholars to examine the concept deeper both in terms of instruments and methodology. This paper aims to develop an EM measurement that is appropriate for SMEs in Indonesia and construct an SME owner profile based on their EM orientation. This study was conducted both in qualitative and quantitative forms through a survey method. The 121 respondents were young SME owners. Based on an exploratory factor analysis (EFA), the results show that there are seven dimensions of EM, namely customer focus, innovativeness, value creation, opportunity focus, proactiveness, calculated risk taking, and resource leveraging. Furthermore, through a cluster analysis, this study also obtained the profiling of three groups of respondents based on the EM orientation level. Even though the definitions of SMEs are different in some countries, this study will identify EM in Indonesia as a developing country as being quite similar with EM in developed countries.
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The purpose of this study is to examine the effect of entrepreneurial marketing to innovation and its impact on marketing performance and financial performance of wearing apparel small industries in West Java, Indonesia. Total sample was 200 small industries, survey method is used and data analysis technique used in this research was a variance-base partial least squares SEM (Structural Equation Modeling) technique with WarpPLS 5.0. The results suggest that entrepreneurial marketing have an effect on innovation, marketing performance and financial performance. Innovation has an influence to marketing performance and financial performance. Nevertheless, this research study of wearing apparel small industries in West Java, Indonesia, while the industry category varies, i.e knitwear; textile and leather. Future research is expected to take a more specific analysis unit by separating different categories, in order to obtain more specific research.
International Journal of Business and Management Review
This study was carried out to examine the effect of innovative marketing skills and business performance of small and medium scale enterprises (SMEs) in Akwa Ibom State, Nigeria. Anchored on the disruptive innovation theory, the study adopted the survey research design as its approach. The population for the study was 576 SMEs in Akwa Ibom State as obtained from the Ministry of Industry and the Association of Entrepreneurs and Artisan in Akwa Ibom State. The Taro Yamene’s formula was used in determining the sample size of 236. Data were obtained from both primary and secondary sources. Four hypotheses were raised, analyzed and tested statistically using the simple regression analytical tool. The results of the analysis showed statistically significant and positive effects of the independent variables (improved product quality, attractive pricing patterns, creative promotional strategy, and distribution network) on business performance of SMEs in Akwa Ibom State. Based on the finding...