The Impacts of Culture on Vietnamese Consumer Behavior Towards Foreign Products (original) (raw)

CULTURE INFLUENCE ON CONSUMER BEHAVIOR

Culture is the collective values, customs, norms, arts, social institutions, and intellectual achievements of a particular society. The study of culture is a challenging undertaking because its primary focus is on the broadest component of social behavior-an entire society, or in comparing and contrasting the cultural differences and similarities and more than one culture. In a diversified country like India cultural factors exert the broadest and deepest influence on consumer behavior. Culture influences consumers through the norms and values established by the society in which they live. The impact of culture is automatic and almost invisible. Culture affects how consumers use or consume products. Consumer buy products to obtain function form and meaning, all of which marketers must consider since they are defined by the cultural context of consumption. This paper is to understand the culture value and how it influence consumer behavior and for a marketer it is important to know the behavior related to culture as it is one of the main cause bringing change to the market and the buying behavior of the consumer.

Influence of Culture on Consumer Behavior and its Impact on Businesses

This paper focuses on the relationship between the consumer’s culture, consumer’s behavior and how these two factors affect businesses. The behaviors of different groups of consumers located in different communities, regions or countries, it is influenced by its culture. To understand consumer’s consumption habits international marketers have been studying the cultures to obtain the information to influence consumer’s behavior. The differences between the organizations’ culture and the consumer's culture can affect the businesses products or services performance. A cross-cultural strategy is essential to minimize the risk of business failure. Culture is difficult for marketers to understand because of its diversity. Each culture has its identity and is constantly shaped by extremal factors. The United States could be classified as a multicultural country because of its world trade agreements and its high immigration rates. For that reason, companies based in the U.S. are particularly susceptible to consumers' culture and behaviors. Furthermore, these cultural minorities are expected to grow in the next five years. For marketers, the study of culture is complicated by rapidly changing demographics and other factors. The research on this topic is multidisciplinary and includes economics, psychology, sociology, and anthropology. Consumers' culture and behavior are closely related. Culture allows marketers to recognize the factors that influence the individual thought process. The individuals' cultural features vary depending on the geography, demography, religion; these characteristics make each culture, and the individuals’ thought processes differ significantly. To understand how national consumer behavior works, marketers have been using different methods. However, these methods must be adapted to face greater diversity. However, even with a lack of understanding, some businesses have achieved a significant influence on consumers' behavior. The results of successful culture comprehension and behavior management are the index of satisfaction and consumer loyalty. To understand and achieve the goal of this thesis the research methodology used was based on qualitative measurements to determinate the relationship between culture and consumer behavior and its effects on businesses. The qualitative approach provided subjective information about the thesis subject. The method of this research is based on secondary sources: content analysis of textbooks and articles.

Vietnamese consumer behavior towards imported goods

Describe Vietnamese consumers' evolving attitudes toward imported goods. You must consider the role of market and ideological factors in forming consumer preferences. Ideally, consumers should behave purely rationally, reacting only to the quality of a good, prices, and their own limited budgets. In which country a good is produced should not be important.

Cross-Cultural Psychology of Consumer Behavior

Wiley International Encyclopedia of Marketing, 2010

As new global markets emerge, and existing markets become increasingly segmented along ethnic or subcultural lines, the need to market effectively to consumers who have different cultural values has never been more important. Thus, it is no surprise that in the last several years, culture has rapidly emerged as a central focus of research in consumer behavior. This development followed on the heels of extensive social psychological research on culture, which provided a strong theoretical foundation for the consumer-behavior studies that followed.

Impact of Culture on Marketing Strategies

Due to the era of globalisation where the economies are expanding and integrating with the other economies and are exposed to universal marketing mix, there is a need to understand the fact that promotion of a product is highly affected by the cultural patterns of different countries. The article attempts to identify and analyse the impact of culture on marketing strategies of different products. The choice of people and demand trends of different products depend upon customs, traditions and cultural values of specific region. The contribution of this article is attained by providing emphasis on how cultural diversification affects the marketing strategies and also discuss the role of country culture in determination of marketing programs for product promotion.

INFLUENTAL FACTORS ON COnSUMING DOMESTIC PRODUCTS AT LOCAL MARKET IN TIEN GIANG PROVINCE, VIETNAM

The aim of this study is to analyze and verify some factors influence consumers' behavior related to essential product categories in Tien Giang province. The research data have been collected from groups of 405 respondents in 05 first-ranked markets, 21 second-ranked markets and 18 third-ranked markets located in Tien Giang province. Author has applied Cronbach's Alpha test, Analysis and Factors Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) model to test and verify suggested models and hypotheses. Briefly, model with four key factors are cultural sensitivity, consumer ethnocentrism,perceived quality,and consumer trend that affect customers' behavior.

Cross-cultural consumer behavior 45 An integrative framework for cross-cultural consumer behavior

The world economy is becoming increasingly cross-cultural. During the next decades, as marketers enter new international markets, an understanding of how culture influences consumer behavior will be crucial for both managers and consumer researchers. This article presents a framework that integrates and reinterprets current research in cross-cultural consumer behavior. The framework also serves to identify areas that need further research and can be used as a template for marketers seeking to understand their foreign consumers. The article also attempts to integrate from an applied perspective two distinct traditions in the study of culture and consumer behavior: the anthropological approach and the cross-cultural psychology tradition.

Cultural Factor Highly Influences On Consumers & Their Buying Behavior – In Indian Context

2013

Culture is the part of every society and is the important cause of person wants and behavior. The influence of culture on buying behavior varies from country to country therefore marketers have to be very careful in analyzing the culture of different groups, regions or even countries. Each culture contains different subcultures such as religions, nationalities, geographic regions, racial groups etc. Culture influences consumers through the norms and values established by the society in which they live. It is the broadcast environmental factors that influence consumer behavior. Cultural values are enduring and any attempts to change them generally fail. The study of culture is concerned with a comprehensive examination of factors such as language, religion, knowledge, laws, art, music, work patterns, social customs, food etc. of a society In fact, culture includes everything thing that reflects its personality. Therefore, Culture is learned as a result of social experiences. In the c...

CHAPTER 11 Influence of Culture on Consumer Behavior LEARNING OBJECTIVES

After studying this chapter students should be able to understand: 1. What culture is and how it impacts consumer behaviors. 2. How culture acts as an "invisible hand" that guides consumption-related attitudes, values and behavior. 3. How culture sets standards for what satisfies consumers' needs. 4. How culture is learned and expressed in language, symbols, and rituals. 5. How consumers are always adapting to culture-related experiences. 6. How the impact of culture on consumer behavior is measured. 7. How core cultural values impact American consumers. 8. How the American culture became a "shopping culture."